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Show HIS AIM. Advertising is not expected to at- tract the trade of people who know j all about the store and the goods they j would come anyway if the values are ! good. Its purpose is to tell people about the new things just as soon as thy i arrive, and if ten are attracted to the store by the first ad, twenty people will j know about the goods before r.'ght. ' 1 This is what the Intermountain ! Catholic advertising columns will do for your if you use them. We have the largest circulation of any Catholic newspaper in the west, covering this ' vast intermountain country and endorsed en-dorsed by the Catholic Church and its . people. Write us for rates; you will Purely get results. j |