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Show Consistent Advertising Pays Customer Dividends . : " H T - . VI. 1 j ' ' ; i ' r . - - - ' iM"-1, ?' ' t "" s' a p " ,,, i f "V- t : . t " ... . - L.J a . 1 Editor's Note: Following is the first of a series of articles on local merchant's who advertise adver-tise consistently and whose progressive methods of merchandising mer-chandising make it possible for the consumer to ' Buy in Preston and Save." J. C. PENNEY COMPANY Few communities, if any, of this size can boast of a more beautiful or of a better sto::ke:l department store than Preston can with J. C. 1 enneys. Before moving to their new location last year the maii-rgoment maii-rgoment spent thousands of dollars in providing this community with the mos'l modern department store it was possible to furnish. And J. C. Penneys have followed consistently a policy of furnishing quality goods at the lowest possible price. Volume of rales through modern men lian.li'ing methods h.is paid its dividends at Penneys, boh to ihe cu "t' nier and to the store. i In line with the ir merchandising ' methods. Pcnnrys are irdn ! al nev. s.:aper advertising with grsli-i grsli-i tying result:; ijoth in maintaining a , h'fll : aies G:.lll.e that pe: inn ; lower prices r:'i 1 to the customer by furnishing he or she !Th a guide to saving:,. By the consistent advei tising I '..ror.hout the year, customers have learned that tliev can do their shopping through 'he local newspapers and cut a sizeable size-able slices from the family budget over a year's time. It will p:fy you to read the ads and patronize local advertisers! 1 T IVmcv store in Preston. The picture shows a Above is u Yiev.M ie J. .. - . , js nu,(lcrll department store which action of the nierchnmhsin. c u. u. advertising Inset is Ralph places an import1 empbasi.on local i pfaoto Anderson Strub, manager. |