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Show COOPERATIVES SERVE. Cooperative marketing associations for farm products are not particularly particular-ly new in this country, but some of the conditions under which they are forced to operate at this time are. The cooperative idea is inherently sound, or it never could have stood the abuse and misuse of years as it has. Much of the progress of the movement is due to the vision of leaders lead-ers founding successfully marketing associations, according to Professor James Drury of New York university. "Many cooperatives have failed," says Professor Drury, "because money mon-ey return has been the sole measure of success." Money values alone are no longer sure measures of worth. Through cooperatives, co-operatives, it is believed that American Ameri-can farmers may lead the way to a new type of civilization, based on a true sense of values. They are learning, learn-ing, through cooperation, that they j must give as well as get. Something I' more deep-rooted than present money return must be the basis of organiza- tion of a cooperative marketing con- cern that expects to live and grow in (the future. Farmers must accept changes of the times Industry is adjusting itself it-self to meet new situations. Cooperative Coopera-tive marketing offers a ready means of change from old methods to newer, sounder and more progressive programs pro-grams for the disposal of farm products. |