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Show WHO DARE i ADVERTISE? j Usually the argument is made that j every business concern should advertise. ad-vertise. Generally speaking, this is true, but there are exceptions. In fact, some concerns hardly dare ad-verti.se, ad-verti.se, because they cannot make pood according to the requirements; of modern practices. ( When advert'sing is untruthful and misleading it does more harm than good. Only an enterprise which fulfills ful-fills the promises made in its adver- j tising can stand the spotlight of publicity. pub-licity. Hence, when we f'nd a firm boldly advertising its wares or service, ser-vice, month after month and year after year, we may generally conclude con-clude that it can and does give real values. I Observing the advertised business of any community, large or small, will enable one to identify the most dependable concerns in that community. com-munity. Only efficient and reputable establishments dare to advertise. |