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Show I! I . A word from the Hi publisher I ... . . about advertising j jj The merchants and products you see consistently advertised in IE this paper are worthy of your confidence. !It takes two things to make a consistent advertiser. One is a j strong conviction that they have a merchandise and product that will ji II hold its place in public favor despite competition- The other is actual proof of that .... the increasing popularity of thir merchandise (j! I! and product. Jj II If their merchandise and product will not stand the test of com- jj II parison they would be simply throwing their advertisement invest- n 11 ment away. If the buying public rejects their merchandise and pro- jjj ! j duct after it has been offered in advertising they have thrown their J j advertising investment away. jj ! I! That's why the merchant and manufacturer who advertises their l merchandise and product consistently are very sure of their quality I .... and you may be sure of it, too. j " 1 In Read the advertising here in your newspaper .... It will go.idc HI you to the buying of worthy merchandise. jj |