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Show MOTHERS APPRECIATE SAFETY MOVEMENT. That there is a human side to business bus-iness as well as a purely commercial commerc-ial side is illustrated by the action of an oil company on the Pacific coast which has been errecting air beacons every 50 miles from Canada to MexV co. This company has been a leader in aviation development. Aviation has caused mothers (and fathers) of the present generation great anxiety and worry because of the interest their sons (and daughters) daugh-ters) take in this newest branch of sport and industry. Boys (and even i.'ivls) take to the air like ducks to water. A mother said to the president of the oil company mentioned: ''You are doing everything in your power to encourage aviation, which naturally increases the sale of your poduct. Do you not think you owe it ns a duty to the mothers of the boys who fly the ships and the girls who ride in them, to help make aviation more practical and safe by erecting suitable markers for guidance of flyers fly-ers at night?" Here was a problem to which real human interest was attached. The head of the company accepted the challenge. He said: "We are pioneering in the field of air transportation and we will pioneer in the field of airway illumination." The result has been the greatest system of air beacons up and down the Pacific coast that exists in the United States and probably in the v crkL Just as the Pacific coast led the country with paved roads, it is : now leading the country with prop-j erly illuminated air beacons. ' This enterprise represents the pro-gressive pro-gressive or human side of industry: which cannot be figured in cold dollars dol-lars and cents. |