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Show A Waste ot Money. One form of advertising that always seemed to mo to bo a waste of money Is i the scattering of dodgers broadcast. 1 have noticed lately that it Is coming into quite extensive practice again. At ono time tonB of dodgers were thrown out every week iu this city. Tho pavements of the business streets would be snowed under with them. After a while the rage for this form of advertising died away. It never quite censed, but lately began to recover re-cover its past popularity. I have watched, with some curiosity, the manner in which tho public receive dodgers thrust npon them iu tho street, and it appears to mo that they hnrdiy glance at them. Only one person in a hundred puts ono In his pocket. As a rtio they are crumpled up and thrown away, or more frequently dropped even without the trouble of crumpling up. Yet advertisers will have these affairs printed by the hundreds of thousands, on the theory that they are cheaper than a space in tho newspapers. They mny cost less money, but as an advertisement must be judged by its returns, nob by its cost, they are to my thinking tho most expensive expen-sive and least effective method of getting your goods before the public that human ingenuity hns devised to judge from the big bundles of this sort of printed matter one sees at tho old paper places; moreover, the dodger distributors are not all faithful faith-ful in the performance of their tasks; so that even tho compartively little service tho dodger might perform is rendered less by Ihe dishonesty of tho agents employed to put them out. Trumble in New York News. |