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Show jiyniMuwi mil ii ii ui i ii i wmi i mil h-wwwiwimiiji.uwwii iMiniE.;j'W,mwl'; iwu"jwm'Wii w uninmwium mip rimnim?wmmiiliBJwimrwmfivww E ri-uaiii mik immi in irni r ir i - "MM hi mini laium iMii" - infrti i'i . ... ... -. ... .... -rmiit:7fiiiiiir i-irrf if t '(Yi'i"1" 1 v r 1-4 mi mi Ine lnmg To Do. -:: Everybody knows you've got to step on the gas, if you want to i i,i get an automcaile up! a hill. A little gas will keep it going along at a satisfactory rate when the road is level but the fellow who makes the steep grades is the one who gives 'er the necessary additional gas l when the occasion requires. Sometimes the hill is so steep that in spite of the consumption of more gas. than was used on level ground the rate of speed diminishes. In business, sub-normal times are just as inevitable as the hills ! encountered while driving your automobile. How many people when they come to such a hill in their business give it the additional powsr ; required in the form of . Ii ADVERTISING j and sales effort to keep moving right alorqj until the crest is reached p y and the going again becomes easier ? If ' P f You wouldn't think of cutting down cm the gas instead of giving 5 t more when you come to a hill in your itutoOTobOe, yet that is just J ? what many firms do with their ADVERTISING vhen their business ' I";.: E i encounters a sub-normal period. : : It may cost a little more to get business, to keep moving for i a while, but isn't that much belter than stopping entirely, which many j do because they either forget or are unwilling to give 'er J little more gas? The Northern. f M r i V ', ' u U . i ii .in i .m ii i--.ii..i , . , ii i. .u i ii n i hi iw.il jiluji ......... 4,w.iLw,m.llHM ".U ! I III l l TT'"T'rjTi'""Trr 7 Buy from Our Advertisers. FRIGIDAlRg INTRODUCES HEW COMPLETELY INSTALLED See these remarkable values. The cabinet interior is lined You'll quickly realize that the with seamless white porcelain new Moraine is a high-quality . . . acid-resisting where stains refrigerator in every way. are most likely to occur. And Right in front is the famous out of sight is a dependable Frigid aire Cold Control. The power unit with ample capacity beautiful cabinets are gleaming to supply adequate refrigera-white. refrigera-white. And the Moraine is com- tion always. Come in today . . . pactly designed . . . gives you see the super-value Moraine lots of food space but takes up model made by Frigidaire. Con-very Con-very little floor space. venient terms. LciaMORkl N E A GENERAL MOTORS VALUE T '' Telluride Power Company 2-42 i ' - |