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Show The TOWN DOCTOR (The Doctor of Towns) i - Says . ANYTHING LESS THAN THE BEST IS SOLD AT A DISCOUNT. There is an old and very true saying that "What the eye doesn't see, the heart doesn't fancy," but it is also true that the eye sees many things that blind the heart to that which it would otherwise fancy. How often have you seen a blemish on the face of an otherwise beautiful beauti-ful woman, so noticeable that whenever you looked at her, you could not , keep your eye off the blemish? She might be wonderfully gowned, marel-ously marel-ously groomed and exquisitely coiffed, but try as you might, you could see only the mar. The appearance of anything either repels or invites ownership. Eighty per cent of those things sold today are purchased through, or the purchase is influenced by the eye. What a thing looks like, therefore, is extremely important in creating a desire in the minds of others for it. The appearance of a town is just as important as the appearance of a package, the appearance of a show window, clothing, or anything that is purchased in the store or on the market. Why do they put colored picture wrapperss on cans of beans, corn and tomatoes it doesn't make the contents of the can any better. Why do automobile auto-mobile manufacturers spend so much time, care and money on the exterior appearance of the motor ear it doesn't make the motor run any smoother or last any longer, or make tho car ride any easier. . Any package, even though the contents be unharmed, depreciates in value if the. cover is soiled, torn, or the least bit mutilated. Furniture with the least scratch; a suit, though never worn, that has faded; a book with a broken cover; a shirt with a torn tail, are less than the best, and so sold at a discount. A perfect animal with a skin blemish never takes the prize. Look around you and see all those things that are made to look attractive, attrac-tive, in order that you may be attracted thereby then, think of your town. The picture of many communities would serve well for a puzzle picture of "What's Wrong Here?" Stand back and take a good look at the picture of your own front yard, your store, your office building, your factory. Does it look GOOD or are you half way ashamed of it? Are you proud of it, or do you apologize for the 'looks of it when company calls or people start talking about it? , Selling a town and to keep pace with modern times, it must be sold is like selling anything else. Therefore, how your town LOOKS is of vital importance There are few towns that are not very much like the "otherwise "other-wise beautiful woman" their beauty is so marred by blemishes that the beholder cannot see the attractiveness for looking at the scars. . Do your part set an example by eliminating the scars, the blemishes of YOUR corner and others will do likewise. It's poor business to allow the value of your community to be discounted by poor appearance. Copyright, 1929, A. D. Stone. Reproduction prohibited in whole or in part. |