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Show FOUNDING NEUSl'Al'KliS. Junius IIknri Bwmvne has an excellent ex-cellent article on this subject, in the last issue of Printer's Ink. He : says: j The owner or owners of a new j paper do not seem to understand how slow and arduous a process it is to uproot a habit, be it good or bad. The habit of reading a certain cer-tain paper regularly is as strong as other habits, and yields as stubbornly. stub-bornly. The owner believes that if he makes as good a paper as. or a better paper than his contemporary contempor-ary or contemporaries, the public will recognize the fact at once. But the public won't. He goes on to tell that a habitual reader of an established paper even grows to like its faults, if it ha? any, and he dislikes any change-The change-The arrangement of the news, its form and general make-up, seem to become so attractive, through familiarity, that he does not want , any other. We belie vo that is true. It takes a long time for a paper to gain such a position; but when once gained it takes nearly as long a time to lose it. Newspapers are not established in a day, and as Mr. Browne says, the attempting to establish a new newspaper in a community where other newspapers news-papers have already been established establish-ed is always precarious, often ruinous. ruin-ous. And the older the community, the greater the risk. Experienced journalists are far less likely to engage en-gage in such enterprises than men without experience, who, for this reason, are more sanguine and more venturesome, says the Enquirer. |
