Show Good Advertising Scheme. An eastern publisher 13 booming a new novel by inserting Uiifi "personal" in the dally papers: "If the lady with dark hair aud an absorbed expression 1. a Fourth avenue ear yesterday who became- provoked because the gentleman gentle-man in front turned over a page of his novel before she had finished reading read-ing it over his shoulder will send her name and address and $1.20 to any bookseller Bhe will H spared in future fu-ture the necessity of manifesting h?r displeasure at such rudeness. Mention Men-tion (Mere follows lh name of the bd)k) to avoid error." 1 v |