Show future of radio broadcasting broadcasting Broad castine will nelll be supported primarily by tile the radio industry itse itself f and from returns on the sale of radio apparatus prophesied david Sano fl vice president radio corporation of america in a recent address before the chicago association of commerce A fair method of determining the amount to be paid by each portion ot of the industry will be worked out and this will be based on a percentage of the sales price of radio devices he states declaring that the plan is in no way philanthropic but is based on sound economics in the long run the public thus supports the broadcasting which it enjoys and each purchaser does so in proportion to the price paid for the receiving instrument the radio industry must remain the primary agency tor for the direct support of broadcasting the inescapable tact fact is ig that the radio industry has been built upon and Is dependent upon the maintenance of a service public the economic problem presented by broadcasting cannot be solved until a solution ol of its technical problems Is within reach I 1 believe the answer to the latter problem lies in super broadcasting broad castine a system of superpower super power stations broadcasting with a force that would enable them to be heard distinctly in every home in the united states |