Show HONESTY INTEGRITY BRING SUCCESS president walter S gifford ot of the american telephone and telegraph co says that one ot of the reasons why there has been a bettering ot of business ethics among big corporations is that they have learned that in the long run scrupulous honesty and integrity are the best rules ot of success while big business has been straining to earn popular approval the country in general has gradually been laying aside the assumption that big business was bad merely because it was big large business units have been able to effect great economics in production and these have been passed on to the ultimate purchaser in the long run therefore big business is seen not as a menace iri enace but bul 1 as an important factor in n improving the average standard ot of living ivlow |