OCR Text |
Show First State Bank Brings Master Charge Credit Plan To Area Within a few days thousands of Utahns will receive in the mail their master Charge Credit Cards Othera may apply for a card in any of thirty-four Utah hanks which are sponsoring the program In Utah. liOcally Master Charge is sponsored by the First State Rank I Its three offices in Salina, Panguitch and Kanab are issuing cards to several thousand families and coordinating the program with scores of Southern Utah merchants According to Angus II. Belli ston. bank president, the popularity of credit cards is growing very rapidly all over the nation. The Master Charge card was launched only one year a-go in California and has already grown into one of the most widely used credit cards in America It is sponsored cooperatively by over 100 banks and accepted by more than 100.000 merchants In California. Nevada, Washington and Utah. Hank credit cards sre similar to those long used by oil companies. A person wishing to make a charge simply presents his card to any merchant dla-playing the Master Charge emblem. He signs for the purchase and receives the merchandise. The merchant deposits the charge slip at the bank and receives the money. At the end of the month the cardholder will receive one billing for all his charges He may then pay his bill in full within 25 days with no cost of any kind to himself, or he may elect to spread his repayments over a period of months with the addition of a small month ly service charge The customer bene'lts by the convenience o f purchasing goods and services almost anywhere without paying cash, and by having only one "charge account" instead of many. Most merchants like the plan because it enables them to sell on credit, even to tourists from other states, without the man problems usually associated with credit sales. "The First State Bank has led out in bringing Master Charge to Utah". Mr Be'lis-ton said, "because we fe 1 I is a worthwhile new service for our customers We are particularly pleased that we can now present our customers with a card from his own small town bank which he can uae with equal ease In Salina, Salt lake City, Reno or San Francisco." A Master Charge Card la safer than carrying cash and much more convenient than checks It can also be a budgeting aid. The bank credit card Is a sound new banking service, much in demand by t'-e public. It seems to be here to stay, Mr. Belliston concluded. |