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Show rrfJr,K1MTrfi nr t irr ht 'Hwrn- iurg in ri ffiiilfnn IbfrgHE wififrpgt Special Tools, Small Jobs Create loom Bn Centals By ARNOLD IRVINE m mnnmmvm WWW (J ' Deseret News BusinessWriter 0v Need a Jitterbug? A bushing puller? A silver fountain that spurts streams of punch? A '' s 'Lp! t nli 4 'i ",' v W r , A4 1 wT'4 4 ;; ' - ,- profit at eight per cent. Mr. Eumett said the profits of 33 per cent and the like reported in the infancy of the I business were unrealistic because the operators were failing to consider repair and replacement costs as their new equipment deteriorated. We can fill 95 per cent of one the requests we get, manager said. If we get a call for an item we dont have, we sometimes rent it from another yard or buy it in order to accommodate a customer. We can rent just about anything we can put on the lot, he said, and we start thinking about stocking an item after we get a few calls for it." The rental fee is based on the life expectancy of the item and the amount of maintenance it requires. A forklift, for example, can be expected to last many years and mainterequires minimal nance. It rents lor $25 a day at one yard. A compressor that costs less than half as much rents for the same forklift? How about a 17"S bar trapeze hospital bed? A power rake? If you need it. you can rent it, thanks to a phenomenon known as the rental yard Vr that hasin sprung up the past two decades. As the slogan of one of the local yards goes We rent everything well, Irvine almost. One of the larger of the operators, Howard W. Burnett, president of Rent-i- t Center, Inc., has well over 2,000 Items in his yard. And Mrs. Hplen Howp, owner of Howe Rents, says, We rent every- thing from forks to forklifts. The list of items available In the yards covers a broad construction equipscope ment; automotive tools; convention, banquet and party Items; housecleaning equipment; gardening equipment; f( ' ' 10A Saturday, power tools; items for the sickroom; reducing equipment; goods and baby sporting supplies. Still, the yards get requests they cant fill. A woman giving a children's party wanted Mrs. Howe to dress one of her employes in a clown costume and send him out to entertain the small fry. Another party-give- r asked Amos Fullmer of Amos Rents for a coffin! Burnett, a member of the of the board of directors recently formed Utah Rental Association, estimates the average inventory value of the 13 rental yards in the state at something over $100,000. Some of the larger yards may go as high as $500,000 in Inventory, according to Mr. Fullmer. He said that $25,000 is needed for a starter. Some - -- . forklift, for example, represents an investment of about $18,000. Mrs. Howe, who operates one of the oldest as well as one of the largest yards in Utah, said her business in Salt Lake City grossed in the neighborhood of $200,000 last year. You spend 25 to 30 per cent of what you make for Mr. Fullmer maintenance, said. People are very hard on rental equipment, the operators all agreed. Mrs. Howe indicated that three per cent was considered a good margin of profit in the business, but there are other figures floating about. One operator in New York has been quoted as estimating his price. The rental operator should recover his investment in a forklift in five years, according to Mr. Burnett. On the - From picks and shovels to compressors and jackhammers, rental other hand, a chain saw, which requires a great deal of maintenance and has a short life expectancy, should pay for itself in six months on the basis of a higher proportionate rental fee. Most popular items at rental yards are appliance trucks used in moving refrigerators and similar heavy appliances, compressors, jackhammers and cement mixers. Right now, power rakes are in big Telephone Charges To Change A? w Pff the big equipment takes large chunks of money. A of ' v . ' ' ' - ' - .w - v ' w , iiiiaiiiiiMiirpotiT Reductions '& in charges for color and princess telephones and elimination of charges for some cord lengths yRfoy'W'S are among changes proposed In Utah telephone rates. Mountain States Telephone and Telegraph Co. has submitted these plus several proposals for rate increases to the Public Service Commission, C. R. Openshaw, Jr., secretary, of the commission announced today. ,,s ' '.5 ? ' ... - .v ' r , , , The announcement said that the company has proposed to make the following changes in its tariff in connection with the new schedule of rates and charges to be submitted by it: tV Brine ponds create lFfirfii II Ogden. GSLs $30 million project to extract lithium, potash and magnesium from the lakes brine Is well on schedule, he Weve started site preparation and excavation on 15 acres at Little Mountain for our plant, which we hope to have done by July 1, he said. Well start construction of the plant facilities this summer, with the peak construction activity hitting next spring and fall. The plant should then be in operation by the fall of next year, he said. Andrew's pointed out that GSL plans to concentrate the brine in the ponds for three seasons. It began this last year, which gave it all of 1968, and will have all of this year and most of next year. The lakes water is pumped into the huge ponds, then al said. lowed To to evaporate, which concentrates the minerals. They are then run through several extraction processes, including a drying facility, before the metals and minerals themselves are removed. GSL is a joint venture of Gulf Resources and Chemical, Houston, Tex., and Salzdet-furt- h A. G., Hanover, West Germany. It is the first major facility to be built at the lake to harvest the billions of dollars worth of minerals dissolved there. Grantsville. Andrews also announced today that W. Gordon Christensen has been named secretary-treasurer of Great Salt Lake Minerals and Chemicals Corp. which is jointly owned by Gulf Resources and Chemical Corp., Houston, Tex., and Salzdetfurth, A.G., of Hannover, West Germany. In Houston, Robert H. Allen, Gulf Resources president, announced the appointment of Elwin E. Smith, president of Lithium Corporation of America, as vice president-chemicaland a director of Gulf Resources. is a graduate Young University with a degree in accounting. Christensen of Brigham - MILLIONS FINANCIAL FUNDING, P.O. BOX 2406, Salt lake City, Utah 84110. 487-239- two-yea- chain of franchised travel agencies have foundered primarily because of competition from local agencies running at a loss. The Touche Ross report showed that most travel agencies lost money or had very low profits because of domestic airline tickets. A travel agent loses $2.64 on the average on every domestic airline ticket he sells, said the report. The agents commission on the ticket is 5 per cent and his cost of sale is 6.14 per cent. If point-to-poi- nt point-to-poi- $ Call Ph. ets and trade discounts. Recently a group of travel agency associations paid Touche Ross, Bailey & Smart, accountants, $520,000 to make r a study of the travel business. Touche Ross came up with the amazing disclosure that M per cent of all travel agencies lost money. While it may have shocked many in the travel business, it came as no surprise to certain experts in the franchising industry. In the past six yean several efforts to create a national he sells only a few such ets, he may not have an loss, but if he sells enough to use up much of his employes time, he will suffer a big loss. For the travel agency industry as a whole Touche Ross estimated the loss on airline ticket sales at $21 million a year, almost twice the $11 million net annual profit the agencies reported in 1967. tions on the use of equipment and make sure that everything is in good working order before it leaves the yard. This is one reason that inde-pendents can do well in the business. Chains and franchises also are doing well in the field, but the largest of the chains, Abbey Rents, has than 60 outlets. Two of the franchises operating in Utah are A to Z Rental and United Rent-Al- l ment in units that are used only occasionally, Mr. Burnett explained. A compressor, for example, must be used 1,500 hours in a year in order to justify Its purchase. Otherwise, the user will save money by renting the machine, he said. Rental operators have to be experts irt a variety of skills so that they can explain the use of the tools they rent. They give customers instruc e WMM Get Your Distinctive In ymr chok e cf Cash- er 1-- 45 of tills pqser d NOW ier capable of organizing and heading Cashiering and Trading departments of local securities firm. Salary open. All responses treated as confidential. Writs Box "To increase connection and move charges. "To establish package prices for a variety of service combinations for business customers so as to emphasize the marketing of service features instead of hardware pieces. "To increase charges for foreign exchange service. To reduce the charges for color and princess telephones. CORD LENGTHS "To eliminate charges for th most useful end popular cord lengths. To establish a flat monthc coin ly rate for telephone service with compensation paid the subscriber based on a percentage of all receipts in the box in place of the present arrangement which is based upon a daily guarantee and commission paid on local calls exceeding Ford Motor Co. has been chosen Stock of the Week by the Electronic Stock Evaluator Corp. FORD MOTOR CO. (50) F, the nations second largest motor producer, derives a large of percentage sales from the man ufacture of passenger trucks and farm trac-- t cars, o The r s. recently introduced its new car. the Maverick, which is smaller and less expensive than the Falcon. A strong industry position and a substantial, expanding foreign market should make these shares a sound investment for the long term. Earnings for the 12 months ended December, 1968 were $5.73 per share versus 77 cents per share for the previous 12 months. ESE rImAYI JUN FE 59 56 53 50 47 0 Dean CAPITAL (31) actividiversify into non-raties, SFF was formed as the parent holding company of Atchison, Topeka & Santa Fe Railway. Diversification potentials, together with the 1968 rate hike November, should benefit 1969 results. Earnings for the 12 months ended December, 1968 were $2.43 per share versus $1.92 il per share for the previous 12 months. ESE estimates earnings of $3.25 per share for the next 12 months. An annual dividend of $1.60 per share is paid. KROEHLER MANU- FACTURING CO. (33) KFM is a leading furniture manufacture. The company has completed the acquisition of Modemize-DeaInc. Full use of plant facilities, growth in furniture and upholstered higher selling prices should long-terfavor prospects. Earnings for the 12 months ended December, 1968 were $2.18 per share versus 85 cents per share for the previ- - year-roun- weight tabnc in the newest pat terns ami cworg tailored to oir pan individual DieaMircmeitU 7 Year experience In manufacturing engineering with tool and die experience desirable. Must be capable of defining manufacturing processes for machined and sheet metal parts and assemblies from high temperature alloys. Must have strong background in ail phases of manufactur. ing engineering practices. Our expanding facilities ore located in lower Michigan within easy access of Metropolitan Detroit and in close proximity of lakes ond resorts. Please forward oil correspondence to: SPECIAL PRICED FOR 893 Personnel Manager WILLIAMS RESEARCH CORP. 2280 West Maple Road WAL15D LAKE, MICHIGAN 28 RICHARDS STFF.ET H Bkeli mrth of Temple Cat 48088 ous 12 months. ESE estimates $2.35 per share for 12 months. The dividend was recently raised to 20 cents per earnings of the next quarterly share. COPPER is a major MAGMA (85) MMX CO. cop- per producer. The directors have approved the merger of Magma Copper into Newmont Mining. The recent hike in of absence copper prices, strike costs and expanded capacity should make these shares attractive for the long term. Earnings for the 12 months ended December, 1968 & Co. Incorporated Research Department The Stock Electronic al- Corporation of P.ockvill Centre, New York, has selected the five securities listed above for outstanding fundamental value and above a market Interest. ESE uses computers ' to perform tasks commonly dime by Individual research analysts. In forecasting the price action of a security ESE obtains estimaies of earnings, dividends and sales from several different sources, and programs a consensus of these estimates Into the computer. The computer then assigns a rating to the security which serves as a guide for the recommendations made by ESE. veraga Since the rating assigned to a i t cy of a recommendation is dependent i upon the accuracy of the estimates obtained. In this respect, the Individual research analyst and the computer are subject to the same limitation. General economic conditions, national crisis, or news events which are unpredictable also may have inon fluence the securities that are recommended. . vi Securities Salesman Wanted New Issue ready to go! WRITE P.0. Box 1523 Evaluate Silt Lake City tkh imfarmsmtiam h p uUhM as mmttar mf record enty. Title tkor mm offer fm toll ier eelkitetiee mt mm offer fe bey eey enaeecemeet h meU these eecerfflee. 7km etede ffeHftf rnmly fry the Preepocfe in ffre e totee where the aecerltlec etey fro legeity offered. fe New Issue December 2, 1968 American Western Life Insurance Company A Utah Corporation ..minllM I. m UMk Ilf. Im.raim t.i.,.., taurtM. I. til. .MM. stalk,. XrlMM, TIM Idmh mnV N. Mtmttm. ... I. IM rolli.fi.. t. writ. II.. N.n,, Or.,.., Wyml.i(, 257,000 SHARES of $1.00 Par Vaiuo Common Stock OFFERIN3 PRICE: $8.00 For Share Copy el Protpectus may be obtained from the Underwriter by computing end returning the coupon bolow. American fund, and Trusts, Inc. -346S South Main Street Salt lake City, Utah S41 IS Gentleman: Plea:, lond me, without rbllgution, o copy of Iht Protpoc. tui of American Wottarn life Insurance Compary. t : NAMS CITY, STATE, i ZIP " se- curity Is largely dependent on the estimates obtained by ESE ihe accura- were $2.48 per share compared with $2.93 per share for the previous 12 months, FSE estimates earnings of $4.50 per share for the next 12 months. An annual dividend of $3.60 per share is paid. ADDRESS An Equal Opportunity Employer Witter The stock market finished lower this week though it picked up slightly on Friday. , INDUSTRIES, In order to further MAR Af 62 GAINS SANTA FEB 65 months. An annual dividend of $2.40 per share is paid. INC. NOV iDECl JAN s estimates earnings of $4.75 per share for the next 12 STOCKS FOR JUL AUG SsEPil OCT 74 MANUFACTURING ENGINEER Mr. Charles Bailey Utah Woolen Mills msm the guarantee." Ford Motor Co. Selected Stock Of Week Buy point-to-poi- nt SUIT CASHIERS & TRADERS Opportunity for experienced Trader and tickactu- al Custom-Tailore- Available for financing, refinancing real estate, shopping centers, apartment houses, business needs, farm and ranch loans, equipment financing and leasing. Write or n semi-publi- T ravel Agencies Lose U.S. NEW YORK (UPI) travel agencies recently discovered to their horror that almost half of them lose money, and sales of domestic airlines tickets are a considerable part of the problem. travel of some Owners loswere knew they agencies ing money. But they stayed with it on money from other income or simply to get expensive vacations free or nearly free on courtesy tick exchanges "To establish Utah intrato!! state rates which will match as closely as possible the interstate toll rate periods so as to reduce the amount of disparity between interstate and intrastate rates. station-to-statio- UNPROFITABLE BUSINESS By LEROY POPE UPI Business Writer regroup by reason of growth for application of local service rates. s, Another major project, to be constructed by the National Lead Co., will be built on the west side of the lake near clergies, charitable Instituchurches, tions, and school services. LOCAL SERVICE Brine Ponds Safe From Runoff Heavy spring runoffs Into Great Salt Lake wont have much of an effect on the 11,000 acres of brine ponds belonging to the Great Salt Lake Minerals and Chemical Corp., said Harold J. Andrews, president. The only potential problem will be if the lake rises to a point where it could interfere with the dike system, Andrews said. But the whole development was built around the basis that an increase in the lake level was a possibility. The facilities are west of To gradually phase out concessions to a geometric pattern as the spread over 11,000 acres at Great Salt Lake. NO MINERALS COMPANY THREAT $ demand. One yard with 12 of these has people waiting in line on Saturdays to rent them. Of course, after the spring rush, power rakes will be mostly Idle for the rest of the year. Next to homeowners, contractors are the backbone of the rental customers. Many large contractors rent rattier than own their equipment, the maintenance avoiding problem and the heavy invest lots keep Utahns equipped. f ' ,i-- r. 1969 19, April ' u1 ' |