Show 1 - - ' - - --- k 1 I' I Gives-Da- t i -- i I 11 i I ) ' ' ' 1! 1 ' i ik ' FortNew-Kit- s otof - 1 o t 4 SUNDAY MORNING MARCH 20 1038 - - 1 - ± P 0 Al tt 0 1 A OF e 1 i In Profusion 1 i 1 I t 1 1 ' 1 i I ( r1 0 di 4 a - - ' : ' '''''''''r ' t Vi' 0 - or 41t att-- :V tor'-3:- - 147 - ' ::: - ' " '-- -- - r i ::::::::: :N :' '7': - '::i:i'::::' !:' Q't ''::::::!!!':': ':::x " ' - ''::: AU lk' - i N i r- - :'!:1::' P: ' :::' e v :: :::: 1 ! :4 !‘ j:::::: :'!!:::: ' :i:E:: :' ''' ::!:: V :" 5: :': 'j:?'!! H:::: " i —' i':! ': f' A ' ‘ 11 E 1W1 Ilt ' CUM Nt: of the pi ''' 1 4 3 - - 1 1 I p ' :) sensational :o: new M to specially planned s s art-ear- d Sihii--f o we ar to suit !:1:::::::: ::::'"s:::::: fela kisnuffts"occzkildisnmefraworti:Ithy help you to tailored in every detail 11 i make-u- Iii'::::t::':!::::: !2 :2: C'" If you do not rocei've questionnaire or come in to write phone - : the Personal :: :: Bureau Service oursecond On ' : : 4 : I p - $ is j : I - : " 'd ii! I - ' 4 ti) 1 ty - 7 iI 1 y : - la - I !: i::!::::z::::::: ii ' ' ( your porsonalysis ' - ( ' a :::: - IN I 7 for the asking all just 4i:I $25 1a: r personal fashion and coiffure p figure analysis ':::'::':::":::::' " ! i 1 1 t know proper fype your 11 1 :::- : : -- to i :: : : :: t: 1 :: Fill it out leave or floor and ask for one :: :: tla jusprinc611:41ang A ' '':::::!!!''1:!:::'':::'':‘!!::::::::1:::1!:E::':::'1::'::: :' 'i: - : '::' "i I1 m i'' ' ' aitin ZCMIlpersonality experts will i : s Illk :::''r :::i : : go over your questionnaire ! out a pre fill d' ' l' and thaan you'll have sclipflon proper : ' : 7 r:::"---- 1: !he - 1 1:":::!I''' e?:::::!::1 formyla for your ' H correct appearance this Spring i " i ''' truly you ' ?' lik ''' 1 ' I1 t 1 you wear baSto ": - 1 á 411N(: 1 ilik 0 ' - '' i ' ' ': $ ' i — : — ' - ' - ' - - ' ' o "- I CLASSIC i va- " - i J topcoat 4 -: 'S - 19j AA11t frt te6) 1jilt i I to A iI1OF I C MI i besulifully is very tailored and designed for many seasons' wear $495 lined 0 1 suit with Three:piece dusty rose jacket ind skirt and tweed swagger ' l'''" 11111k ' I - - J 41 II 1 t 4 ' 0 elN14 t V - k‘ - I e L - 4 I ""i '''':----'-'1-1'- - - k k ' :a: - - ly your type and :::::j it i ' 1 i fboyr 1 ' i :: A i kr' N ‘' 1 ' "' t'' thciothes t - ::1171 v I ' i f ''-- sanalysisthen :i:::::::::: 4 I I - 4 know t I per you'll : 1:11 N ' :::::::: 1 ' ' child-raisin- - ' f et I ' r: ‘ i t i i:sf 4i I I : J14 - 1 etctereeecceeivfehetour :!II::''!i:!g'::!:1-::':'!1i'- 4 : ‘ :: I ' be Be sure :k k) ':: 1::::: - An app 11:I11:!1:E4::::il: 1 : 1 f (to - -- - ' ' 4 I :::::':::': :: : 44 $22195 - t::::::::::::::::::::::1 - III f111 ::' : " " i 1 i ' ' 1: :::::::4 It - 1 1 o ' ' !'' 1 o --4 it - 1i I 1 1 I II 1 10T:WI: (t t t4t ' 111'' w e 6 11 - —- 1' 1 ' o s I 4 - --- - — - - -------- - — -- - - - — --- - — - - - -- - -- — I a a ' f — - — - t - t r I 1 4 1II i ' —4 1 a' s 1 ' - - ) sa — — amb-- y t 4 - fseheauwngn 1 I it Lp ° ? matching colors indicates that school children are color wise and age sensitivirto hues- at Color is said to influence girls more than boys in selebting clothm but even sman boyt show the an amazing ability to choose a a fa- gayest colors in ties Red-lbluevorite with both boys and girls is very popular Brgiwn is liked more byboys than girls perhaps from habit Greens and yellows tire liked by older giris possibly due to their subtler hues All the primary colors are popular ‘ ' Two:pice navy and white announces a I i service — "Personalysis" ::: ' has encouragedmt egarcehaetresr leenedwapya rents to give One of the points stressed by children—in—choosing: their clothes is the practicality of garments In trying on garments children take many liberties with the new merchandise in testing its strength and comfort Their special pleasure is in the ilzhoice of gay colors yet rnexatrneymeangdooad (v ' 'u e itch(f 1 :1 - Id °roan: 4 i as :: h dtaetsitneiteis :k mode Spring p I - 1) ) 4 i essence t SPORTS' " 0 k (z) V the I ' ' to be yourselfZ C N ef :' :!:::)4ilet°7 '4' ':: I -- : echildren0 nto I phaevier own clothes is said to be one of the g scientific developments in this year Surprising Amount of good taste and practical judg- ment shown by these youngsters ) 1 $ icy t ) -- i—c-- 41 : 'k New Child Study Seen in Clothes For I c : Y0 I 5 et --- - :: ii:!!:!:i::::':i::!:1::!:!!j::!1:!: 1 1 1 1 itnh - :::::::: '' With tr in ::l :::: ::"::::i: I 1 Allowing ' s k - 1 t: ' 11::: 1::'':::::: I::::::!:::: !!1:il '!'!:::!'' 1-- more voice " ''"7'4 $: : 1 fr " - 4 $ :1-- i A c i REZ ' '4:t:'::' - a' '' : f itii I 4 1 S ' tilk ' - I 'v U s vi 7 er::: 4 a Velvet lined bolero coat and vet vet straps In a yoke design for a coat trim pne designer has used velvet-witprinted dresses and many volume houses re using velvet trim for suits ensembles and blouses 0 In Hollywood velvet Is combined with crepe for spring for hostess Summer gowns and for evening velvets are working up through their third year in a popularity the price does not prevent because two important things have happened I Summer velvet is a little less expensive and the consumer is conless price minded i siderably ' I You will find that the cost of clothing has gone up all over the U S A due to three factors—labor costs the rising cost of both fab il 4 Tic and workmanship and the third is that women are sick and tired of badly made cheap fabrics They are buying more expensive suits and expensive hats shoes and i The answer probably Is gloves 1 fewer clothes and better Millinery is again millinery and velvet ribbons flowers crowns brims as well as bonnets cloches A tiny berets and turbans always flourish when women are wearing 1 24Aats as is hat" and not Just a body that might be No 1 to 1000 Fashion is doing all it can to create individuality in dresses and more and more women are not only 1 encouraged to dress their type but are able to find the type of clothes ---I 71 eressarT— may vAomen-riyiachfabcice for country iert7Zitils —trifti:rhe t p If 't There Is also a new wool velvet that will NI just the thing to wear for football games for week ends for train wear and for any occasion where a' woman wants her suit to ' ) give her 'life luster and lure"—veb do all of that and more— I Vet( It also gives service i 0 ' t pl II : I 'I' t -- NI t I ' - i' ' '73 lip - 11 " : A tEnt -- ‘ t - 40- A !'4:aoll'-- e fashion advantagc----Alsirteaturen- It '' Certainly a velvet collar on a suit velvet bows or velvet bodices velvet ribbon trimmed flounces make Interesting details as many designers use these details to ex- - 1 -- -- k Marie Antoinette and Madame Pompadour are the inspiration for the new velvet accents It is from them that the bows the ribbons and the velvet &timings of all types that are eh popular this spring stem The tercentenary of the birth of Louis XVI will be recalled in France this spring and unless all plans go awry many of the famoua fetes of this reign will be reenacted Maria Theresa entered Paris in 1660 This will probably have its effect on fall fashion and we will see a perpetu- ation of a fad that will then become t! - ri CAI illicso I ‘ : -- lb 0tii r '' ' New Velvet Accent Used ! - -- N '"""""""1""1"""d"""'1"""1 r- -- le :— ) Ilhor Stiff-brimm- 4 ee e ' ' 1 ISIfV4100141y0 4sliskto le iLog 4' i41 401111111k clustering curls piled high Fluttering scarfs are wound around softly padded pillboxes and then draped in lines around the neck with peaked crowns are tied on with firm chin straps and wide brims crowd the fashion new sailors picture and high' profile brims are flattering to frame the face Bonnets tie naively beneath the chht and high padded berets bend gracefully back from the youthful forehead — p - - - col: - ntheewmauosnt : ed" - ' backantr7show e ' Ti ' It ' 7 F - - ful hat mode in many years rnThere's a definite youth move- this spring and its gayest expression is in the millimode nery Many new shapek and colors adorn the smartest heads Forward pitching bowl bretons are anchored with snood veils at the 11 THE SALT LAKE TRIBUNE S SIt Y A 1 N pER 0 sh i i - I b ' t --- - tni wggas dwaghnri I t ' - N With a dashing tilt to her new — spring sat milady piles her curls high and ties her yell in a criap bow under her chin Bandanas fly gallrout behind the new Mexican roller hats and wide Spanish sailors Scarf turbans In gay colors perch forward to display the new 0 coffures For it is a millinery mode of dasit and color and youth! Veils are more flattering than ever Flowers bloom in profusion atop new crowns and peek brightly from beneath Cited brims or flar- In straws in shin- and rustic straws voknlee:cvariety Ii 1J - Spana Motif 1l't ' - 4inow ' fq f t A - |