Show THE SALT LAKE TRIBUNE SUNDAY MORNING MARCH 8 1838 “Coiffurology’-GiHa- sds i Must Match 1c - ' ''m j r - ' S' W v s 3 -- t ' ' s' yr - v i ' 'A ' v ' ! It’s the Craziest Superstition yy r '“'i J ti'f 'ff ' V - f f - : y ' ' v ' -' w‘ A t-- l - ' " 'V4 s'' ' v' - ? ''’ ' y ' ' v ' ?$ ’f'i ' j That Ever Stampeded Show-LandBut the Lovelies Who’ve Tried the New “Magic Sivear It Brings ’Em Luck j - — - ( ' 'x $ ' A' SHE CHANGED HER NAME Thi WAS a Picture of Dainty Thelma Pe’aire Brunette Showgirl— but She Simple Couldn’t Figure Whether Her Lait Name with That Cute Apostrophe Wae “Odd or “Eren"— So Sha’e Judith Ruseell Now flere’s Ilow You Do It your name the first WRITE anrthe last Countihe letters in each name separately to find out whether the number of letters in the first name is odd or even also whether the number of letters in the last name is odd or even In “Vera for example the count is i and 8— both even numbers Now— “Vera Dorrance” or any other name with TWO units ought to be the name of a blonde “Mama Dorrance” odd and even or "Mary Doran” even and odd ought to be the name of a Dor-rane- redhead And “Verna Doran" or “Fay both odd ought to be the name of a brunette It’s good luck if your name and hair match according to the above bad luck otherwise — sex “Coiffurologyl” y” kO yonbelieve iaastrology t Not How about numerology ? No T T Palmistry! No ??! Well — do you cross your fingers carry a rabbit’s foot or a horse chestnut knock on wood pick up pins to insure continued luck and get in right with the fates ! We’ll wager we have you on at least kone of those mild superstitions almost everyone has some pet magic some sure-- shot silly way of forestalling calamity But wait — before we go into the very newest wrinkle in Broadway magic you’ll have to answer two simple questions First: Are you a blonde brunette or a redhead ! Next: How many letters have you in your given name and in your surname ? It’s quite important that you be absolutely certain about those two queries before we proceed for they are the basis you use in determining your future good fortune or misfortune — according to “Coiffurologyl” “Coiffurology” is the newest crazy i Vv4 X 77 1 ' i 't fe COULD NT VERY WELL CHANGE THAT HAIRt So Gorgeous count The intrulittle punctua- sive number of letters in both your names If brunette you must possess an UNEVEN number of letters in both names And if redhaired you simply must have one name with AN ODD NUMBER of letters and THE OTHER EVEN If you haven’t say believers success is out I As soon as “Coiffurology” started to take hold there was a rush on among Broadway beauties to change their hair to suit their names or Beauticians trere amazed at the increased demands for dyeings bleachings ruddy washes On the other hand lots of boy friends were nonplussed when they received frozen stares because they couldn’t remember their girl friends’ new names! You couldn’t blame the boys very much neither could you blame the girls After all — a girl just has to look after her career! Why— look what had happened in many cases already cases that backed up the power of the new tenets Take Pat Whitney She used to be Patricia Whitney before “Coiffurology" came along Patricia’s greatest beauty Is her long dark hair She had been a chorine around New York for quite a while and hadn’t gotten much of anywhere Oh there was a job in “Of Thee I Sing” a long-ru- n hit musical comedy there was an engagement at the swank Dorchester House in London and another at the Paradise Restaurant on Broadway But all this time Patricia had remained in the chorus Patricia was piqued no little by this state of affairs She was ambitious and intelligent and realized she wasn’t moving up Then she heard of the new So THAT superstition was why she couldn't get tion mark an ancestral peculiarity of spelling threw her combination out of kilter again So After a little reflection the petite beauty changed her name altogether to Judith Russell And before long—sure enough —she began to secure small roles on vice-ver- Patricia Whitney Decided on the Milder Course She Crossed Out the Last Five Letters of Her First Name in Aecord with w end Now ‘'Coiffurology Her Theatrical Trade Name Is “Pal” What’s More- - the Moment She Did So She Insists Her LuckTurned and thalong Awaited Hollywood Op-- 1 portunity Dear to Every Broadway Chorine's Heart Cams Along! the legitimate stage! According to those who know dramatic talent the is on her way Then there was the truly amazing case of Hazel in When she first entered show business she was a chorine in the Earl Ne-V- 1 kM' I ' 4 ' 7’ r A- y vi m vj r4H i o craze to strike Broadway Since it began it has been sweeping the Main Stem with an unprecedented speed-I- n ' a short time this new “sci- ?"" ence” has taken such a firm grip upon the fruitful imaginations of the lovely showgirls and featured singers and dancers who perform in the many gay spots along the Rialto that they’re changing their names—or their hair — in anywhere! — reflected Patricia Eight letters in her first name seven in her perfect droves! — last and she wasn’t a redhead at all! These gorgeous girls talk about “CoifBut she couldn’t alter her hair for it furology” in their dressing roorhs whisper about it in the wings and discuss it was extremely lovely falling below fier with their beauticians They think of it waist and she didn’t want to take the while they are eating in the midst of chance of ruining its natural beauty by difficult tap routines or while rennenng turning it red So Tatricia after long torrid torch tunes For the new dis- and solemn thought simply changed her is to contain the secret d covery supposed d given name to of success— or failure anyhow it’s Big Pat — and things began to happen! Magic! As Pat Whitney — both odd you’ll obThe glamorous lovelies have always serve — she promptly received a tiny part of course been a superstitious set Mys- in a movie short The "rushes” were terious and supernatural influences d barely on the screen before her beauty them Probably it was inevitable and lovely voice brought her an offer to inthat they should discern such an go to Hollywood! fluence in the relation of the number'of was all that was needed to bring letters in their names to the hue of their a That new army of recruits to the new hair The right combination say the “science" Almost lovely girl who girls means fame success marriage to didn't possess the every relation of hair right men But combinathe moneyed wrong and name began to wonder— and then to tion —ahal Disaster and disappointing change their hair or change their names careers! so they’d match Where “Coiffurology” came from Tiny and delectable little Thelma who really started it remains unknown Pe’airs a chorine at the Hollywood was But the new “mysticism” seems destined a brunette But her lettered to surpass both astrology and numer- name said she should be a blonde A ology in popularity — maybe because it’s visit to the beauty parlor brought about o dumb and easy to understand the desired change But that didn’t seem According to the new fad— if you are to help because of that apostrophe blonde you have to have an EVEN which Thelma really didn’t know how to eight-lettere- three-let-tcre- sup-roun- ix J had been having a run of bad luck for many years She was a brunette So she changed her name to Nan Blackstone—both odds it red Instead of having any bad — and secured a New dyed luck she’s gone to Hollywood I She’s York engagement that not doing so bsdly!" turned out to be a sen- "NUTS TO COIFFUROLOGY 1" Little Barbara Beck’s a Scoffing Young Lady I She Doesn’t Go for Superstitions Which Makes Her Unique Aleng New York’s Main Stem Barbara's Name Says She Ought to Be a Red-to- p but She’s Her lovely chorus mates had to admit Getting Along! was making a career for herself in spite of "Coiffurology” But they While in she dyed her hair red wouldn’t give up that easily to the Upon herEngland return to New York she battling Barbara They pointed to other suicide by drinking poison Now “Coiffur-ology”saname examples of girls who had defied the While recuperating Audrey allowed her that wasn’t superstition curly locks to go back to their natural There was Leila who had bruright unless she was brunette she blamed her tough breaks a redhead and she wasn’t Back came nette hair and hadStepp captured a South on not living up to “Coiffurology” rules Nan’s tough luck in the form of a lawAmerican millionaire’s heart while she There are hosts of other lovely girls suit! Unable to give her full time to her lived up to the rules of the “science” who believe in “Coiffurology" Little career she was almost forgotten in New But then the tapper had Iris Kingsley who is blonde and had York nitelife made her hair blonde and tried for no good reason to drop the But then Nan added the "e” to her went blooey Her romanceeverything crashed “e” out of her last name got a job in a name again and quickly secured a Dark hair for her the moment her musical comedy but the show flopped job singing at swanky Leon and Eddie’s Miami contract’s up So Iris added the missing “e” Her first night there was a complete As further backing up foi the power and now quietly she’s in demand as a dancer triumph for the singer of torchy tunes! of the “creed” the dainty And cuddly Earle Gore recently Each night thereafter she “packed ’em Miss Beck’s chorine friends pointed to changed her given name to “Earlie” in” Good old reliable “Coiff urology I” Mary Jane Hamilton She was born a so the number of letters would Nan’s amazing story became the talk brunette and should have been a blonde just her blonde tresses and bring good of every dressing room behind the bright by her name An unhappy childhood fol- match luck Marlin Stuart beauty contest of Each lowed lights Broadway showgirl orphaned institutions and things wirifier made her brunette hair blonde the of in counted number letters of hastily that sort She dyed her hair red but and is now dancing in the “Folher name to find out what life held in didn’t get anywhere Then she turned lies” after weeks ofnightly being out of work store for her blonde — and immediately landed a Helene Marino has brightened up her job But pert Barbara Beck a dancer at as a featured showgirl at the Hollylight hair to a pure golden hue to insure the Hollywood scoffed at the idea of wood her good luck after landing a job in the one’s future being governed by such “silAudrey Arlington too showed what famous “Follies” too Brunette Julia ly ideas” "Why look whtt btppened to would happen to you if you didn't live up Mooney who used to work in N T G Grtct Brodley" indignantly thrilled to the rqles She was brunette-toppe- d vaudeville units dyed her hair red and Barbara ("According to tie rules she and had a eood job at the Paradise Res- m row qn the coast making movies-Won- der should be i brunette - Well-s- he was taurant N T G the famous Broadway what life will be like whe while she remained in the chorus But entrepreneur gave her a contract to these girls are if they against all the superstitious rules she appear at Dorchester House in London ever are T sational success! For some reason Nan then knocked the final “E” off her sur- fhat Grace id It Didn’t Cost Dainty Earle Cora Much to Obey “Coiffurology”—She Just Changed Her First Nsme to “Earliy” Which Evoryono Waa Calling Her Anyhow Bocauso She's Cute f Carroll extravaganzas —with dyed red hair For four long years pretty Hazel danced in choruses along Broadway Then she heard of “Coiffurology” and realized that she ought to be a brunette Hazel let her hair return to its natural color which was the hue demanded by the new magic— end in no time at all she obtained a spot in the Hollywood Restaurant as a specialty dancer! Now —"coiffurologized” — she’s receiving lots of applause— and salary — for her nightly stepping! Hazel explains she decided to change to e brunette efter heering the effect “Coiffurology” had had upon the career of Nan Blackstone It seems the famous "blues” singer extra-ordine- (kwikH till ry dark-tress- 1 new-mystic- gray-headed- Kim tmwm tndlMtc taa I |