Show A V V v THE SALT LAKE TRIBUNE SUNDAY MORNING JUNE u 9 1935 7? ft Ml “ i eyc-ipitne- COVER 1 v i as NOTEi What yen read here ii net an advertisement in the ’ enthunasm erdtntry unit For it dot! net present a manufacturer hn evidence twn preduct It dealt with unbtated f$r gathered kj a great detective — and let down by a man trained t$ get and report the newt Like the mtreduetien ef the fameut “G-3- " — which dealt with the rectrdt ef thu tire en the Ceedyear teit fieeti — thu advertiiement teeki te pretent plain it Handing fact! shelving hew thii “G-i- ” up at the handi ef the public and left yen judge the tigntfcanct Of then facti fer yeune If ) quicker starts and stops of the bler more powerful new cars (EDITORIAL k ' r - By James —and more I - n jef - - Over and over Faaret’t reports PROVED non-ski- 1 w of sheer dogged detective work it’s a Life histories of hundreds of tires amassed by patient days and nights of digging— a fragment here a fragment there Sometimes quizzing a gas station attendant— or listening stand Peering at in on conversations at a license numbers— down questionspeedometers— running ing car owners and their friends— finding out how people drive where they drive how much gasoline they use in a week what kind of roads they cover how fast they wear out brakes Bar-B-Q- ue You would think to watch Inspector Joseph A Faurot building up this pyramid of evidence that life or death depended on his efforts that’s true For be was sent out to investigate the safety record of tire treads —Goodyears and others But that’s getting somewhat ahead of the story Then they put that tread on a tire — scores of tires in fact— and put them out on the test fleet for the toughest kind of third degree Straight around the clock they gave them the works Speed up to 50 Wham! Bring them to a dead stop Up to 50 again — and another screech of brakes Drivers worked in shifts but there was no rest for those tires tread rii'4 a non-eki- - U rf fv’®7nVj s A - rmm “Summary— Hen j -- f ‘ up vjsv 4 - v "?LA eempuHeea with etktr tiret aedebeerrm will deliver 100 laager Driver lu tkerge ef teb teeturt lu lb It liXSV' stoutly between lie fertile ml III bet charge ef electrical maintenance Mileage 47 Hi Treed pattern entirely gene— but “G J" bept its grip upprerimutely S0 longer than farmer So Goodyear wanted to know exactly how well this "G-3- ” was living up to its sensational test-flerecord under the varying usage it gets in the hands of different drivers— and took the bold step of hiring Joseph Let’s start at the beginning Do you remember the first time you heard of the tread j now famous Goodyear “G-3- ” er et A Faurot All-Weath- er to find out would take hours to give you all the evidence Few front page mobster esses ever went to trial with a more voluminous record It was gathered all 1 TO—y-- — -- the way- from Gotham to the Golden Gate — from taxi drivers trpek farmers "Ti f X v i I t Jjr fragment there 7 Inspector Feared and reporter Ceuuea Uae up uf tbeeb euipectt‘uleeg the uurb tu Sente Fe doctors salesmen housewives — in a anow storm in Chicago and s dust storm in the southwest H So let’s open Faurot’s fat notebook put our finger on a typical record and tee what it says: j “Tlra Na 01S3S447K II ' Weather ea left — Goodyear front wheel Detroit All-- J "G-3- " taxicab “Three ether makes ef Urn ea this vehicle ai fellows t brand bought two mouths “Right frant— tread nearly wera down 1$ fabric (Sea tsmmsats ea daily mileage) wstl-buew- u But there is one factor m tire performance that only time can measure— and that is test of actual average everyday service on owners’ cars You’may not know it but the way you drive has a tre- mendous bearing on the mileage you get from tires Some engineers figure that a tire may deliver anywhere from 4000 to 40000 miles depending upon the treatment it gets f The man who spins his wheels on a fast and stomps his brakes on every stop burns up rubber as well as gasoline Intakes 500 horsepower in your brakes to give safe controlover an 80 honepowerengineV get-aw- ay aft “Ltft rear — Canadian “Right rear — an brand bought 4 months ago American brand bought 4 Badly Mr montha age Also badly warn “Daily milaaga— this teb la in service 24 heart a dey—ee city street e— oho en ecemsieuel trips into Canada— freenenlly teeert 200 mike per day (Compere average mileage ef "G-J- ” — at time ef teeminelkm tbis'lirt themed very link evidence vf wear te obvious mntrest to ether Hrtt Greaves between d blocks were deep end sharply defined grip was nnim paired by ttrtUt “Can4itlon af “0-3-“ non-ski- “Milaaga— “G-J- ” had traveled 34244 miltt in I mouth average daily mileage 137 “Rapart an Srivara— ell tea “ALBUQUERQUE N M Mileage 27000 lu year Tractor and reel machinery salesman travels Celersde Aristas fife Marks- - Tread shame eigne of wear bat farmer tire mart nut id 12000 miles “ 2lm “OAKLAND CALIF Set sf "G-3- “ mileage 14121 Right rear evsra by peer brohe adjustment— ether three have keif ef d treed remetuiug Lest set ef tires— another make — mere out at 3000“ aea-sbi- There in thumbnail you have a few from the hundreds of typical cases painstakingly investigated by a great detective — whose relentless search is told in the vivid words of a reporter who went along ’ i And hack ot these tacts you can jead the stirring evidence of nation-wid- e satisfaction with the way this MG3” performs— how it lives up to and often exceeds its records of 43 £ longer non-ki- d mileage All-Weat- test-fle- et t fuisxing ter ewnsrt end their frkndt Where yon come in “ “G-J- n district manager life Inmileage surance cempany Drives 2000 mllet per men tk msstly gravel reads Tread ekemt evidence sf wear 'bat farmer tires never Mated ever 1S00O miles “ It -v Arte ve earns wkssL “TOPEKA KANSAS How evidence piled up sen- The problem on all tires then— even on Goodyears —was fast tread wear due to the higher speeds and Want more? Look at these Let’s look for a few from other sections of the country— hitting the high spots for the sake of brevity These are typical: “MOUNT Hour N C Driver this ear trovebtmw V iHf $ hunter new Chief of Department vf lieuti-fcat- ka Joseph A taunt veteran mem inside aaJ m Commercial Crime Commission inspected "G-3- " “ i 'All-Weath- -- 'G-S- mileage ‘ iT ' ef treads eu-ek- f - One important fact mote you ought to know The under- lying reason this tire has been so successful is the founds- e tion of cords on which it is built You’ve heard the name of those cords— Sufiertwist — the surest 'safeguard against blowouts which can be built into every ply super-resilie- nt super-durabl- j No wonder this tire is outselling any other tire in the world I It is ready for you now— at no Increase In trice— no farther sway than the nearest Goodyear Service Station Dealer f e men driving this tub art netdlcst theuees — but make fregunt and heety use expert in trefic—taha ebnbte' - " -’" Tub Goodyear Tire — Companr y Lnc — Akron Rubber Ohio ' & -- I ! i & IV ' non-ski- non-ski- a fragment hers i — bocauea a the tlout even wear d blocks f cloeer-neete- d nd wtdar riding riba — bocauea of more rubber in the tread— an average of two paemde more per tire AND QUICKER STOPPING SAFETY became at thu greater road grip of more d blocks in the cent or of that famous treadl : to 12 montha ago ' mileage! T d t And in a sense It was in the late spring of 1934 — and what a sational story broke at that time 43i non-ski- — bocauea mf thu broader road contact ofjp flatter wider " er tf tread ” longer 1 You know the results That "G-3- " stood up and kept on standing up Under that grueling punishment it delivered 43 longer d mileage than its famous predecessor— and kept its grip twice as long as tires tested against it A3 --Weather delivers more than "G-3- SS2D first-han- Flash-bac- k v vv -- nim- grindstones — till they found one that could “take it” as no tread ever took it before That tread bore the laboratory symbol “G3M magnificent story Files of d evidence gathered from more than half the states in the Union 7 & r Engineers in the laboratories ground down tread after tread with granite " CANNOH fV '5 t 5'--- a 7') r 1 vV Former Aca Reporter New York Journal Just as a piece dy- j ’ People wanted longer wearing tires d safety too— and Goodyear undertook to find the answer er r - V’tv told by an ace reporter who shadowed him - - 'WA brought fingerprinting and the Bertillon system to America combed the haunts of motorists for mileage clues - — ss i — m ’ story of the strangest assignment a famous detective ever covered — why the man who 77ie in s zJ i Ul I 3 B MORE PEOPLE RIDE ON GOODYEAR TIRES THAN ON ANY-- OTHER KIND r: |