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Show wmww i w ifeys Air Wants to by Bill Paul Officials of Key Airlines have disclosed their intention to drop a scheduled daily route they fly between Salt Lake City, Elko, and Reno, Nevada. Key is a third level commuter airline based at the Salt Lake International Airport. In a letter to the Nevada Public Service Commission last week, the company asked to drop the service effective December 1, 1976. The letter cited economic reasons for the request. Key Airlines Vice President Brent Wiseman said today, "We project a loss of $40,000 on that route during the next twelve months." While declining to reveal the $2 Million Banana Campaign Raises Hughes Name Recognition The nickname dubbed Hughes Airwests yellow jets by air travelers is the basis for the most extensive advertising campaign in the airlines six year history. The $2 million Top Banana in the West, campaign was launched in June by Foote, Cone and Belding Advertising Agency in Los Angeles, near the Hughes headquarters in San Mateo, California. Since the beginning of the ad campaign, corporate officials say the increase in regional passengers aboard Air West flights is evident. Russell V. Stephenson, vice president in charge of marketing for Air West, calls the Top Banana campaign sophisticated humor" and thinks natural association with the easily identifiable yellow color will help to sell the airline through customer familiarization. airline before and after the campaign. When asked What airline advertisements do you remember most specifically during the past weeks," 86 percent of the respondents polled in Salt Lake City specifically mentioned the Top Banana campaign. Before the campaign only about 10 percent were familiar with Air Wests advertising efforts. In Seattle, 67 percent recalled the Hughes' advertisement four weeks into the campaign and 73 percent recalled the ad in Los Angeles. People in both Seattle and Los Angeles showed vast improvements in familiarity with the airline. When asked to name one specific airline that served their airport, respondents in all three cities recalled Hughes Air West more than any other airline four weeks after the campaign began. Residents of all three cities w'ere asked why they preferred to fly Air West. Salt Lake City patrons, even though many had never flown Air West, predominantly listed friendliness while people in each of the three cities said they would like to fly Air West simply because they would like to try it after hearing or seeing the colorful advertisments. Larry Litchfield, public relations director of the airline, said the predominantly print and billboard campaign is scheduled to run for about another six months. In Salt Lake City, Neil Spendlovc, Air West's regional sales manager, said that airline passengers are much more familiar with the airline since the outset of the yellow" campaign than they were before hearing or seeing any of the ads. Potential Air West passengers were polled by the Los Angeles ad agency in each of three cities, Salt Lake, Los Angeles and Seattle, to determine their familiarity with the Teachers Salaries Gain 8.3 in 1976 Classroom teachers with a bachelors degree in Utah received salary schedule increases averaging $823, or 8.3 this year, according to an analysis just completed by Utah Foundation. Among the forty Utah school districts, the average increases in Park ranged from 6.5 City and South Summit in School Districts to 11.2 the Beaver School District. In addition to these general salary boosts, most teachers who are not at the top of the salary scale also receive an annual experience increment averaging $413 per year. Thus, the total average increase for teachers who have not reached the top step on the salary schedule amounted to $1,236, or City-Elko-Re- n economic Buondlqp 12.5, . companys anticipated 1976 earnings, Wiseman acknowledged the losses stemming from the Salt Lake route "dont have a large bearing on this years financial picture. Key Airlines uses an all weather, eight passenger, twin engine Piper Navaho on Should the the route. Nevada Public Service Commission grant the request. Key will be left with only two regularly scheduled commuter routes. Much of the companys business comes from its charter service which Wiseman describes as See KEY, page 3b this year. The Foundation report points out that the average beginning salary paid to a teacher with a bachelors degree in Utah this year is $8,613, with a maximum of reached after $13,043 slightly less than eleven years of service. Additional amounts are provided for teachers with added adade-mi- c training. For example, the average maximum salary for a classroom teacher in Utah with a masters degree more is $14,688, or 70.5 than what is paid to a beginning teacher with only a bachelors degree. These annual salary amounts are for approximately 180 to 185 teaching days or nine months See TEACHERS, page 6b . by Mary McMillan Gaber Review Staff Writer The gap between the years may be narrowing. But, on the whole, more d ads are running in the Salt Lake daily newspapers this year than ran last the month of October, 1976, a figure 11.7 percent higher than the 16,750 figure for October, 1975. Building Ads in Salt Lake Dailies Jan Oct Help-Wante- d help-w'ante- Boom? (000) year. total of nearly 28 percent more ads have run so far this year than in 1975. By this October, the papers had run 173.832 ads. By Octo- Despite A ber, 1975, only 136,296 ads had been placed. According to figures compiled by the Newspaper Agency Corporation. 18,717 d ads ran during help-wante- no lower tempera- tures and threatening snow, Utah construction remains at a high level. By all indications, prosperity is imminent. In this issue, the Utah Enterprise Review takes a is l i i i. .. 1975 T ST v- t, V look at construction - plans, fci 3 52 (Hgiircv rompilrd hi IP planned, and planning. ? MAC) : Sec ROUNDUP, page 2b irnmmmmmmMmmmm |