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Show The National Enterprise, April 28, 1976 Page 5b Zoning Commission Buckles to Sign Industry Requests The electric sign . industry has received a couple conces- sions from the planning and zoning department. Regula- the signs projection, the method of changing names on existing signs, and the restrictions on signs in the C-- 4 zone. tions regarding the height of Most merchants are not able flat and projecting signs and to identify themselves adeclearance space between the quately in this zone, Brimley sign and the ground have been stated. changed as a representative for Intermountain Electric Brimley expressed further Sign Association requested. dissatisfaction with the sign regulations on Main Street According to Kirk Brimley, due to recent beautification efforts. No downtown Main spokesman for the Associamore tion, many requests Street signs are allowed to were made by him than were project over the street. Have granted, but he was pleased you been on Main Street at with the changes the commisnight recently? sion did make in the zoning asked. Its dead. WeBrimley used to ordinance. The new ordinance now states that signs may not exceed the height of the wall on which it is installed. This change clarifies the position for merchants whose buildings are more than one height. love to watch the lights and colors. Theyre not there anymore, he said. The purpose of a sign is to identify the merchant and draw in customers, Brimley continued. In order to draw traffic off the street, you need to attract people from. a distance. You need a large sign. The ordinance is too restrictive, because it doesnt allow that, he concluded. Brimley said the Associ- ations legislative lobbying efforts will next be directed at Salt Lake County. Option Market News by Warren V. Ketehnm. Pit. I). ZViiKi, lAuifiUvinrich fc (ireer Two weeks ago, I mentioned the time was near when some Another part of the new shorts or bear spreads may prove profitable. That time is upon ordinance changes the rules us now. I would, however, attach one condition to the governing clearance space recommendations, namely, if the Dow Jones Industrial following Average between the sign and the 1015 cover jshorts and close out bear spreads. rises above ground, allowing for the modThe following stocks are overpriced and should sag em low and medium profile considerably when the market corrects: Coca-ColDigital sign. These are signs placed in Hewlett-PackarWalt Disney, Haliburton, a yard area on or near the Equipment,National Motorola, Semiconductor, Schlumbuger, Sears, Texas ground. The previous ordin- Instrument and Weyerhaeuser. ance stated that all signs had Rather than short these stocks, it is much safer to establish a to provide a minimum clearin bear spread these securities. The profit potential is almost as ance of ten feet between the great as a straight short, however, the risks are considerably ground and .any sign that less. Examples of a bear spread are the following: Coca-Colprojects into yard space. and sell the May 80s at 8; buy the May 90s at Haliburton: Buy the July 170s at 3 and sell the July 150's at 13, The new ordinance took etc. effect April 23, 1976. When you want to establish a spread, have your broker enter the order with the spread stated as a limit. In this way either you Brimley said the Associ- will get the spread you want or not at all, and will not get d as you might if you were to put on one leg at a ations main disagreements with the commission centered time. Also the commissions are less if you execute the spread on the method for determining as one order. Our Integrated Accounting System makes data processing work.. .at last. An Integrated Accounting System-t- he breakbusiness and that have been waiting through industry for. All your business information can now be put into one package. All this information is available at the touch of a keyboard. A typewriter-lik- e terminal connected to our complete computer center is all the equipment required in your facility. Operated by your personnel (they can learn the basic procedure in less than a day), greater accuracy of data entry is assured, with minimum handling of the source document. Inventory control, general ledger, financial reporting, accounts payable, payroll, invoicing, work in process.. .all in one program. See the difference it makes. See BMA BMA a, d, DATA PROCESSING, INC. 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