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Show The Enterprise Review, April 28, 1976 Page 4b Area Ideal for Office Location The Salt Lake metropolitan area is able to satisfy all the locational requirements for establishing headquarters of administrative office facili- ties. Such are the conclusions of a summary of a feasibility study conducted by the University of Utah Bureau of Business and Economic 20-pa- ge Research. The summary, UTAH! an Analytical Study of Utah as a Location entitled, for Headquarters and Administrative Office Facilities, has just been published by the Utah Industrial Development Division. Included within the scope of the study are such headquarters operations as central accounting and electronic data processing centers, regional sales and marketing offices, private, and public trade or service association offices, national or regional insurance offices and other administrative offices. Critical Locational Factors Statistical tables compiled by Federal and State governments, utilities, airlines and other information systems find that metropolitan Salt Lake is superior or competitive with 15 other study cities. Analysis was based on seven critical location factors: Reasonable taxes and 1. An adequate supply of favorable public opinion. labor trained in clerical and For the major taxes affectat skills business and available ing business corporate franlow wage rates. chise tax, sales and use tax, Business and living Climate payroll taxes and property taxes, Utahs tax rates rank 2. A concentration of busi- well below the average of the ness support services, such as study cities. 4. Relatively low living legal services, research and development labs, consultants costs, with costs of residential accountants, savings and loan land and housing being reainstitutions and insurance sonable. The combination of 5. agencies. n Salt Lake County generally weather, a culturhas more business support ally rich community environservices per 100,000 popula- ment, and varied recreational tion than do comparable areas opportunities that provide a in the nation. high quality of life. 3. four-seaso- Intermountain Exchange Listed on National Register The Intermountain Stock Exchange has been nominated to the National Register of Historic Places by the Governors Historic and Cultural Sites Review Committee. The building, designed by Chicago architect John C. Craig, was one part of Samuel Newhouses dream to create a significant financial center in the southern end of downtown Salt Lake City in the early 1900's. Craig also designed the Eagle Gate apartments andthe Herald Building COMMERCIAL & INDUSTRIAL HEATING AIR CONDITIONING SERVICE Were one of the largest and most successful heating and air conditioning service contractors in the state. And small wonder. Our fleet of 26 trucks, manned by the most qualified and highest paid servicemen in the state, guarantees it. radio-dispatch- ed . We service any size building, 24 hours a day Maintenence service contracts available for fixed dollar expenses d trucks 26 radio-dispatche- aAA heating AND AIR CONDITIONING CO. 484-885- 4 487-628- 7 When you need us, well be there. o oG n. (pre- sently housing Lamb's Grill). The Intermountain Stock Exchange is one of the three registered exchanges west of the Mississippi, and is associated with the mining and railroad industries that forged the West. During the uranium boom of 1954 more stocks were traded on the Intermountain Stock Exchange than were traded on its New York counterpart. Ball Speaks FredS. Ball is the Executive Vice President Salt Lake Area Chamber of Commerce Does advertising increase prices or restrain them, and why cant the1 consumers agree with one another on the point? We hear a great deal about advertising, and just recently the State of Utah considered an embargo on all advertising for public utility companies. Various consumer groups are pushing hard to stop legitimate businesses dent of the Chamber of Commerce of the United States recently spoke but firmly regarding the freedom of trade and the freedom of markets and the freedom of advertising products and services. He cited two criticisms of advertising which seemed to be much more sophisticated consumers are than the innocent sheep line of rea- from advertising their product soning. or their service. The first is that advertising While many consumers and creates barriers to the entry of consumer groups are scream- new firms at least in industries where heavy consumer advering for the demise of advertisare the ing by certain business tising campaigns entities, other rabid environ- norm. A new challenger, so mentalists such as Ralph the argument goes, cannot Nadar are proposing more raise the millions of dollars advertising. Nader recently necessary to compete with the said, Id move decisively on ad budgets of the established getting rid of State regulations giants. those that prohibit pharmacies But even if this were true, from advertising prescription ana for and tnose the evidence on the point example prices that prohibit opticians from is not clear cut, why should advertising eye glass prices. advertising costs be any morq Barriers of that kind are put of a barrier to entry than 'any up by businesses that want to other kind of capital outlay? protect themselves from com- The high cost of equipment could be called a barrier to petition. entry in the steel industry:the cost of exploration a Well it appears Ralph Nader high barrier to entry in the oil and the Federal Trade Cometc. mission and various consu- industry, mers and economists believe The second sophisticated advertising can promote com- argument against advertising petition and hold down prices. is that non price advertising creates brand loyalty which a What a dilema. Whats distracts consumers from adverDoes to think? person choosing the lowest cost proresor increase duct and thereby reduces prices tising train them? Why cant con- price competition. sumers In rebuttal to this theory it agree, with one another on the point? can be argued (and is by economist Phillip J. Nelson of the State University of New Advertising historically has been an integral part of the York) that even non price free enterprise system. advertising informs consumers of possible substitutes for Advertising does create a need or want and stimu- their customary choices therelates the economy and pro- by increasing competition. vides the good life for many Also, a company that pays a lot for advertising is going to Americans. invest the money in promoting its winners, not its loosers. But what substance is there Therefore, the best buy may to the argument that advertis- well be the most heavily ing makes us want things advertised product. we dont really need? Ive Richard Lesher summarized always thought that people his comments by saying, who subscribe to this view What side am I on? I believe must have a very in and maximum uous opinion of the mental freecompetition choices in the marketabilities of their fellow human place and I believe advertising beings. promotes both. That doesnt mean, however, that I havent I dont think advertising had an occasional urge to put creates new cravings in us, at. my foot through the TV screen least not in any basic way. It when an especially tasteless or' can and does play on existing obnoxious commercial comes needs and emotions but then on. so does entertainment or art or The Utah consumer groups music. In this sense, advertis- are raising their voices against ing can make us aware of a advertising and the advertisgreater variety of ways to ing of services of major Utah satisfy our different tastes. corporations. Again, we are Advertising can also enlarge faced with government interthe market for a product which ference in the free market permits large production place and eventual stifling of which brings dowm unit costs. the very system that made this Richard L. Lesher, Presi country great. |