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Show THE CITIZEN 6 I O 4 OELF preservation is the first law of nature this much-use- d saying is a proven rule, is recognized as the strongest force of natural law that man has inherited down through the ages of all humanity. But man has arrived at a place V in civilization today, having advanced in logic, courage and right principles, to where he should be sense of governed by a two-fopreservation; foremost and paramount of his protective instincts should be a greater regard for the preservation of his loved ones, providing for their security in life against any exigency ; lastly, he should consider self only to the extent of fulfilling duty, the desire to further his usefulness by serving to the ultimate, the work and interests he has chosen. Toward actuating these purposes and toward helping every man accomplish these ideals in a broader sense than he could possibly attain by working out the problems of his estate and obligations as an individual, the life insurance companies have builded a great service. Since early in the seventeenth century when the first life insurance company, the Amicable Society of England, was organized to do business in insuring lives and authorized by royal charter, the companies following have weathered the of many wars and epidemics. In so doing they were gaining greater strength, determining more beneficial and practical plans of operation even as the service life insurance game was strengthening many Mr. E. T. Ralphs, general manager of Beneficial, who has been assoindividuals in their struggles and strife. For instance, the World War ciated with his company practically since its beginning. Mr. Ralphs has a brought to the minds of the people splendid background of practical experience in the Insurance field and an the imparitiveness of insurance pro- intimate knowledge of his companys business policies. tection, even while it taxed the life insurance to the nth degree. the other hand: bringing relief from ord and one that comes only as an companies financial stress into the homes of award to sound business THE lifewereinsurance policies. firmly grounded on policy holders. The company has honorable business principles, plac- paid out thousands, of dollars an- nPHE Beneficial has proudly climb-e- d the ladder of success year ing their funds in constructive buildnually in claims to widows and faming enterprises and thus helping ilies left to be sheltered under its by year to its present enviable posisubstantially on every hand are now protection by right think- tion as the leading Life Insurance .the ones, who are broadening .out, ing men and women of the West Company of the Intermountain ReThe. Beneficial Life .Insurance gion, maintaining a personnel of profering greater benefits and their willingness to share in the earning;? Company had its beginning in a over 200 men and women. With only made from achievement. a very few exceptions the officers small one room office in the Deserand directors of the Company are On the first of June of this year et News Bpilding in 1905 and orthe Beneficial Life Insurance Comcapipractically the same as the orignal ganized with a pany of Salt Lake City will cele- ta stock of $100,000. During its group of organizers. From the conservative start this brate its silver anniversary, marking approximately short span of busitwenty five years of constructive ness life, the company has increased company has developed steadily and service in financing home building, that amount $250,000 and the .liast: healthily into a nationally recogIn- statement shows a surplus of nearly nized Insurance organization em- farm loans and industries in the . ' termountain territory, and again on $660,000 truly an outstanding rec .( Continued on page-15- ) ld . xvicis-situd- es , , far-seein- g, . . . N non-promoti- on . . f t k , S . |