OCR Text |
Show Published Every Saturday BY GOODWINS WEEKLY PUBLISHING CO., INC. A. W. RAYBOULD, Buslnesa Manager SUBSCRIPTION PRICE: Deluding postage In the United States, Canada and Mexico, $2.50 per year, for six months. Subscriptions to all foreign countries, within the Postal $4.50 per year. Single coplea, 10 cents. Payments should be made by Check, Money Order or Registered Letter, pay-bto The Citizen. Address all communications to The Citizen. Entered as second-clas- s matter, June 21, 1919, at the Postoffice at Salt Lake City, Utah, under the Act of March S, 1879. Salt Lake City, Utah. SIMMS Nets Bldg. Phone Wasatch 5409 it A D VER TISE UTA H Lake City has gone into the open market against the other ing, fast growing centers of population of the mighty west, to n recognition. She is forced to do this in the face of the Salt strong-ompetitio- ever waged in the history of community advertising. Salt Lake City has assumed this advertising burden for the benefit entire state and not, especially, for herself alone, rhe fact that there is dawning a new industrial day for Utah is great incentive for advertising the advantages of the common-tat this time.; but it is not the only consideration for the pro- I spending of $50,000 which has been undertaken by the Com-iclub and the chamber of commerce of this city. Hie advisability of community advertising has been proven in rways and in many important cities. The success attained by Lake in its first drive, show's that $7,500 was paid out for news-- r advertising, which brought 3,600 responses. All the larger cities Pacific coast have profited greatly from this form of commun-dvertisin- g and Los Angeles, is perhaps, the most magnificent nost gigantic example of this mode of publicity on the face of le h, al e lobe today. Salt Lake proposes to spend $1 in community advertising interest of Utah, coast cities, and especially Los Angeles, have out thousands and are still conducting comprehensive commun-dvertisin- g campaigns. This leads to the inevitable conclusion the success which must follow the judicious spending of the nt advertising budget, is but a precursor of more and greater aigns to follow in the years to come. It is to be presumed that, kike, having set her face in the direction of prosperity and ex-will not consider partial success as satisfactory, nor will ftse to make known to the world the great advantages of a :nce in Utah, or within her own precincts, until such time as Fowth and standing among the humming western hives of in- iVhere e placed her in a position to attract the desired attention further effort of her own. And that day is most distant, dstory of the growth and expansion of Los Angeles is a history Winuous advertising and sane publicity which has served to fame of this marvelous industrial and residential city, to IBr corners of the universe. have cannot stand still. By their very nature they must ato. People either settle down to a contended, humdrum exist- the city or town of their choice, or move on to find their long Eldorado. Salt Lake has expanded rapidly during the past ears without much effort on her part to attract permanent resi-Th- e last two years she has, practically, stood still, a fact which e charged largely to the serious economic conditions which ted the nation as the result of the world war. e war period of deflation is now over. Its passing is indi-l- n the tremendously important announcements that two giant belting plants will soon come to Utah to smelt her limitless Opulations II GO! stores of iron ore into pig iron. Back of this iron smelting industry lies dormant the possibilities of vast steel plants, monster rolling mills and all those other great institutions that have grown up around and in jutaxposition to the place where iron ore is mined and smelted. Salt Lake and Utah are about to throw off their swaddling clothes. For too long they have been held in the grip of forces content to witness partial development of their agricultural and residential po- -. tentialities. Now has been ushered in a new era an era in which the pulse of the greatest mineralized state in the nation will throb in unison to the activities of giant capital and giant organizations bent upon placing Utah in the van of those western communities that have, heretofore, excelled her in industrial achievement. It all means new population, by the thousands ; it means new capital by the millions; it means prosperity unbounded and wealth untold. Salt Lake must do its part to help make this new era of growth and prosperity permanent. She must take advantage of the tide that has set in in her direction. She must invite the better classes of American citizens to come to her and help with their money and their brawn to build here a greater and a more mamgnificent city. For this reason The Citizen holds that all true citizens of Salt Lake will give unstintingly give until it hurts to assist the noble efforts now being put forth by the Commercial Club and the Chamber of Commerce, to place Salt Lake and Utah on the map. Spend fifty thousand and reap a million. Spend a million and reap a trillion. Lets go! . FACTS THAT SHOULD BE CONSIDERED. n, i LETS No state in the west.is more directly interested and concerned' than Utah in the divorce proceeding as between the Southern Pacific system and the Central Pacific lines, now finally affirmed by the Supreme Court of the United States. That august body, on October 9th, 1922, formally denied the petition of the Southern Pacific, for a rehearing of the case which was decided May 29th, 1922, on appeal from the U. S. District Court of Utah, at which time the higher court reversed the decision of the Utah court and commanded that the Southern Pacific relinquish control of the Central Pacific, such control being held to be violative of the letter and intent of the Sherman anti-trulaw on the ground that the two lines are competitive. Recently, a special committee of the Salt Lake Commercial Club declared itself as approving the claims of the Southern Pacific to st continued Central Pacific operation and control. It is only charitable to assume that the committee in taking this extraordinary attitude was seemingly influenced in the Southern Pacifics favor by the quite recent action of that company in lowering freight rates from Utah points to the Pacific coast, and by its tardy acceptance of the fact that Salt Lake City is entitled to consideration as an important center of attraction for tourists a recognition made evident in the com- - |