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Show ..THE CITIZEN 6 THE CHINESE WAY as a substitute might experiment with other the Chinese economic boycott HAVING adopted the western nations Will bring added enjoyment to you ana the dear ones you remember, if you purchase Attractive and Serviceable Gifts . ' I in our - up-to-da- te ; HARDWARE DEPARTW1ENT STORE Chinese methods. Just now China is using its boycott against Japan in an effort to lift the yoke of Nippon from the province of Shantung, a yoke imposed by and with the aid and consent of those free nations of the world to which our President points with pride. Soon .after the Chinese boycott began two. students of the Pekin . . university committed suicide by drowning. , They left letters urging the people to persist in the fight for freedom. A little later several members of a delegation which appeared before the authorities at Pekin to protest against the Shantung infamy began disemboweling themselves methodically in full view of the officials. How pallid western methods of advertising appear when compared with Chinese publicity, for are not these suicides of protest a. method of advertising? The Chinese, instead of using red ink, use his life's blood. Sometimes when a Chinese is grossly insulted he kills himself on the doorstep of the insulter. Not so long ago, in this west of ours, a gentleman who felt himself insulted would insist on making a sieve The result was lifelong reout of the insulter with a morse for the avenger and not a single subsequent pang for the in- suiter. How much more sensible the Chinese way ! Not a single subsequent pang for the avenger and lifelong regrets for the insulter. We recommend Chinese ways to the serious consideration of those who wish to attract widespread notice for some cause they are advocating. Printer's ink and a printing press are all. very well in their way for the ordinary advertising, but if one wants to educate the whole world in a doctrine the Chinese sensationalism is much to be preferred that is to say, purely from the advertising point of view. Take the case of a millionaire automobile manufacturer for example. He wants to teach pacifism and abolish war. He sets about it in a most unimaginative way by employing a publicity agent to write owlish things which the manufacturer himself does not understand. If the captain of industry were a'Chinese he would take his propaganda leaflets to the top of a skyscraper, scatter them 'among the crowds and then leap to the pavement. This dive to death would be such a sensation that everyone would want to talk about the causes and read the leaflets. Or suppose that some agitated editor should call the manufacturer an anarchist. Straightway the manufacturer, in his usual dry, prosaic way, would sue the newspaper for libel, demanding, perhaps, a million dollars. Old stuff. Instead, he should enter the editorial sanctum with a drawn revolver and while the editor is slumping heavily from his arm chair to the cyclone cellar under the flat-to- p desk, blow out his own brains. After a long editorial experience we recommend this method unreservedly. six-shoot- Where Quality Counts clanlwareCo. llllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll With Jack Frost getting bolder each day, why shouldnt our COAL 1 ' I ' I be KING? IS 5 er. PALMERS PROGRAM anyone doubts that Attorney General A. Mitchell Palmer is Jill pleasantly planning to reduce the high cost of living he has but to read that official's Chicago speech. A careful perusal will show that, after months of preparation, he is able to map out a program. Perchance when the morning stars no longer sing together and when the sun has become a frozen globule anent the milky way the leisurely A. Mitchell Palmer will be artistically dotting the last i and crossing the ultimate t of his program. Many eager Americans, as long as four or five months ago, fancied that the attorney general had begun to lower the high cost of living. It was the natural error of the average American who believes in doing things quickly, but our patient attorney general rf M- izes that the earth was not made in a day and that all of us should rather emulate the example of geologic formations than the speed of the aviator or the whirling stars. The attorney general, so to speak, has arrived only at the pliocene period of programing. The administration is having hard luck. Nothing comes out right. IF i , Western Fuel Company C. H. FISCHER, Manager Phones: Wai. 2667-266- 8 269 1 I South Main St. Fiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinn |