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Show January 1, 1976 THE UINTAH BASIN STANDARD A CswsMetiea ef Its Itessvsft (teasers' MMUVEITANDDUCHESNI-P.O.MXIII.IOOSEVE- Sseecnriea Ritatt Om Veer, $4.00 wkA Uintah lesbi cere' IT Paid In Advises Tee Ysers, $10.00 EDITOR AND PUBLISHER CLAMN D. ASHBY NEDENE WAROLE ASSISTANT EDITOR AMY WEGNER ASSISTANT EDITOR JOANCROZIER BOOKKEEPING RUTH ANN GREEN , . . KEVIN ASHBY LIN CIRCULATION iiSfli ( THEY HAP A BUSY YEAR W The Chamber ADVERTISING STAFFORD . . . RECEPTIONIST Maid CORRESPONDENTS Roosevelt Area Altomont Area . Arcadia Ballard Bluebell . . Myton Neola Ceilo Rkhens JoAnn Bastion Glenda Brown ft Vera Dudley Connie Lee Lor no McKee Lorraine Broodheod . .. Randlett. Tabiona Tridell . GardaSeeley Tracy Roberts Mansfield Lapoint Nolo Nelson Montwel .Gladys Ross .Connie Holgate Ida Horrocks Telintha Rosmussen .. Utahn . . By Paula O. Bell A new year is fast approaching. . .1978 will bring with it many celebrations of the with birthday of our country. It will bring it many accomplishments. And, it will bring with it many disappointments,all failures and successes. I suppose we will experience most of these to some extent The important thing is that we bad. grow from our experiences, good or The Chamber of Commerce is preparon the ing for its Annual Dinner meeting UTILITIES MUST COMMUNICATE WITH THEIR CONSUMERS Critics of the advertising of utility companies seldom encounter informed contradiction because those most qualified to refute their charges are biased . . and know they are. The media (press, radio and TV) all have a vested interest in advertising expenditures. So do ad advertisers the agencies-an- d utility themselves-includi- ng companies. But there is a principle involved that deserves airing--a corporation's right and obligation to communicate. And, there is a direct answer ' to the direct question "why do advertise?" utilities electric Answer: Because it doesn't cost the utility and its customers money -- it saves them money." This direct answer usually evokes disbelief and derision from critics, because the proof of the statement requires an understanding of a utility's communications obligations and costs, not usually readily available to critics of advertising. A truly objective evaluation of the matter requires more than an opinion or acceptance or rejection of a given advertisement. As an example, assume that the electric utility learns something about appliance efficiency that could help its customers conserve energy. Should that information be communicated to its customers in the most effective ways, which includes advertising, until it is reasonable to assume that most people know about it? The Fedeal Energy Administration says such information should be communica-tednsn- d says that electric utilities should do it. Furthermore, most utility customers would answer fact, "yes" to that question-i- n public opinion surveys indicate that s of electric customers in this area want their electric supplier to provide information via advertising that would benefit or inform them about their electric service. A more vocal minority, about 8 are not interested in anything but the discontinuance of all advertising by utilities, regardless of the consequences. That vocal minority, is in effect, and undoubtedly unintentionally, arguing for an increase in a utility's costs and a further raise in rates! How? by insisting that the utility use a more costly means of communication than advertising! If advertising were not available to a utility, it would have to communicate and answer questions via letter, telephone or A recent national survey reveals that one normal business letter costs $3.79 to write. A letter to all customers of UP&L Co., costs $35,000 for postage after January 1st. The media (newspapers, radio and TV stations) will do the same job, via advertising, for a tenth of less than $4,000. A prime-tim- e commercial message on TV costs about $500 on radio about $7. And newspaper ads of the size UP&L runs cost about $500 in Salt two-third- person-to-perso- alone-S45,0- n. 00 that-proba- bly 60-seco- ... Lake City, and less in weekly newspapers. Advertising is a corporato tion's way cheapest communicate. Keep in mind that a utility does not have the option of not communicating at all. If customers ask questions, the utility is obligated to answer, and if enough customers are asking the same question, it is a clear signal to the utility to uae mass communication. Federal authorities are urging utilities to increase their communications concerning a energy-savinappliances and practices. When new environmental regulations require pollution control equipment costing a utility's customers $190 million over a period, it is logical to assume that there's an obligation to inform customers. If a new, more convenient n is set up in a community, no one will know about it unless the utility advertises it. Customers have a right to know what a utility is doing to prevent blackouts and assure a reliable supply of electricity, and utilities inform them via advertising. Events of this nature do not qualify as "news". Sales promotional "competitive" advertising by electric utilities ceased two years ago. It is no longer an issue, although some advertising critics are straining to keep it alive for reasons of their own. There is a very vocal group of utility advertising critics who are displeased because they feel that utility advertising is "telling them things they already know". It takes a certain amount of blind confidence to assume that if one critic is being told things he already knows, then everybody must be having the same experience. Simple arithmetic tells the utility that if only 10 of its customers have a question, the cheapest way for them to answer is via advertising messages in the media rather than telephone, or via mail. If there are critics of utility advertising who know these facts then the basic question being raised by them would have to be something other than the cost of advertising. If the real purpose is to deny the utility a voice on electric service matters, then it is time for recognition of the fact that a gagged utility is more costly to operate and not in the best interests of the public. Topics of Utility Advertising-197- 5 1976 program. Safety, Conservation, Care and Maintenance of Electric Equpment, Need for new plants, How utilities are financed, Where to go to pay electric bills, Changes in company procedures affecting customers, Effects of new pollution control costs on rates, Plans to assure reliable of power to supply cooperate with federal conservation requests, Advice on uses of of insulation, effielectricity-effec- ts on ciency ratings appliances, UP&L as a good investment (to sell bonds and stock). ar CO. Conor . . pay-statio- INTERESTING BROUGHT TO YOU the victim that warmth and dry clothing be found as soon as possible. If no other g, person-to-perso- FACTS IT JAY GAYES UUh lee Fishing Ice fishing in Utah is somewhat limited because of the number of lakes and reservoirs open to year-rounfishing. There are however, a growing number of frozen-wate- r enthusiasts and first-tim- e fishermen taking to the ice. Weather, as in most outdoor activities, plays an important role in the length of the season and in the amount of available water to fish. Obviously, the earlier cold weather hits, the sooner lakes will freeze over and the sooner ice fishermen can drill their holes and begin probing the depths for hungry winter fish. Several spots are favorites among Utah ice fishermen. Flaming Gorge is known to produce good ice fishing once it has frozen over, as has Lake Canyon Lake, Utah Lake and Bear Lake. Some less frequented spots include Yuba, where mostly perch are caught; Pelican Lake, for bluegill; and Navajo Lake, which ' is closed during May, but experiences some ice fishing when' it is frozen. As with most fishing holes, these d . ,' waters have their good days and their bad. But to those who know the secrets, they have produced good winter fish and fun. Utah law requires that fishermen have only one fishing device in the water at a time and attend to it at all times. This eliminates many of the complex rigs utilized in other icy waters in the country, but some insist that it is the best way,, anyhow. Most Utah anglers use either worms or cheese for bait. Caution Urged Anglers, intending to participate in winter fishing pastimes, are urged to exercise extreme caution when going out onto the waters, especially when taking vehicles such as snowmobiles onto the ice. The thickness and strength of the ice should be carefully tested. Fishermen should think about safety, loo, when drilling or chopping holes in the ice. The hole should not be made too large in order to avoid the possibility of stumbling into an unseen hole. In addition, participants should be aware of the possible dangers of exposure and hypothermic conditions while fishing on the ice. Be certain that clothing is and warm, at least partially wind-proo- f that it will repell wetness. When winds add to the chill factor, cover vital body-hea- t areas such as head, wrists, back of neck and ankles. If an accident should occur and a fellow sportsman falls through the ice, remem-- . ber to offer help by extending a pole or rope or article, of clothing. Keep weight , evenly distributed on the ice. by spreading arms and legs as you move toward the hole. Use extreme caution. It is vital to ' source is available, use one or two people to provide body heat in a prewar med sleeping bag. The old addage about an "ounce of prevention" holds true when finding recreation on the ice. More Winter Fuhmg Although the only time it appears to be ice fishing is when your hands get wet or some water finds its way down the inside of your hip booths, winter offers some excellent fishing in the likes of the wwhitefish found in many streams and rivers in Utah. Sections of the Logan, Weber, Duchesne and Blacksmith rivers are open to winter fishing for whitefish as is Echo Reservoir. Anglers should check the fishing proclamation for details. So, if you are the hardy variety and an ardent outdoorsman, winter may be just the ticket for you. Pete Progress Speaking for Your Chamberof Commerce ByNfleSoreasoa Conceited? boyfriend asked if she thought he was conceited, the girl said, "No, why do you ask?" g "Because people as as I am usually are," he boasted. When afternoon. Various violations have occurred dur' ing the waterfowl season. Among the common violations are shooting after hours, over limits,' and unplugged shot- -' guns. Two violators with overlimiti were fined 800 dollars each, and four individuals were fined 100 dollars each for avas wuadT .at fp9) G. & L. CHEVROLET-BUIC- K LntassninflaBl mm With these special advantages: Interest earned Savings may be withdrawn or transferred continuously for every between quarterly interest payments with no "interest penalty for minute of every day it remains on deposit. n Before the term "Uncle Sam" was used, America was called "Brother Jonathan". her good-lookin- 1 Dutch. early withdrawal." TT Quarterly statement of your current Telephone transfer balance, Transfer money by phone from your daily interest savings account to your checking account. including interest, plus a record or all deposits, withdrawals and transfers. convenience. For all ofyour banking needs. . . Bm ZIONS FIRST NATIONAL BANKM Founded by Brigham Young-18Member Federal Depotil Insurance Corporation i SCRIVICE YOU CAN TRUST QUALITY YOU CAN DEPEND ON' - shooting after hours. A few days of hunting remain before the season closes on January the 4th. You are advised to check the waterfowl proclamation for pertinent regulations. Also, you should determine the owner of the land where you hunt and make sure you have the right to be there. Enough hunting days remain to allow the dedicated waterfowler a few delicious meals (If your wife will cook "stinky old ducks"). Dack Hunting Bcport The Uinta Basin provides a variety of game for the outdoorsman; however, no species of game can be more challenging to hunt than the wary mallard. In the past month, waterfowlers have had fair to excellent success in the Uinta Basin. Since the larger bodies of water have frozen, the ducks seem to be concentrated on open areas like the Duchesne River, warm springs in the Myton area, and other areas. Another favorite spot for the mallards are cornfields in Myton and Pleasant Valley. Thousands of birds fly to these cornfields to feed in the Even though Smith ii the motf common name in America, t, there has never been a U. S. President, or U. S. Chief Justice named Smith. Australia is about as big at the continental United States, but the population of the U. S. is over while Australia's population is only about 5 million. Atlanta, Georgia's original noma wot Marthosville. The last Roman Catholic Pope who was not an Italian was Adrian VI who was Pope from 1522 to 1523. He was s, i n, i Roosevelt Area Chamber of Commerce loin day ol January. This will be a time for installation of new officers to lead the organization for the year and we'll take a, look over the past year's activity. Mr. Gordon Harmston, Director of Natural Resources for the State of Utah and a "hometown boy" will be our speaker. We will be having prime rib dinner at the. currently under new "Cow Palace" going finishing touches for its opening. The Cow Palace is a new steak house owned by Jo and Wane Workman. Don Griggs will be managing the new establishment Get your reservations in early. Reservations will be taken at the Chamber office. "A Matter of People". When this nation struck its blow for independence nearly 200 years ago, the majority of those involved were in business. In their wisdom, they emphasized the needs and rights of people. "We, the people," they said. The name of the game is still people. the work-n- o ts, or When the have-notthe know-not- s begin their tirades against business, they ususally have a lot of protest but few proposals. For a nation to survive and for its people to have their rights and independence, there must be a system. The system of this nation has been defined aa capitalism, free enterprise, a free competitive market economy, and by some in uncomplimentary terms. The system has worked and is working. It must survive. A national magazine concluded an article on "Can Capitalism Survive?" by paraphrasing Winston Churchill's conclusion about democracy: "It is the worst system except for all those other systems that have been tried and failed." Your Chamber of Commerce supports the system we have. We hope you do, too. If you do, we will survive. 7) |