Show 11 I 1 J I I I 1 f I WHAT THE TRADE MARK MEANS TO THE BUYER Few people realize the Importance of the words Trade Mark stamped on the goods they bu buy If It they did it would save Eave them many a dollar spent spent for for worthless goods and put a alot alot alot lot of ot unscrupulous manufacturers out of the business When a manufacturer adopts a a. trade mark he assumes the entire responsibility re re- for the merit of or his product prod prod- Ho lie takes his business In his hands out hands out in the limelight lime lime- light on lIght on the tho square with the buyer buy buy- er of ot his goods with the dealer and with himself Tho The other the manufacturer the one who hold holds out Inducements offer offerIng offering offering ing to brand brud all goods purchased with each local dealers dealer's brand sidesteps brand sidesteps responsibility and when these inferior info info- goods come back Its It's the local dealer that must pay the penalty A good example of the kind of protection pro protection afforded tho the public by a trade trademark trademark trademark mark is that offered In connection with National Lead Company's advertising adver adver- advertising of pure White Lead as the best best paint material That the Dutch Boy Doy Painter trade trademark trademark trademark mark Is an absolute guaranty of or purity purity puri purl ty In While Lead Is proved to the most skeptical by the offer N National Lead Lend Company make to send free to ani any address a pipe blowpipe and instructions instructions how to test the white lead for tor themselves The testing outfit is being being being be be- ing sent Bent out from the New lew York office of ot the company Woodbridge Building |