Show A Politico Turns Small Job Into Big Asset 00111101110010 - The Salt -- 1 Sunday June 26 1988 ke Tribune r ' 0406A00111111MP"MANNIFIENSA0Ammotoof ) AMS(1010enMAmoom f OANIPAIIIMMAAPAAAAw Itellt ia A-- goidliftwoommAnomo ' k littitAAAA al e - 1 I i 1 4 1 : ' I It 1 I 1 I IV I I ' ir rd -I I it me a ti A torl 114 - - 1A' v t - ik 43 k AO 1y - 0 ' lks- i'l 1 I i: : i 1 : 0' 0: i I I 0 ' 1 ? Delaware Immigrant Woos Chinese Money By Tom Troy United Press International 'OVER Del — An immigrant from mainland China in the but nearly powerless state job of lieutenant governor is trying to turn his Asian connection into an international trade asset for Delaware and a springboard for a US Senate race Nearly 40 years after his family fled the communist revolution raging around their home in Shanghai Delaware Lt Gov SB Woo has mended the fences with his former countrymen "I was pleasantly surprised after my election to lieutenant governor to find that people in China thought it was incredible a Asian could be elected to a high government position" Woo said recently in an interview at his Dover office Woo is the highest elected state official in the country from the -American community "It generated a lot of good will for Delaware" Woo said displaying a folder full of Asian newspaper clippings "I thought we ought to make use of it" Woo a Democrat is now running for the US Senate He faces a primary election before he can take on Sen William Roth Jr a popincumbent and sponular three-tersor of the 1981 Kemp-Rot- h tax cuts The China connection has served Woo well both in raising money for his campaigns and in giving Delaware an "in" among the emerging industrial nations of Asia Woo has raised $750000 toward his election campaign most of it s from who have followed his political career closely in the Chinese press here and 041 i a 10" cp l Ar 4 11 4 0 '''' 0 1 business-friendl- laws The about d high-place- P ' - ' : " I i ill ' I ri -- --- A ' 71 I ' : '1 ‘' 4 4ta ''"'"''''' 0 ) 10"'' w - ' I - gowlimmANAgrowoft 1 I ------:' ---- - - ) ' - —United Press international Photo Delaware's Lt Gov SB Woo is a Chinese immigrant who has turned his Asian connection into a gold mine for the state Mama D'angelo Inc Outgrows First Plant in Only 6 Months Continued From F-packaging While the method Mama D'angelo uses to maintain the of its pizzas is novel its not what gives the company its marketing edge said Mr Turpin For example if they could afford the steep price anyone could purchase the packaging equipment from a German machine manufacturer he said Mr Turpin said the uniqueness of Mama D'angelo's pizzas is its sauce recipes developed by Mr Bedingfield He said the sauces are particularly distinguished by their consistency ' Also contributing to the dramatic increase in Mama D'angelo's orders in the past six months is a national trend that "pizzas transcend all human boundaries You've got people 3 who won't eat beef but will eat pizza It is estimated by the Pizza Institute that every day in the US Americans eat about 100 acres of pizza" said Mr Turpin However while Mama D'angelo has managed to get its pizzas in some independent grocery stores in the state it has had little success con- vincing the major supermarket chains in Utah to sell them Among the independent grocery stores to sell Mama D'angelo pizzas include Dan's Food Inc Harmon's and Ream's Food Stores Mr Turpin said Mama D'angelo has spent about $100000 advertising its pizza in the Salt Lake area Is there a Mama D'angelo? Mr Turpin said not to his knowledge He said the name was a creation of Evan Twede Advertising Agency Salt Lake City - 1014itiowtlpt li 7!")- : 4 ! 1:1 iiii:rki 1 I P Box 45838 Salt Lake City UT 84145 4 O 22 times faster than std PCXT 117 times faster than std PCXT S89900 949900 Carnegie Course' Date Associates 71 Iii IIEL":3 -- 0 I DOS rianager"--4- by Spinnaker Software retail value $6995 or 141evok INCLUDES: communications word processor program spelling checker set of desktop utilities data base such as a calendar and spreadsheet book address outliner 10 diskettes graphics program MS-DO- 4 the designed for computer user Is Eight-in-On- e first-tim- e rA's es6 - la Tandy 3000 ov k :Vaaat 000 $i 700 $21700 700 add-o- XTC 40 mb hard drive add-o- n ATC 20 mb hard drive add-o- n ATC 40 mb hard drive add-o- n Installation & Sales 26-28- 200 14io - Five 531-138- Savo 300 k built-I- n Tandy 1000 Tx - 't7 - i Reg Separate Items 286785 oc7go itbd id l : 4 - 3 cli I et Separate Reg Items 149895 A r moon 10-- 2 111111111111111111 r" tig Low As S60 Per Month - c Fast 80286 Microprocessor Includes CM-- Color Monitor and Personal DeskMate 2 Software Compatible with IBM') PC Finish Spreadsheets Sort Data Bases and Display Intricate Charts and Graphs Faster Than Ever Personal DeskMatel' 2 Comes With Seven Applications Internal 20-M- B 49000 Programs ri-1- Reg Was $179900 in Cat RSC-1- 7 of Storage Power Recommended (not included) 1121allation 40-M- B LEASING Program Dow Tape Cartridge System Jones Market Analyzer Microsoft Excel dBASE DU Plus Framework Was $69900 In Cat RSC-1- 7 Storage Device for Your Computer IBM Compatible n Dual Transfer Rates Ideal for the Tandy 3000 and Tandy 4000 Modem Ell Reg (Cat No) Sale 449 00 19900 495 00 37500 725 00 42900 725 00 37900 4 s Adds 54902504069 Low As $25 he L NEW LOW PRICE! 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Computer 1 ACCOUNT REPRESENTATIVES DALE CARNEGIE COURSE® 0wwP0'laP'"'''''""' i 0 mhz XTC Computer Package '1 e PLEASE RESPOND TO ‘ - t "A Division of Dale Carnegie Code 43 In Care Of This Newspaper 5 stock-ticke- 11MIIIIIMOM1111MIEM1 Seeking Senior Editor Lead The Development Major Product Line For Primary School Market t t r symbol X But consum- ers ranked the new name in the bot- tom 5 percent of the survey while US Steel scored in the top half USX's reply: Give the new name' time "You have to remember that US Steel was around for 85 years and USX has been around for Only the last two" said Bill Keslar a company spokesman USX's name change is one among dozens that occur each year mostly corn' among middle and smaller-sizpanies With an explosion in merger and acquisition activity name con- suiting has become a business John Diefenbach Landor's chief executive said a name change can help employee morale following a merger or boost a company's general image following a restructuring But the cost of changing a corporate name — as much as $20 million a year he estimated — isn't justified when it destroys whatever good will the old name had people at random in shopping malls across the country asking them to rank 672 names in terms of their recognition and the esteem they have for the companies Allegis was a major dog: It ranked in the bottom 5 percent in both categories Conversely United Airlines — Allegis' largest subsidiary — ranked in the top 15 percent in awareness and the top 5 percent in prestige Allegis recently changed its name back to UAL Corp although a spokesman Joe Hopkins said the decision wasn't related to consumer confusion or preference Rather he said the change reflected UAL's strategy of focusing on its airline business Similarly USX — nee US Steel Corp — changed its name two years ago to reflect its diversification into the oil and gas business and to more clqsely identify its name with its By Paul Farhi The Washington Post It's official: People hate the name Allegis Also Unisys Navistar Primerica Nynex USX and just about any other corporate name that sounds like it was cooked up by a NASA computer According to a new survey consumers who know these names rank the companies low in esteem Worse still most consumers have never heard of them They have heard of the companies that Allegis Unisys et al used to be and they like the old names a lot more than the new Landor & Associates a San Francisco-based graphic design and name consulting firm found in its survey that even after several years of exposure newly coined corporate names — Landor calls them "meaningless names" — were slow to catch on The company interviewed 1000 full-pag- To Of A -- 4- ' A Rose Is a Rose Even for Corporations Hong Kong Taiwan South Korea and other Far Eastern nations — one in January 1986 and the second in October 1987 While on those trips be sought to meetthe 10 most wealthy or influential people in each country he visited he said e adHe also published a vertisement in the Asian Wall Street Journal trumpeting the advantages of incorporating under Delaware's COMPANY " n People Hate 'Computer' Names abroad As lieutenant governor Woo has led two trade missions to China Call rt4 ellr"1"F- n Woo also was instrumental in getinvestment firm ting a state-owne- d in China and a Hong Kong businessman to buy and agree to reopen a defunct steel mill for $135 million Woo's efforts have been only part of a larger campaign to secure more international trade for Delaware In the past five years the state has helped improve the Port of Wilmington opened a World Trade Institute in Wilmington' anfl is planning to open a trade office in the Far East State Chamber of Commerce President William Wyer said Woo's efforts apart from the other state efforts remain to be judged "You just hope that long-terit pays off" Wyer said "I don't think Chinese-American- CLASSES NOW FORMING EAST COAST BASED COURSEWARE matics and physics from Georgetown anti St University in Washine-toLouis University in Missouri lie remains a physics professor at the University of Delaware a job he has held for 18 years The idea of entering politics occurred to Woo 10 years ago when he and a group of fellow professors sat around a coffee table analyzing why the United States was falling behind in education and the race for technological superiority "I said we ought to have more scientists and educators going into politics" Woo recalled "It was welcomed with a big roar of laughter I laughed too It became a recurrent thought though I said I'm going to do it And I got very very lucky" Winning the senatorial nomination may take more luck than Woo had in 1984 Party officials are upset with port -largest Woo for abandoning a safe seat and for taking on Samuel Beard in the upcoming primary Beard has the party endorsement for the race against Roth As president of the state Senate Woo cast several votes ' that favored Republicans And labor leaders were angry at Woo for failing to use his influence with the new owners of Phoenix Steel Corp to agree to give hiring preference to the steel plant's for- mer workers The aging steel-plat- e mill is being sold for $135 million under US Bankruptcy Court approval to Wai Hing & Co chaired by LH Chang a 4' Hong Kong businessman and the China Industrial Development In- - vestment Corp Woo maintains that his independence from party leaders makes him popular with th voters If he ins the primary and general elections Woo would be the second Chinese-Americaever to serve in the Senate Sen Hiram L Fong R- - ' Hawaii served in the Senate from 1959 to 1977 Woo came to the United States in 1953 and received degrees in mathe- second- Chinese- hl has resulted in campaign $1 million in new incorpora- tions in Delaware from the Far East It has also resulted in friendship agreements between the Port of Wilmington with Ningbo China's n I the people he's talked to had heard of Delaware before and so from that point of view it's in the positive column It's very very early" incorporation y 322-489- 3 268-897- 8 394-166- 6 226-865- 1 STORES AND DEALERS |