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Show Heat? Try Psychology The secrets of the bodys psychological cooling mechanisms are appreciated and understood by two men relaxing in warm countries. One is an Englishman seated in the shaded verandah of an old (Bombay hotel sipping a vened British erable, as the English in India gin have dene for over two centime-honor- turies. bother you less, psychologists thick about something besides the heat. say, if you Hot days will climates. 2980 So. 15th East Excellent Highland Park location. 4 room. .new on bed- carpets, large garage. Will sell contract.Call Helen Ness, The other is an Italian, who from the balcony of his villa enjoys both the view of the Bay of Naples and a traditional Italian liqueur cm the rocks. men represent or Both typify European peoples who have learned to adapt to high temperatures and who have solved the dilemma of how to live with the heat. Fortunately theyve passed on their secrets which today are supported by psychological research concerned with efficiency and comfort in warm 485-894- As Dr. William Smith, Princeton University psychologist, states in his book "Behavior of Man," in hot temperatures a person "seeks shade, cooling drinks, and an electric fan...." Every summer, for about three to four months, Americans try these many methods for reducing the discomfort of excessive heat. Much research on this adaption to warm regions has been carried out by a transplanted Englishman, Australian Dr. Douglas H. Lee in his book "Human Climatology and Tro- pical Settlement." Dr. Lee notes the scattering of British throughout their empire, in Egypt, far-flu- ng Africa, Malaya, Burma, and especially India. In the years after 1763, the British East India Company began the administration and settlement of India. Besides learning from the Indians the art of loose-fitticlothing; broad shade hats, and afternoon naps the British introduced the late afternoon tea and the early afternoon and evening gin and ng light-color- ed lime. A psychological study quoted in Dr. A. V. Wolfs monumental book 'Thirst indicates that mild alcoholic beverages in modest amounts permit reduction of food intake to keep caloric intake constant cusAnother British-Indi- an tom is the weekend rest in a cooler location. For thirst as a body need is due to partial dehydration or drying of the internal cells, according to Dr. C.P. Richter, and satisfying the thirst doesnt depend on the amount one drinks but WHAT one drinks. The Italians have had a slightly different approach to hot weather. "Sirocco is a beautiful word, but it is the name of a blast furnace, hot wind that blows across the Mediterranean from North Africa. psycho-physiolog- The Romans knew two thousand years ago what die Italians know today, that the greaterthe temperatures, the longer it takes to adapt to them; Dr. K. G. Holms studies confirm this fact -- - and so its best to relax, give in, roll with the heat, dont fight it. That temperature influences taste sensitivity has been recognized for a long time according to Dr. Carl Pfafl-m- an in his study "Taste and Smell. Pfaffmans research shows that sensitivity to sweet substances may rise with a rise in temperature; the Italwould smilingly agree, and they enjoyed their legendary liqueurs like Galliano for ian centuries. So we see two approaches to living with heat secrets which are now substantiated by scientific research. Some and practical psychological suggestions for keeping cool are: 1. Avoid emotional extremes, especially anger, upset and worry. 2. Move slowly, live slowly. 3. Reduce the caloric intake from your food consumption 4. Small quantities of sweet or citrus flavor satisfy the mucous membranes of the mouth and enable one to drink less for thirst. ist . -- SOUTHEAST BUILDERS CIIDDI V "A 2189 McClelland 3Ul iLl We Sugar House FURNITURE SOUTH OF GRANITE BIG OR SMALL ... 7. Devote an hour if posto relaxation with a sible cooler or refreshment before retiring; it helps to slow the body shot, daytime 484-441- 9 speeds. Whether carload lot or individual piece . . . we are prepared to CUT TO ORDER any building material you wish. -- 8. Wash or rinse feet, hands and neck whenever convenient. 9. Start your day as early as possible, breaking up the warm midday period with an Italian style nap. 10. Loose clothing of light fabrics like pima, batiste and madras, and head protection ideally straw and broad are traditional and effective. -- u 3840 San Rafaol Beautiful Eastwood Hills contemporary. 3 large What a 5. Sponge baths with cologne water or with water and alcohol are more refreshing and less difficult than a tub bath. 6. Cross ventilation fans are effective especially at floor level; air movement is the primary objective. bedrms., unique private patio. view. Call Vic Ayers 277-255- 1. Attention, Ladles! We will help you figure out what your husband asked you to pick up. Just one of our tesy services. cour- FILIGDEED PANELS 3721 Forost Hills Dr. Just listed and priced to sell! Beautiful 4 bedrm. Home on 12 acre. For details call Edna Ward EM3-842- GUMP AND AYERS 467-944- 4 1240 E. 21st So. Distinguished by a remarkable range of applications, no ether single treatment offers such a wealth of decorative effects. Boom Dividers Portobl Sboji Screens Bod Heedbeords Window Shatters indirect Lighting Pen els Dropped Ceilings Wall Coverings Shew Windows end Background Displays Sliding Doors Booth Partitions D ropery Comicos Etc. AkVJb ..A .A aTaTaTa and cool! With summer'!, dampness squeezed out' Summers dirt locked outside' Summer's noise Silenced' flower-fres- Lennox surrounds you with gently flowing freshness (that's mitral air conditioning). jhone now for the freshest fory ever told- Lennox central nr conditioning. - REJL ESTATE 4 Be L C. ROY); ROBINSON, MANAGER " HEATCRAFT CO. ,479,East 21st South 486-871-1 I |