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Show Page 24—THE HERALD, Provo, Utah, Tuesday, January 1, 1980 Business Turns Headquarters Into College Campusat Night WINSTON-SALEM, N.C — The squeeze of decli enrollments and rising costs — a major problem faced by colleges across the country — has been eased at High Point College by a unique venture with R.J. Reynolds In- dustries, Inc. Started in September, the venture has turned a business headquarters by day into a college campus at night where employees attend company-paid college courses leading to bachelors degrees. Believed to be oneof a kind, the High Point College - R.J. Reynolds employees education program, offers residence credit and the opportunity to complete a full four-year college education in the same time as oncampus entering freshmen. Unlike other industry sponsored employee education programs, does not require that courses with this apparent ‘‘no-win"’ situation, High Point College is demonstrating that there are viable alternatives. not only to maintain a positive budget commute. balance, but to increase enrollments. At manyothercolleges, the continuBycooperating in this unique vening decline in enrollments. coupied ture with R.J. Reynolds Industries, with rising operating costs forces Inc., High Point is tapping an adschool administrators to make deci- ditional revenue source and gaining sions that may haunt them in years to direct access to a broad and growing come. student market “To combat budget imbaiances, a Through the agreement. High Point school musteither reduce costs orin- provides the curricula and faculty to crease its income.” says Dr. Wendell conduct a structured four-year liberal M. Patton, president of High Point arts program for employees at RJR's College. World Headquarters be job-related so that the secretary who aspires to he an accountant can pursue her dream — at company expense and without the hassle of a long “But reducing costs too often means eliminating services and programs. reducing your offerings to students And when that happens,"’ he adds. “enrollments are further reduced, complicating the problem." While manysmall collegesare faced WORLD HEADQUARTERS building of R.J. Reynolds tunities for employees and a new source of income for Industries, Inc. becomes a college campusin the evenHighPoint College. ing under a program that provides college oppordeveloped by High Point enables the dustry and education.” says Pattion. enrollments of 18-year-olds — those employee students to complete the 124 “We think the approach is aggressive just graduating from high school — are credit hours curricula in four years. and exciting declining, High Point is reaciing Upon successful completion of each “When a college can add an employees representing the full age Using conference rooms and dining course. employees are eligible for enrollment-building program for range. Many of the 140 students areas as classrooms. courses leading reimbursementof 100 percent of tui- which administrative and overhead currently enrolled are over 40 years to bachelors degrees in business, tion costs. The program also enables costs are already covered. there's no old. English/communications. sociology dependents of employees to apply for question that it’s a good idea.” Citing a recent Bureau of Census and psychology are conducted three admission With the new program. High Point report that predicts a declinein enrolldays a week beginning at the end of the “We are plowing new ground with has gained access to a major and grow- ments of 18-year-olds in the decade work day. A concentrated program this cooperative venture between in- ing market — the working adult. While ahead, Patton noted. 1/3 off 50% off $199 4.99-13.99 All Our Sweaters Warm Sleepwear Swivel Rocker Beautiful Sheets Reg. $8-$35 Budget Sportswear and Juniors cardigans, vnecks, crews, turtienecks, and more in sizes S-M-. Reg. $8-$9 Budget Lingerie govns and pajamas in prints and solids, flannel and Reg. $289 Furniture to add Reg. 8.50-19.50 Fashion an elegant and comfortable touch to any roomin attractive cinnamonvelvet. 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