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Show t Page 6 15 Thursday. December 9, 1993 Messenger-Enterpris- e, w Michael Gerber is convocation speaker at Snow College discussion BY DEAN Of the remaining 20 per80 cent, percent fail within the next five years. The businesses that succeed are those that repeat what theyve done the past 10 years. According toGerbcr, most people who go into business approach it incorrectly. Everything depends on how the head of the business thinks. Change the way someone thinks, and olhcrthingswillfollow,stated Gerber. After making 300,000 business analyses, Gerber has concluded that one must change the thinking aspect, not the doing, of the business. People within a business cant be changed; their way of drinking can. Athletes proved Gerbers point. They excel because of the way they ODRISCOLL five years. When are limousines seen on Snow College campus? When Michael Gerber comes to address interested Snow students a members of the community on how to run a successful business. His visit was part of the colleges Convocation series, which is held on one Tuesday each month. Michael Gerber is the author of The E Myth. This book describes how to run a successful business. It gives background information and examples of businesses that begin and fail. It also provides examples of businesses that begin, grow, succeed and how it worked. Gerber informed the audience that 80 percent of businesses fail in the first They go over routines, game plans, and strategy involved. Some talent is involved, but everyone is given talent. What is done to develop and strengthen those talents are where valuable skills are learned. Gerber talxed about Tom Watson and his success with IBM. Watson did three essential Urings in developing IBM. First he had a clear picture of what his business would look like and run like when it was finally done. Watson then pictured how his employees would act feel and think in order for his business to become a successful reality. Finally, he went to work on, not for, IBM to replicate the picture in his mind. Watson also realized that a big business is just a think. th small business that has done everything right A business is a work of art" stated Gerber. My business is that to be created. Predictability and security are what every business wants and needs, but has difficulty achieving. Control is an essential key. If a business can produce, and reproduce, the results customers want customers will return and repeat the experience. Gerber used Ray Crock and McDonalds as an example. Crock worked on McDonalds seeing that as his product By creating food customers wanted, enjoyed and could depend on to be the same, his business expanded. He achieve the predictability and security he wanted. Toconclude,Gerbersaidonemust constantly read, seek, look, and ask questions. He proposed four questions each person should ask themselves: Who am I? What do I wish to be? Who do I wish to be? Howdolwish Gunnison Arts Council set Workshop on & Pacific Trail Coats 30-5- 0 -- I ,r Girls, Boys Tops and Bottoms Sizes Ladies Fashion 2-1- 8, 6 Coats ve y. Geiber was taking part in the Farm Bureau agrees with the wildlife and sporting community that a major overhaul is needed in wildlife management policy making in the state, Ashby said. We feel local and regional input into wildlife management policy making is essential; thats why we support interim Division of Wildlife Resources Director Bob Valentines proposal to establish regional advisory councils by administrative rule. Ashby said delegates vigorously an- nual meeting of the Utah Farm Bureau have called for major changes in the way wildlife is managed in the Beehive State. According toUFB President Ken Ashby, Delta, the delegates, convened in the House of Voting Delegates at the annual meeting of Utahs farmers and ranchers, November 19, supported the concept of a state wildlife policy board that ensures adequate agricultural and rural representation, augmented by regional wildlife advisory boards to allow land owners, and sportsmen to have local input Delegates also landowasked that the county-wid- e ner-wildlife coordinating committees, made up of private citizens, be maintained. No one is happy with the func-- i tion of the present structure, and the Clinton opposed Administrations range reform proposals, and called for congressional committee debate on these issues, which would dramatically alter western water rights and use of Much of Utahs public lands. is built economy upon access to public lands. mo. to 24 mo. Acid washed, stone washed, bleached, white washed, from Wrangler, Chic, and Levi Mens Haggar Dress Pants Ladies Dress Pants All Winter Snow Boots Mens Dress Shirts Mens Sports Shirts Mens Western Shirts Off Regular Price Nike, Reebok, L.A. Gear Athletic Shoes All Discounted Shoes $5.00 Off Mens Docker Pants Mens Flannel Shirts Childrens Dresses Ladies Dress Blouses Ladies Sleepwear Mens Jantzen Sweaters Your Choice: off Christmas Lights 150 String Along Only$6.9l S.A.S. Shoes Vasque Hiking Boots AM Portable Radio GE 25 Mens and Ladies AMFM Clock Radio Just $9.99 1 Regular Price Video our HUGE selection of Home Furnishings, JLf Levis Fashion Jeans Black, Stonewashed Blue Stonewashed Blue, Tan, or Black Pro-Rod- 25 Off eo off Curios,Televisions, CD Players, Stereos, Entertainment Centers Wfiuat t .fti'tir ifav. Use our convenient V. On Lane Cedar Chests! YjV Any - emty Padded tops, Special Prices ,on Good Selection! b e or MORE 308 North Main Gunnison We Accept Sanpete Chamber Cash We also give Gunnison Gold 6B&SIIS!) Ji'jW'i.p $8.99 As Low as $169 Toys & Much, Much More! Most at a Savings of 20 Cassettes Special price Continue to Save Big on Mens Wrangler Mens 501 Fashion Reg $16.99 4 pack TDK Reg $10.99 $8.00 Off Take an extra $ 0.00 Off our already low discounted price! 25 Tues-impro- Boys Sweaters Ladies & Girls Knit Sweaters Ladies & Mens Fashion Jeans Winter All Eastland Geiber urged the audience to think, use vision, ask questions and their lives with his final state- ment: Go reinvent your lives every- - Voting delegates at the 77th 528-796- Off Regular Price Convocation series held each month in the Snow College Crane Theater, The next convocation will be day, January 18. The entire hour will be based on human rights, to cone-daspond with the holiday for Martin Luther King, Jr. to be? delegates call for major changes in management Jessie Embry, will be at the Gunnison Civic Library at 10:00 a.m. on Tuesday, December 14th to give a workshop in oral history. Ms. Embry is the Oral History Program Director at The Charles Redd Center for Western Studies, an Instructor at Brigham Young University and Editor of a pamphlet scries for a National organization. She is also the author of many articles and books including Mormon Polvgamistfamilies.Life in the Principle and Black Saints in a White Church. Anyone interested is invited to attend. This event is sponsored by the Gunnison Valley Arts Council. Please contdct Lori at 528-- 7 1 36 or for more infor6 Diana at i mation. UjlvL . h'. Ladies or Voting Oral History Mens, Boys, Girls Snow College Professor Doc Bosch (left) talked to business expert Michael Gerber prior to his presentation at the Crane Theater on how to succeed in business. Bosch is Chairman of the Snow College Business Management Department, which was a for the special edition of Convocation, where Gerber spoke. anA 528-781- 1 i'lii i |