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Show Page ID lakeside Review Wednesday, Nov. 25, 1981 Unusual Distributor 4 iAgfCstaimes SeiroyG "i Z '1',' CHERIE HUBER Review Correspondent BOUNTIFUL How would it be to go to work every morning just to spend the entire day playing games? Thats been the story of Bill Millers life lately. About two years ago, Miller started a .cbmjiany called Games Unlimited. The firm markets new and unusual toys and games. . Miller uses an unusual concept to encourage game inventors to market their ideas through G&jttes Unlimited. Unlike other marketing groups, Miller does not charge for the work that - goes into developing and marketing the games. According to Miller, Most people with a new game have a sheet of handwritten rules and a rough sketch of a game board. The first thing that the Millers do with a new game idea is sit down and play it. If the game has appeal and play value the company goes on to do a cost and marketing analysis. Games that score well in all these areas bring an offer of a royalty contract to their inventor. In this way an inventor has a means of marketing a game idea without making an investment. iy so ness According to Miller, he got his first interest in the business of games through a friend who asked him for some help in solving some marketing problems with a football game of his. Miller soon added another toy, a hose-lik- e squirt gun called Gotcha Wet, invented by a Payson man and now sold all over the United States. Since then seven other board games have been developed and put into production. Now Miller is hoping to find other games and toys in the area to develop. Miller and his family moved tp Utah from California in 1975. Miller grew up in Los Angeles, graduated from Washington High School in Los Angeles and attended Ricks College and the University of Souther California at Los Angeles where he studied industrial management. He spent many years in aerospace industry in California. He came to Utah in 1975 to manage a data processing service bureau and then got into the rebuilt auto parts business before he got involved with toys and games. 1 Miller feels that there is a tremendous potential for toys and games. Eventually people will be enjoying more games and staying home with their families for entertainment,! he said. He added that rising transportationicosts and declining entertainment budgets will $lso make games a more important part of the American way of life. Games like Space Shuffle, Real to Reel Cowboy, Super Star and High Seas all mirror segments of the American way of life. Theyre all on display at Games Unlimited offices at 25 North 200 West in Bountiful. ! PLAYING hoop game developed in Bountiful are Susan Scott, 11, of Bountiful (front) and Kimberli Finch, 11, also of Bountiful. 1 X fvtl .ti lf?1 BILL MILLER - tries his hand at board game, Ducere, designed by Mike Record of Salt Lake. A "SENTINEL" is moved bv Bill Miller who operates game business in Bountiful. WITH THE PURCHASE OF 2 CIHIDCKEM DINNER DINNERS INCLUDE: SALAD, FRIES, AND SCONE EXPIRES NOV. 28 iv iM.n.f, 4 'LET'S ALL 60 TO GMOGW LAYTON HILLS MALL Next to Mervyns AND U 816 So. Main, Layton |