OCR Text |
Show DAfe CUtWV'dLWER, MARCH 14, 1984 SOUTH DAVIS ADVERtiStR, UAPfeW.' iS"1-- ' 'Un ?IV.C1 HTUO?- Mwr .m hCMMf. ,vm j' MARCMv l4,' lV84 Kffimfr ctrrarav awm?fwtntu? Almost half the women in the U.S.A. regard their eyes as their best feature and nine out of ten enhance them with mascara. Sixty-on- e percent of women take only fifteen minutes to get their makeup on in the morning. Most use eyeliner and shadow as well as mascara and other cosmetics. This survey was conducted for the makers of cotton swabs by Amy Green of Henri Bendels Beauty Checkin ers, a trend-settfashion and beauty. Many Q-ti- er WE STUDY the market area. Layton and Utah is a basically conservative region. We buy merchandise that is almost across the board conservative. Fad items in extreme usually don't sell well in Layton. state. Mr. Ferguson Stock is normally purchased six to eight months ahead of the selling season. FASHION magazines are consulted but rarely are they the main source for styles or major purchases. The fashions shown in magazines are not practical. They are extreme. A better barometer of what is in and what will sell is the items displayed at annual wholesale markets. The Los Angeles market is where most Utah clothing is first shown. Other local and regional fashion markets give buyers a good idea of what's happening and what trends should be followed. Certain brands are popular. A wise buyer looks at the brand name products and analyzes why they sell well Come and what the manufacturer is doing that will continue to hold popularity. ABOUT one-thir- d - Mr. Mom - War Games Tootsie Trading Places - in i NEW thing items stocked in a family store is standard, er items. Socks, ties, dress shirts, certain suits, sportscoats and jeans rarely change. The most changeable articles are things used by young men and young women. What g will be a article in pants, tops, shoes or dresses varies from week to week and from season to season. The fancies and likes of the teens is the most frustrating, unpredictable factor a clothing buyer has to face. Chocolate Rimmer Cone. long-sellin- Lifetime Video Club Membership Reg. $29.95 i ONLY $915 SJ with this coupon I Rent a Movie Rent A Movie at regular price at regular price Get one Free Get One for $1.00 With This Coupon With This Coupon Fri. or Sat. Only Mon. thru Thnro. only Coupon Expires March 31, 1984 (R & B's dipped IV ID Super Cone in Chocolate) -54- 6-2319 Open 7 days a week Layton TjT Hills Mall Phone 546-650- 0 Call ahead for faster service Layton Mall Convenience Center (Between Safeway and Ernst Hardware) Sliced Pastrami Cache Valley Sliced Swiss Cheese Spaghetti Salad Coupon Free Delicious Drink with Each 439 West 1500 North Video - on and try i j Scarface Sudden Impact colors One Week Only! j Coming Soon - messy applicators eyeshadow when more than one shade is used. The survey also reported that most women touch up their makeup just once a day. which Asked they would choose if they had time to apply just two cosmetics, more than half the women voted for Mascara was blusher. favorite their other choice, t R&Bs of the clo- ICE CREAM Hundreds of Rental Titles to Choose From Q-ti- ps Q-ti- lananiimraniprenreraggie Planning ahead and anticipating customer preferences is the most difficult job the owner of a clothing store faces is the belief of Craig Ferguson, one of the four Ferguson brothers who own and operate Adrian's. eyeshadow colors. More than half of them use cotton swabs to avoid of the eight billion soft, thick cotton swabs produced each year are used at the dressing table each year for blending eye makeup. to the According survey, when women apply makeup, black is the color for preferred eyeliner, followed by blue and gray. Lavender is the the nations favorite eyeshadow color; brown, beige and gray are runners-up- . Most women like to blend or more two Sandwich Purchased 0 Layton Hills Mall 546-630- Between Ernst and Safeway by the Layton Salem and Ren tale - TV, VCR and Aeeemmory Offer expires March 31, 1984 Salem |