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Show DAVIS REFLEX-JOURNA- DECEMBER 4, 1985 L, UPRR opens auto center BRYANS PEOPLE An up close and personal look people in Davis County. -- at interesting Theres no tie game Restaumntm had vision -- THE MAN is its owner. Persian-borHersh Ipaktchian, a n flam-buoya- enigma who left an engineering program in his senior year of college to operate a then minimally-profitabl- e fast-foo- d res- taurant. That early decision has led to one of Utahs greatest success it was only the first of many in which Hersh rejected the comfortable and sensible option to pursue a greater risk. Hersh is like a football coach who refuses to settle for a tie game. stories-b- ut seret News" restaurant critic. To confound the skeptics even more, the Peppercorn sales mix is showing more than 60 percent fresh seafood. this in what Hersh admits is a traditional "meat and potatoes market. THE KEY to any successful restaurant is the involvement of the owner, says Hersh. "The guy at the helm is the one who makes something click. Any business person who invests a million dollars into a project and then turns it totally over to employees is a damn chocolate bar trip through a stuffed with puddings, mousses, and a variety sundaes, of toppings and chocolate candies. (His traditional bar the Peppercorn Lounge, also accents the unusual with a variety of blended drinks from raspberry, strawberry and banana daquiris to the Kahlua-base- d Tootsie Roll.) Comfortably decorated with an assortment of solid oak, stained glass and sunny terrariums, the d restaurant even boasts of salt and pepper shakers. But Hersh is aware that decor may 16-fo- ot mini-eclai- rs gold-toppe- if you gamble--an- d d management," he says. "The most important thing to do is get it right in the first place. Our customers will pay for a superior product. Where a restaurant gets into trouble is when it starts one way but then shifts to cutting back on food or decor. After losing its game plan, a business rapidly goes dow- dont cant win. As a gambler Hersh shuffled the cards early. He knew only a few words of English when as a teenager, he came to Los Angeles to enroll in an inner-cit- y high school. All the odds were against foreign kids like me, he recalls. I had very little money and I didnt 1 did know know the language--bhow to work! nhill." HERSH VOWS he will not cut ut he often "looks back on his career. That immigrant who couldn't speak English now writes a regular column for a Los back-b- Angeles-base- ut d zine delivered in restaurant 1 1 THE BUILDING inspectors responded to 490 inspect calls during the month, dmg Rotary luncheon set LAYTON - Layton's former postmaster will explain an invention hes working to perfect in today's Layton Rotary meeting. -- THE SERVICE group will meet at noon at the Littletree Inn Restaurant for their regular weekly meeting to hear Ken Stuarts address, says Spencer Young, club spokesperson. Three new members were recently installed: Tom Winegar, of Tom's Super Save; Dan Garber, loan officer for a Layton mortgage loan firm and Brad Camp, ownci manager of Layton Hills Malls Chick Fillet. Thirty-twnow belong to the club. -- o THE GROUP is looking forward to their Christmas Party D;c. II at the Valley View Golf Course, as well, Mr. Young says. Rod Lewis is this years president. Wins nursery award Tammy King of Clinton has been named a Silver award winner in regional competition for the National EFA Nursery Operations Proficiency Award. She is the daughter of John and Alton King and a member of the Clearfield FFA Chapter. w hen she TAMMY BECAME eligible for the regional i won the $100 State FFA Nursery operations proficiency Award sponsored by Weyerhaeuser Company Foundation. Tacoma. Washington as a Special Project of the National FFA Foundation, Inc. The award is one of 29 Agricultural Proficiency Awards presented annually at local, state, regional and national levels to recognize FFA members for achievements in activities leading to careers in agriculture. Tammy was presented a framed certificate recognizing her placing in the regional competition. un-o- Introducing Leisure-Lif- t ff Products maga- Western states. And he remembers walking home with his wife some 20 years ago when he discovered he had only 10 cents left in his pocket. He stopped at a grocery store and blew the entire dime on a Coke. worked! He parked cars, loaded produce, AND HOW he served as a waiter, sold clothing, pumped gasoline. ..And through a e succession of jobs in California and Utah, he gained a valulow-ag- leisure-lf- t HE KNEW that times would get able insight. better. The average person judged success on how much money he was making; however, the successful person judged success on how much money he could make. It was a big difference: The average man had a paycheck; the successful man had vision. HERSHS vision was to achieve success on his own terms. When he was offered a substantial family inheritance, he flatly rejected it, deciding he could make it on my own. When he was later offered a handsome pay raise to continue as general manager of a string of restaurants, he also turned it down, opting instead to hawk his automobile to raise cash and buy his first restaurant. And when skeptics told him Layton was a poor and untested location for an upscale restaurant, he poured nearly $1 million into the Peppercorn. So far, the cards are in his favor. The Peppercorn sales volume is running some 35 percent ahead of his own projections and the restaurant has received an excellent "four-sta- r rating from the De 1 controlled through successful early-retireme- play the game, then you Geneial Motors vehicles destined for dealers in Utah, Idaho, Wyoming and parts of Nevada. It is also the regional distribution center for Amencan Motors and UP hopes to add other manufacturers in the near future. The facility has three unloading tracks with a capacity of 30 multi-leve- l rail cars used for transporting motor vehicles and parking stalls for ,700 automobiles. Three automobile portable unloading ramps expedite unloading of the rail cars. ASPHALT paving has been installed on all but 13 acres of the site. The remaining area has been surfaced with gravel and i? being held for future expansion. Other facilities at the center include a battery charging area, ramp office, covered truck loading area, guard house and five-ba- y garage and office building. INITIALLY, UP expects to handle 59,000 motor vehicles annually with that number expected to grow as other manufacturers begin using the center, a UP news release says. 70-ac- TAKE AWAY the challenge and you've taken away an integral part of human character, he says. You develop character by working hard and taking risks. Im not the type of man to sit around and clip municipal bond coupons for a secure Life is one gigantic LAYTON - Inspite of the late fall season and threat of bad weather, construction activity in Layton remained very healthy. During October, the building department issued 47 permits for single dwellings, one permit and thiee for new commercial buildings. -- CLEAR HELD - Union Pacific System has completed and placed in operation its new $5.3 million automobile distribution center at Clearfield. THE FACILITY will serve as the primary distribution center for LAYTON - The Peppercorn is more than a restaurant. ..It's also the story of a man. Layton building healthy Valley Home Medicare 377 E. Gentile, Layton - 544-570- 0 I He had vision. HERSH IPAKTCHIAN fool. Employees can make or break if they break it, a business--bu- t then its the owners fault for letting them do so. attract, but not hold a customer. The food quality is essential, and heading the kitchen operation is Pepper-cor- n Chef of the Year) Carl Morgan, previously retired after serving as executive corporate chef for Salt Pearson Enterprises. Hershs concept for the his fifth restaurant in current as he describes, operation--wa- s, casually elegant dining in a non-stuff- y, California-typ- HIS MAJOR dessert attraction is also unique, offering customers a giving-y- ear after year after year Lake-base- d e atmosphere. His menu offerings challenge the traditional in Davis County. His luncheon menu, for instance, includes three types of Omelettes, and both lunch and dinner selections include three Fresh Catch seafood items. The Gift that Keeps on veteran (and former Beehive MORGAN WAS lured back into the kitchen after Hersh promised him carte blanche in equipment and food preparation. The Peppercorn was exciting in that Hersh said cost would not be a problem. Of course, cost is always a consideration, but Hersh views cost as a secondary ingredient in a successful restaurant. Costs can be Were expanding Help us celebrate our grand opening in our new location Come in and register for free drawing to be held on Dec. 21st 12 Color TV - (need not be present to win) Over Unsurpassed picture quality All major 2000 program choices 4-hours a day -2- systems available Patio or deck mounted systems ideal for condos and apartments Financing Service Custom designed systems See our Selection. peg's 315 North Main New Hours 9 a.m. to 8 p.m. 295D I SHIl 347.41 M-S- - Kaysville - 546-361- 7 Closed Sundays Vlsa Mastercharge |