| Show recognized AS A BUSINESS ART there baill remain a few isolated instances over tho the country of 0 people who ilo do not believe that advertising pays butcho but who cling to the old idea that thel the are discharging a bert sort of moral morat obligate oblIga tir n which they owe tho the community at it large when whon they contribute their paltry mile in tuber ader toward the support of their local paper these are tho tile firms which run the same mutter matter from 3 a car in to car out tu in season and out of season advertising roa flannels in july and bauo in january 0 or r thoy they may happen to start in with it 1 ali 18 tho the same old song with them of course ou nude inde stand that this is 13 money thrown away as far as arc concerned but then you get out a pretty good paper and we feel feell ike like helping hoi ping you along to con convince loco a man of this clase class that he Is wrong in hie his position Is a task equal in magnitude to turning the back it operate operates like moral suasion on a mule fosella of 0 thia this class usually drag along in the old rut until they are crowded to the wall b their more enterprising neighbors that judicious advertising doea does pay ie Is eviden ceil in the tile fact that the tile most successful P in the country are the most liberal buyers of space AIer advertising within the pa t decade haa has grown to bo be recognized as a bubines art am which calls callear cal leur ahr trained experts to look took after every detail and these command among the highest ial arles 1 dij IIA i business busl world today there may be little lo 10 spasmodic apa spas or haphazard but the systematically directed effort navor never falls to produce results S J of la IS being discuss as a candidate ca for the rv republican nomination to the state log lel lat aturo re the gen gone lemau mau la Is to have the matter id 41 8 t S |
