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Show GheSaltLakeTribune : PERSPECTIVE — swords. yousee what headline writers otso Salt: but little _pering. “Enticing Says _tis, “but accuracy is a must.” desk fellow Assistant News Editor Kirk Mill- perform this task excel. (Reportersdo not writetheirown headlines, jooe use their brevity, nee or oe their precision andfo"Rox the Canal leave the reading public misinformed because most people simply read headlines. While most of us do browse through the scan isa functionto deter- mine which stories interest us, a sorting of the intellectual wheatfrom the perceived chaff.If a headline int intrigues, we generally will read the story in whichits details stand on their own merits, a misleading headline notwithstanding.Ifthe ee doesn’t prompt usto go further, its message quicklyis forgotten in the he of otherreading. Writing an accurate,enticing headline is the goal of all who labor onthiscritical a of newspa- always is possible,” News Baitor Angela Cur Good headline ‘writingis an in which most ofthe 30 Cofumnmightbeltedtoss lumn t toas ew as810 size on 10 letters to a line, FROM THE EDITOR LETTER —————————————————— ptRe eesteae feces: ‘@6each morning. you can get the impresSon thersianottingioit-Youwilldis. ons.inaeaite * Seeking Column * Catchyis better than cute. But. warns son: “No matter how clever a headline ae, sgne or — itisa line. There isan Swan saying: ‘If storiestalk toreadheadlines scream.’ There are two schools of headlining: teasing and the traditional recapitula- tion. By way of example, take a hypothetical story in which doctors warn that medically ignoring the signs of lung canceris fatal. The teaser headline might read: “Read These Signs or You Will Die.” An explanatory version: “Doctors Say Ignoring Signs of Lung Cancer Usually Fatal.” Guess whichone has the most impact. Guess which one is a bit overheated for my tastes. editor Ron Morris’formula for ideal headlines: key words that accurately convey the gist of the story, use of strong verbs in the active voice and avoiding awkward breaks betweenlines. Colleague Brian MacIntyre agrees thatthefirst duty of headliningis to cutto the story's chase. Ifhe hasa funtale before him, MacIn- tyre likes to use pop culture references which “speak to the readerin a familiar language.” Rodder, Editor ’ Mak H es dli hea nes The ahove headline is set in 24 point i aiee Roman boid. This caption is an of the type called for by the page design- e ‘decks”) and italic over columns. (Weekly theme sections, eg. Food, Arts, et. have more Iewayontheir ston fronts headline typefaces allowed.) One typeface branchhas little flourishes at the ends ofthe letters called “serifs,” like the Times Roman. Type fami-~ lies without that pomeanae “sans-serif,” such as this exam} Hel—_vetica used for captions under our photos and in mostgraphics. Shape differences include categories we used to call “ point Helvetica typeface. (butnowreferto as full-bodied), e.g. Headlines come in various styles, , or “skinny” typefaces, such as The advantage of condensed type obviously is that more can be said in the same space. Expanded typefaces, however, have more impact. shapes, sizes and spaces,criteria nor- mally predetermined for a headline ertier by the design of the page. (Assis- tant News Editor Anna Cekolareminds us that headlines also serve as crucial design elements on pages.) Here are the ins and outs of headline type: @ Type is grouped into “families” based on theartistic design oftheletters. This column and mostotherstories cur- rently are set in a typeface known as Nimrod, chosen because of its legibility. The Tribune's primary headline typeface for newssectionsis stylish yet functional. @ Like mosttypefaces; Times Roman haslightface, boldface and italic versions. Weemploythebold for main hea lightface for secondary headlines (called @ Headlinesizes are measured in Seiace . Eventhea 72 point of tha pietintcn Hk cross top page limitofapproximatelySetters“It has y: “Unaware readers wonder os didnt saytals or that, without realizing the darn thing has tofit in an Seonizinely specific space Abbreviations are allowed, but not hyand t Jace “and” with a comma. eaesaapiger tas itu i rules, One ofours is that the first letter of most words must be capitalized. Butforgetall that. Your assignmentis to write a one-column wide, three-line deep head- line reflecting the contents of this col- umn. (I realize I am setting myself up, so be kind.) printer’s “points” with 72 points to an inch. Therefore, a 72 point headlinewill You havebut one constriction: Each of the three lines mustcontain no fewer measure oneinchfrom the bottom ofletters with descenderstems,for instance a than 10 nor more than 15letters (spaces .” to the top of ascenderletters, like “h.” (Whenusing all capital letters, every alphabetletter measures THE SAME HEIGHT.) On a routine day,ourlargest front page headlineis 72 points in size, although we have run headlinesas large as 120 points. (By comparison,the type size of the words you are reading is 9 entry already is in place. point.) @ The mostlimiting factoris space. A and punctuation countas letter). My Try your headline handwith this bit of advice from Assistant News Editor ‘The headlipe writeris a story- ke Editor INATIONAL WEER in REVIEW EARTHWEEK: A DIARY OF THE PLANET Compiled by TOM HARVEY W Venezuela: Military divers on Thursda¥ searched the Caribbean Sea for looters allegedly killed by security forces during the aftermath of deadly floods, in anat- tempt to curb the outbreak of crime in Vargas. President Hugo Chavez and other high-levelofficials have dismissed allegations. Human rights groups say Chavez’s criticismsare aimed at intimidating them and any witnesses who might comeforwardto testify. The divers found only tree 's andall typesof trash. Chile: When Ricardo Lagos becomes president in Marchafter winning a runoff election last weekend, he'll be the coun- try’s first Socialist leader since Salvador Allende, ousted in a 1973 military coup. ButLagosis hardly in the mold of Allende, whose fiery rhetoric and poorly conceived economic policies brought on the coup. Indeed, Lagoshas sought out George Soros and David Rockefeller for joint photographsandtold a conference oflocal busi- ness leaders that he would follow moderate economicpolicies. @ Mexico:Students, teachers and employees at Latin America’s largest university overwhelmingly voted last week to end a strike that has closed classroomsfor nine - months. In a referendum Thursday, a compromise proposal to open the Mexico City school from newly appointed Rector Juan Ramonde la Fuente was approved overwhelmingly. Colombia: Leftist rebels promised Thursdayto keep blowingupelectric towers until the government meets their demands for peace — a campaign that has already caused severe powerrationing. | Civic groups planned a nationwideprotest against last week’s rash of pylon bomb: ings. The rebel attacks have forced school closings, hurt businesses and prompted utilities to announce rate increases. / Canada: Saskatchewan's farm crisis coalition renewed its call for $1 billion in . federal aid Thursday, saying new figures show thePrairie farm crisis is worse ’ firstthought. The coalition offarmers and politicians voted to keep pressuring Ottawa for a “trade equalization payment” to help grain farmers compete with foreign subsidies. a : Scientists working in there- mote Patagonia region say they have discovered partial remains of what may be the largest dinosaur species on record. The dinosaur is believed to have stretched between 157 and 167feet from headtotail and more than10 tons. sabes throuih pata CF‘South Africa’s Westem: Cape province have caused widespread damage to the Silvermine Nature Reserve as’ | & well as several inhabited areas, Despite summer heat and high winds, authorities believed they had brought the fires undercontrolearly in the week, but huge sparks, from a burning mountainside near Simon's Town later ignited one of the country’s oldest inhabited districts. Luxury homes on the picturesque Cape | Belgium: The European Union Commission unveiled plans Wednesdayfor a radical cleanup of the fraud-tainted EU executive office and promised to protect bureaucrats who expose scandals. The plan, which must now go before the 15 memberstates and the European Parliament,callsfor hiring on the basis of merit rather than patronage and includes a code ing heat fromthe flames had sewag that raw sewa was gushing into the sea. Crocodile Menace The African countries of Botswana and Malawi are both plagued with exploding populationsofcrocodiles that have been killing local residents at an alarming rate in recent months. Crocodiles in the Lower Shire Valley ofsouthern Malawi have beenkilling at least twopeople per day, but the number could be even higher since the incidents have become so common that they are going unreported. The reptiles have been flourishing since thesigningof the International Convention on Endangered Species, which limits the culling of crocodiles and someother animals, The booming croc population has put a strain on the reptiles’ available food supplies. and sent them into populated areas. Guatemalan Eruptions Guatemala’s Pacay produced spectacular eruptions just tothe south of the capitalthatinjured more than 50people with falling lava. The eruptions of the 8,371-foot cylindrical promptedauthorities to evacuate 2,000 residents in the are, Nearby coffee plantations were alsoevacuated. Famed Tigress Feared Dead Taiwan, the Pakistan-Afghanistan borA pelt found by Indian der region, northern Greeve, southwestwildlifeexperts in the home of emPeru, northeastem Colombia, west‘an alleged game poacher may em Venezuela, two points in Northern be that of a well-known female tiger California, Alaska's Kodiak Island, worst ecological disaster to hit the seen on the cover of National Georegion ina decade. Thespill was endan- western Maine and central Georgia. graphic and featured in frequent televigering animal and plant life in mangrove Floods Return sion documentaries. The tigress, Sita, wetlands that are rich in biological Venezuelan Fresh mudslides were lived in the Bandhaygarh National Park versity. Part of a 12-mile refinery unleashed and rivers. burst in the state of Madhya Pradesh where pipeline developed a leak near the coast their banks in northern she had not been seen since October and spewed oil over beaches and into Venezuelaas 50 hours ofpounding rains 1998, The blood-stained tiger skin was Guanabara Bay. State environmental struck the region. The slides began aday discovered in the possession of a man officials told reportersthatthe refinery’ after a powerful earthquake hit the same wholives nearthe park and has arecord pipelines were not well maintained and area, but officials tried to reassure the of poaching. Forest officials sa have deteriorated. population that there was no connection markings closely resembled S between the two events. Panicked resi- there was evidence that the tiger had Earthquakes dents feared that the flooding could beenkilled recently. A wildlife photogAt least four people were reach the magnitude of last December's rapher whohad worked closely with the killed and hundredsofothers disastrous inundations. The renewed cat surmised that she was so familiar injured when a magnitude 5.9 flooding and slides struck the state of with humans that she may have lost foreshock, followed by a powerful mag- Vargas, locatedon the coastal stripnorth someof her instinctualfear of them and nitude 6.5 earthquake, struck southwest of the capital city of Caracas. Over- become easy prey herself. China's Yunnan province. Initial flowing rivers and streams destroyed Angeles Times Syndicate reports said the temblor destroyed more ‘much ofthe recent reconstruction work Distributed by: Theil: Los earth@ slip net than 10,000 homes in the province's that had beencarried out by military and ©2000Earth EnvironmentService Yao'an county. private contractors, At least 13 000 gallons of crude oil gushing from a broken pipeline in Riode Janeiro created what authorities termed the medical emergencies. But for more than a week, half the nation’s light aircraft have aviationfuel. The fuel, provided by Mobil Oil Australia Ltd., a subsidiary of U.S.based Exxon Mobil Corp., can cause engines to cut out in midflight. Nobody knows how many planes carry the bad clean contaminated systems. liner with coup leader Gen. Pervez Musharraf on board from landing in legedly hadlittle fuel remaining. Sharif tharoayealirib.com. staged the asa ploy to justify the end to democratic rule. @ China: Beijing will strengthen ties with Islam’s holiest places. Washington accuses bin Laden of masterminding the its former adversary South Korea to help ease tension on the divided Korean Peninsula, China’s defense ministersaidlast week, Chi Haotian made the comments during the first-ever visit by a Chinese defense chief to South Korea. @ Jordan: Thenation’s boyish king disguised himself and slipped outof his hilltop Amman palace last week to find out ese the hospital services offered to ordinary It was the fourth time since his ascensionto the throne nearly a yout ago that King Abdullah II has left his palace in disguise to try to find out what SUBSCRIPTION RATES Mail (4-week period) Carrier Delis ee Dyna a cr Daily .. rer moa (at Afghanistan: A Taliban-controlled newspaper reported last week that susterrorist Osama bin Laden would end his “hostility” toward the United States if Washington withdrawsits soldiers from Saudi Arabia,thesite of two of Compiled by JENNIFER SKORDAS fuel and there is no known method to are accused of barring a commercial air- Kenya Wildlife Service said Wednesday. In a statement, the agency said antipoachingforces havearrested 10 poachers suspected of killing elephants for their ivory and haveseized eight firearms in thelast two weeks. Uganda: Light girls kidnapped more than three years ago by Sudan-based Ugandan rebels were freed and handed over to UNICEF, the U.N. agency said y. Officials also were negotiating the ee of an undetermined numberof girls who remain in rebel hands. The * Ugandan government has been demanding the release of 58 schoolgirls held by the Lord’s Resistance Army. W Britain: A female employee of the Professional Golfers’ Association who was signed her job as staff trainer at The been grounded because of contaminated Sharif with kidnapping, hijacking, ter- havekilled atleast six of the gunmen, the association Thursday. Judy Owen,39, re- life is reallylike for the people of his Arab kingdom. Hevisited one hospital and decided it is “poorly managed and its services are unsatisfactory,” said anofficial. small planes to deliver the mail, shuttle students, bring in doctors and evacuate rorism and attempted murderlast week, more than three months after an army coup ended civilian rule. The defendants kenya: Poachers in northeastern Kenya havekilled at least 15 elephants since September, and police and rangers Belfry, the PGA’s headquarters near Bir- W Australia: The Outback depends on @ Pakistan: An anti-terrorist court charged ousted Prime Minister Nawaz of conduct for all EU officials and employees. rred from wearing pants to work wona sexual discrimination lawsuit against the PACIFIC / FAR EAST / MIDDLE EAST says / Compiled by BRIAN MAC INTYRE police had toforce reluctantresidents to. | evacuate the exclusive suburb of Constantia on the eastern slopes of Table Mountain. Witnesses reported thatse: Karachi. Whenthe planedid land,it alTom Harvey, a formercoi in America, compiled this column from news reports, He welcomes e-mail at By Steve Newman $1200 oe ate os) ADVERTISING NUMBERS mingham, just weeks after coming to the job andbeing instructed to wear dresses orskirts atall times. France: More than 6,000 French couples, both gay and heterosexual, haveregistered their unions undera new law giving extensive legal rights to unmarried couples, the Justice Ministry said Thurs- day, The Civil Solidarity Pact law, passed last October, has sparked a fierce sobete in France, with opponents charging it he undermine traditional family values. 1998 bombingof two embassies in Africa. @ South Africa: The nation’s premierorW Japan: Abouta tenth of Tokyo junior high schoolgirls say male teachers have asked them to serve tea or give them a chestra announced Thursdayit was out of massage,according to a survey reported by Kyodo news agency Saturday. The survey done by thecity’s public school money and was shutting down. of the National SymphonyOrchestra sai it was tough to compete with the need for schools, clinics, sewers and even running water for the many impoverished blacks teachers’ unionsaidslightly more denied services by the apartheid tenth of the girls said teachers had stared government, at their bodies, while slightly less than a tenth said teachers had touched them. o ‘ian Mac Intyre was a his Jennifer Skordas ne email at native Dublin. He welcomes e-mail at bmac@sltrib.com. jskordas@sltrib. CIRCULATION NUMBERS For same-day missed delivery replacement home ew ons,canelations wd bingnorman ell Monday tiawonoeade enae 50) Tear2k NEWSROOM NUMBERS |
