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Show Sun Advocate, Price, Utah 3A Tuesday, August 9, 1994 Utah commission releases first quarter taxable sales statistics According to the Utah Tax Commission Economic & Sta- tistical Unit, broad-base- d strong growth in taxable sales continues through the first quarter of 1994 across the state. Spurred by an expanding preliminary taxable economy, sales rose 13.4 percent in 1994s first quarter compared to same period sales last year. Business investment purchases led the major sectors by escalating 14.5 percent. An almost gain in retail durable goods sales pushed overall retail trade up 12.5 percent and taxable services made a respectable nt From left, Bonnie Johnson, Christa Kaminski Nicole Rackley evaluate the creative art available for advertisers to use in the Sun Sun Advocate publisher Advocate. A recent national study shows com-an- d munity newspapers are a primary source of advertising information for local residents. Community newspapers are the dominant source of local news and advertising information for households in their circulation areas, according to national study of the first-eve- r community newspaper readership. The study backs up many other studies that have been done locally and on a state level. In the study, 64 percent of households where community newspapers distribute ported that newspapers are re- their primary source of local news. Fifty-eig- percent of the ht households reported that newspapers were their pri- mary source of advertising information. Sixty five percent of community newspapers reader households stated they always or frequently read retail store ads and 86 percent indicated they use ads in the community newspaper to find local bargains. Readership of community newspapers was also classified as excellent. Eight-thre- e percent of readers said they read every issue or almost every issue; 52 percent said they keep their newspaper for a week or longer. There are 2.26 readers per household, the study found. Kevin Ashby, Sun Advocate and Emery County Progress publisher, explained that the survey was valuable in several respects. He pointed out that the findings of the study show community newspapers as strong advertising vehicles as well as having healthy reader demographics. "One of the most valuable rewards an advertiser receives by advertising in our newspaper is intangible and that is the friendly attitude of the reader when reading about his or her community," said Ashby. The community newspaper tie to his or her reader and that tie affects community readership of both local news and local advertising he confeels a tinued. "In both cases, community newspaper readers are likely to see something that directly affects them and that's why our newspapers have such high credibility," Ashby said. Readers have especially seen changes in the format and content of the Sun Advocate and Emery County Progress. Subscriptions numbers are increasing as is the advertising lineage, which allows for more pages and ultimately more news space. are in a good trend for our newspapers and I feel that readers and advertisers are the beneficiaries of this trend" , said Ashby. "Carbon and Emery counties have a strong tradi-tionnewspapers support and we are striving to only make our product better." "We of refunds (down 28 percent), were up 11.8 percent in the first quarter. This is the base upon which state and local sales taxes are calculated. Based on the growth plus the fact consumer prices rose only 1.8 percent, real taxable sales rose 9.9 percent. The positive showing continues a string of 13 consecutive quarters of gains for taxable sales in the 11.8-perce- nt real-doll- state. Real-doll- ar ar 143.6-perce- Orrin Hatch that Sen. increases the amount of feder- al money Utah currently receives for its schools. Hatch offered his amendment as part of the Reauthorization of the Elementary and Secondary Education Act passed by the Senate last Tuesday. Hatchs amendment proposed an equalization factor for Chapter One funding that would treat states equally and is based on a factor that states can control, the equal distribution of resources among local school districts in the state. This is an important first victory to help correct the historical problem Utah has faced in receiving its fair share of federal education do- For stated Hatch. llars, years, Utah has been shouldering the burden of an unfair Chapter One formula. Utahns should not have to pay more so citizens in other states can by In Sut AtfwaH. M prop1 No part hand iMybraprxluc4 coraant artten without pritx Al d SuiAdvocaM Sun Advocate by Pubiahad Evafy Tuaaday and Thuradqr tia Sun Adyocala 7$ W (lain, Prica, Uta MSOt 2 Phona (Ml) Emary County (Mica 61 P.O. Boi Caala Data, UWi (45U Phona (Ml) 58, USPS odce d addraea IK Poabnaalaraand dwngaa Sen Advocatt PO Bon 70, Plica. Utah (4501 increases. under the new formula will continue to increase year by year relative to the old money. formula. The federal formula for determining Utahs share of Chapter One funds has been based on state per pupil expenditures. Because Utah il has large families, its has rate expenditure been lower than any other state. Utah has the nations worst case scenario when it md National Naanpapai Aoodafon amendment will now be debated in a conference committee by members of the Senate and the House. The per-pup- fight to the very end to ensure that Utah will be treated more fairly with respect to Chapter One funding, added Hatch. nt atontha $lt.01A store sales, which claimed a gain. Low interest rates, record high Utah business confi- 1994. According to University of Utah economists, fear of rising interest rates cou pled with warm weather were the major dence and strong competitive pressures were factors which probably boosted Utah business investment during first hous- quarter. ZZZ High School Juniors T T Seniors and Graduates Could you use some extra money while attending school? The Utah Army National Guard will pay you to work one weekend a month and train you during the summer. And you may qualify for the Montgomery GI Bill to help pay for your college. CALL NOW!! SFC PETERS ltah mrg i i $ 637-431- 1 fpi heirBest fitt An Fqual Opportunity tmplover (7S02rSi3iri USKMfftS All Gals Shorts Cavaricci, Pepe, All OFF ri1"-l- " bv Bob & Peggy Migliori C REPORT When selecting carpeting for halls, stairs, and other high-traffi- c areas, look for a densely tufted carpet with low pile height good choice of carpet style for areas includes textured plush carpeting, which features A t pile with heights that exf ceed inch. 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Equipment, Lawman, "Lucky This Week g goods store sales increased only 2.9 percent. Slightly stronger were general merchandise and apparel Stimulated by an almost increase in residential construction value, the building and garden and furniture sectors jumped 32.1 percent in the first quarter of factors in the booming ing business. miscellaneous-shoppin- Hunter Green, White, Teal, Natural, Reg. to 49.98 This Week Only other states would also benefit from the amendment. ter, while factors. Layaway Plan Subscription Rats: by In Tan, Navy, Another good choice for carpetareas Is the random shear style which mixes cut and uncut loops to create a highly textured THE sentiment, stimulated Prewashed Jeans ing for UtL law jumped over 16 percent for the fifth quarter in a row. Retail sales of durable goods rose 23.7 percent to $945 million and motor vehicle dealer sales rose 17.5 percent. Relatively high consumer le non-durab- 501's centage of working-ag- e adults. Utah can use the I will sales, which rose 7 percent in the first quarter, increased close to expectations. Eating and drinking place sales were up 11.5 percent, led somewhat by strong tourism which was reflected in the 12.6 percent gain in Salt Lake City airport passenger arrivals and departure statistics. Food store sales rose only 5.6 percent in the first quar- Durable goods sectors B.U.M., E.N.U.F., Gimmle percentage of school-ag- e children and the lowest per- ht Retail 6.9 percent. Z, HINT: '' MCMIiaOl comes to school finance, Hatch stated on the Senate floor. We have the highest Thirty-eig- cent increase, and Beaver had the biggest decrease at nt 9-- 6 Kevin Ashby, Publisher Lynnda Johnson, Editor Sacond Clan Poabga Pdd al Price, Utah Poat OSca and addlond malhg pay less to support their own educational systems. If this amendment becomes law, Utah would receive about $1.3 million, or a 4.1 percent increase from the first year. In addition, Utahs allocation Kay-svill- taxable major counties on the Wasatch Front showed double-digi- t percentage Con- tinued fears that interest rates might rise further may give rise to another jump in the third quarter of 1994. ledUtahwitha37.1 per- sales have shown increases in 23 of the last 24 quarters. Carbon County was among 19 other area in Utah to experience a double-dig- it percent of increase in gross taxable retail sales, services and use tax purchases between first quarter 1993 and first quarter 1994. Even though Carbons increase was only 10.1 percent, the local 1992-9- 3 percent of increase during the same time frame was only 1.0 percent. Rich County led Utah with a increase for first quarter 1994, while Uintah County has experienced a decrease. All four Senate approves Hatch legislation increasing funding to Utah schools The United States Senate recently voted to approve an amendment sponsored by were up 33 percent. gain. strong wage and salary Gross taxable sales, includgrowth plus low interest rates, ing prior period payments and were the major driving Study indicates community papers dominate local advertising markets By KEVIN ASHBY Through May, overall residential construction values Price city realized a 4.4 percent increase between 1992-9- 3 and 1993-9- 4 figures show a 13.5 percent increase in gross taxable retail sales, services and use tax purche ases for the first quarter. iQ3!Bii37MnT3Ei Purchases |