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Show for travelers: medic alert tag Every that family travels probably has at least one member with a medical problem hidden which in an emergency and without proper treatment could prove fatal. It could be diabetes, epilepsy, a heart condition or any one of numerous allergies. THE EUROPE. BOOK Meticulous planning. TAKE the case of a diabetic. His actions closely parallel those of a drunk. Without a Medic Alert emblem he could wind up in jail and perhaps even lose his life. With the emblem, he is assured of proper treatment, for it speaks for him if he is unable to speak for himself. Or perhaps a traveler is allergic to penicillin. An injection of this drug could make him seriously ill and perhaps even kill him. Should he be unconscious there would be no way anyone attending him would know this. Here again the Medic Alert emblem could be a life-save- r. Heres how it works: On the front of the emblem are engraved the words Medic Alert around the Staff of Aesculapius, the internationally - recognized medical symbol. On the reverse are engraved the wearers problem, his identification number and the phone number of Medic Alert headquarters in Turlock, Calif. This number is to physicians, available nurses, law enforcement officers and other authorized personnel on a collect-cal- l basis at any time from any place in the world. Through the Foundations computerized central answering file, vital information on a member can be relayed within a matter of seconds. Scuba diveis, contact lens wearers and those who wish, upon death, to donate their vital organs to medical science are among those' w ho should wear the Medic Alert emblem. SIATES AMERICA BOOK BOOK THE S New from the Travel Planners of American Express. The 1972 edition of The Books that give you every detail of hundreds of artfully planned tours to almost anywhere. Absolutely free. one-fift- These people should Alert wear the Medic emblem especially when tliey travel, for it could save their lives. SOUTH a The American Medical Association estimates that some 40,000,000 Americans, of the populah or tion, have such a problem. This would include some 39,000 Salt Lake City resi- dents. THE UMTED With these Books you How to get what you pay for Should you travel alone? Should you travel with a group? The secret of relaxed travel and more. can go through each American Express tour in detail, mile by mile and day by day. A year and more in advance, expert travel planners have been solving all the problems for you.' You are told what you will see and when and how you will see it Your class of hotels, entertainment and meals are described and often illustrated with color pictures. There is a map of each route and a list of the dates when each tour departs. The price of each tour is listed. In American Express Books the fine print is large and clear, in plain English. These Books will help you discover which kind of traveler you aro.There are clear explanations of the Swinger and Grand tours, where your time is your own for exploration and How to cope calmly adventure. with curious local customs. Or, if you like to sit back and let someone else do all the work, there are fully escorted tours Knew about them in advance. The books contain hundreds of useful travel tips: store hours in in all price ranges for trips to just about anywhere in the world. There's an American Express different countries, what to wear where, customs tour style to suit your pocket and personality. regulations, tipping, and what spells Ladies Room." There are sections that will teach you Wh&t the world's largest such things as the international language of travel company can add to your trip. roulette (rien ne va plus -- no more bets, here American Express name means security, The we go). Youll learn about the subway in Paris comfort and value for travelers. American with rubber wheels and the subway in Moscow Express Company and its subsidiaries and with crystal chandeliers. You'll learn the ritual have over 800 offices in the in representatives "skol" to in to drink tequila Mexico, way United States and throughout the world. So Copenhagen, to order lemonade in Madrid. theres someone you can turn to for assistance along the way. You'll discover that because American Express is big, it can get you rates, from hotels and airlines you could never arrange as an individual. Most tips are included in all American Express tours, so you get courteous attentive service wherever you go without leaving to fumble among s'- the kroner and zlotys. Free-Lan- Transatlantic air fares will be very competitive during 1972 American Express pledges that you will pay the lowest applicable jet air fare on scheduled airlines for the tour you select If the airline fare for your tour is reduced between the time you book and the time you leave; American Express will refund the savings to you. Hotels in many parts of the world are overcrowded during desirable seasons. American Express guarantees you a reserved room at a rate you couldn't arrange.on your own. And the prices in The Books include many meals, ground transportation, entertainment, lots of extras. Send for The Books that spell out the information about the areas you'd like to visit this year. Then comparison shop among tours if you ike. You may find a cheaper way to go where you want to go. But if you check the details, we are sure you will agree American Express offers excellent value. You can get your Books and buy your tour from your American Express Trawl Offic e or any travel agency. Or send in this coupon today. "American Express, for people who travel ."s" The OlA. Miss Gem Green American Express Fulfillment Center P.O. Box 807, Fullerton, Calif. 92633 Salt Lake Please send the free -- Book, Addiess. City State Phone- -- Zip.- Youll discover that in Japan, birthing with friends is considered sociable, and that on most American Express tours a private bath is guaranteed AMERICAN EXPRESS THE TRAVEL PLANNERS YOUR AMERICAN SI, sm 1971 EXPRESS TRAVEL AGENCY SALT LAKE: 10 West 2nd So. St., 84101. (801) 328-973- 3 w |