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Show s T"Pies ' ! Again-th- frozen e Preferred JH " Laundry Product Changes Formula Most in the Salt Lake Market detergents Ajax laundry formula has been changed lo two major imincorporate provements. First, an entirely t new. brightener system. has been formulated for bright-ene- r ALD. This stepped-usystem will give the ' consumer better results on colored laundry and today's modern synthetic fabrics.-Thsecond major additive is sodium bromide, a bleaching agent which significantly boosts the formula's stain removal and whitening action. This Ingredient will give the consumer full" cup bleaching power when she uses less than the full cup recommended by bleach manufacturers. four-par- . ' UTAH BRAND 'n Flame Brand Frost For Sale Super Markets W also havo available and cream pies. at our plant freshly baked fruit Since 2323 South Wet Temple - Consumer Analyilp 1967 research market studies show up to half of all their housewives . underuse regular bleach, the addition of . hjbrrude has significant performance benefits. ALD formula, The ;new therefore, w ill offer the consodium better sumer - performance, not only on whites, but on colored laundry and synthetic fabrics a well. ALD has a new floral perfume which is particularly appealing for the fresh odor it leaves on finished, clean - , Kick-groun- ' name. Tbe White Knight, Here's Fan Mail To Chick Ranch But prised. picture Tills emphasis on whites and heavily soiled clothes perhaps has limited the appeal of Ajax. We have found that women may be using Ajax for these laundry items and an for colored other product .clothes or synthetic fabrics. - to. this possible usage probwill be posi- specialty lem. Ajax-tioned as the. best detergent for the whole .wash. The tradi- lional Ajax cleaning power image will he applied to hnth parts of the wash . . . whites will mean and colors. Ajax-that Ajax is now Strong Two For Stronger Whites Ways and Stronger Colors" . . . the modern detergent for today's active families, todayLs modern fabrics and today's total wash. . can convenient z. now has an easy-- ; open zip strip my You know how you ing. In response 8-o- you know how that, goes! Well, 1 stalled as long, as I could but finally we left for lelii. I'tah, It took us ahout thirty minutes to drive from my home to I.ehi. We arrived about 1:30. .and bov. was I sur- iGkEEQ dirt in a familys laundry. In tuost families, this generally white means white laundry shirts, sheets and pillow cases etc. For years', we have been, stressing the superior ele.rting power of Ajax ort white cloth- 66 in the Dear Sir; The other day I was Invited to visit an egg farm and bring my kids. Boy. my day off and I should' spend it with some dumb chickens. insisted 31 of Al.D's cleaning power., has been added to the front of the carton which announces that Ajax is now strong two ways . . . stronger wb'tes and stronger colors. The new product w ill be called Ajax-2- . Ibis Is not only another way to say that Ajax ss new, improved and modem, but is the Kssts hw the new brand strategy and positioning. f Ajax has always meant symbol cleaning power for. the tough This new portiere' was significantly preferred over Tide recent and Bold perfume consumer tests, new will The package visually say that the product La new and improved To maintain easy consumer recognition et the product, certain design elemeriia from the old came have been retained . . . the blue. the red on white aysx. F3 1981 Umroday, September St, 1h- a chicken place, all smelly and gooey, with a thousand billion flies, well this wasn't like that at all. I took off my galoshes and. Just stared. These chickens had it better than I did air conditioning yet. These places lliey lived in were longer than a football field and the chickens lived in cages just like living in a plush apartment house, couldnt believe how times no offensive had changed odor, even less flies than my neighbor has. The people there were us all Thov took swell. through and explained how you get an ecs. You think that's raw eh? Tnmmv. that's mv four v oar-oleven got to hold one of the chickens. He still talks about that. And do vou know how many thev got? What do vou think about nvnw? Well I figure If they go to all that trouble for an egg. I should at least use It. So we do. We always pick up Countryside. Boy, do they have neat chickens. Your friend, Sam Critchin - ;;-- t r to fill the gap... Thank you, Salt Loke, for continuing to favor Sunny Jim . , , the best always great for lunches, between meal gaps ... anytime. more GOODNESS from the sparkling kitchens ofi (0 SUNNY JlMl ilue Bonne1 tos the - ' jl & 'V V , Now. Just zip ths strip, lift this top, and yourt all Tjqo aat to maka a full quart of STORE COUPON j't rich-tast(- hvn m ,1&y cent. Kofdlibfl eMr. D'idad conned ..'V'.:: ' h Juic. Its to aasy...so convenient m yog ou 'n But after all, isn't that what Flamingos f all about? Who elsa gives you auch f.d. i tK gppiicotioA conatiN'oi pf ull'C lM shewing yovf mwe b !( coupon Void il prohibited. tpaed or rea'-(eCo ou te Your customer must poy ny iq-120tS of 1 cent. Redeem enly thro, ' or Jtendord Ivee by metlmg $notivt A OO'Otd Ot R.O. 9m 702. 33201 Offor good Only in U S A Tfc gouOOA :gget fxk rede"d Sen OJ? 4quet. Gives you jt 0tr 1968 ovipirot on Sopt no coupon por pound of liuo lonnof. CO, , - Florida oranga 100 ng It o a big so easy to z. can that makes have plenty of juice for the whole family? Then makes it a snap N to open? No wonder Flamingo 4 v ' is Salt Lake's best selling 's sv'V ; male everything foste so good it ust males food disappear. What s mare. Soft Blue Bonnet is low in saturated fat. It's eosy to J it's pooled in handy J serve ond store, orange juice. Pick up a can Soft Blue Bonnet flavor or ONE POUND SOFT BLUE BONN . air-fig- today at your favorite supermarket use tubs with six lids. Sandwiches, broccoli, bread, carrots, fish Soft Blue Bonnet males food disappearl Everything's better with Blue Bonnet much more for your money No wonder its Salt Lakes largest selling orange juice! Another n Product 1 Stondord IrondX STORE -4 CdUPON o " I. ' ; . x 'r . . . , 1 . . - - . ', COPYRIGHT 1960 SAFEWAY STORES INCORPORATED ' -- t j , ' Tthfr il i iL c |