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Show 2F Luncheon Meat Survived WW II rr Utah Dairy Princess Busy, Busy, Busy Among the busiest and most popular young women in Utah these days are the states Dairy- - Princess and her attendants. They are busy encouraging homemakers to stock up on plenty of milk for the weekend. To help in the effort, thev are giving away free , dairy bar mixers. This is how the plan, which is sponsored by the American Association Dairy of Utah, works: The Dairy Princess or one of her assistants calls at homes on Friday and Saturday. If, when she calls, the' homemaker has four or more quarts of milk in the refrigerator she receives the free . dairy bar mixer. The calls will The marketing story of iSPAM is perhaps the most unique of any of the 750 different food items manufactured by the Geo. A. Hormel k Co. In fact, we might boldly guess that it has the most and most unbelievable history of any of the other thousands of food products that are commonly seen on supermarket shelves today. It was die subject of a massive attack by American GIs during World War II; it was often proclaimed to be ham that had actually flunked its physical; and, one of the most celebrated (or cussed) words 4 throughout September and Oo tober. All in all, 160 dairy bar mixers will be distributed by the dairy beauties during the T said Kenneth period," Allred, Salt Lake City, chairin man of the committee charge of the program. Utah's Dairy Princess is comely Vickie Edwards, Heber City, Wasatch County, a Brigham Young University coed. Vickie, and her attendants recently completed a dairy tour of the state during which they gave demonstrations on the benefits of nrfilk drinking and enjoying other dairy foods before thousands of Utah school children and before civic and womens groups. un-usu-aj rf .. ' Av ' f f c y V' Vv ' ' i i ' V A1 Vickie Edwards Utah Dairy Prince n't fv 4i x not taken Family Favorite At any rate, only a few years after World War H SPAM was a family favorite. It was the most popular canned meat on the mrket by 1958. One of the proudest milestones occurred less than a year later when the one bil Not Another Bite of GIs into consideration uct and limericks. vowed never to eat another bite and thev. in him. were very vocif has It unrefutable. advanced a long way since the prediction during World War II that a quick, ending was THE FINEST BRAND NAMES IN QUALITY HOME FURNISHINGS James Lees Broyhill Lane Hoover Victor Armstrong American of Martinsville Bigelow Tell City Gulistan Syroco Lighthouse Bassett - RCA Whirlpool Magnivox And Many More Hibriteo Friendlier araarli, Inm Priwt ItHw eruht'i Why DmI Th Jwiw lb Thwwrwwalt Whn Are Switching ta Drsxsl nomosvillt Foreign Countries ' It is sold in 60 different foreign countries, resulting in an distribution as international close as any one product can possibly attain. Although the war provided SPAM with its day of greatest glory (or infamy), this luncheon meat product has since achieved an immense popularity. In fact, it was once estimated that 94 per cent of all Americans were happily eat- or perhaps many of the teenagers in the 1940s were never informed that they were not supposed to savor the prod- during this era, it gave birth to an entire series of flavor-som- e literature, including a variety of tales, odes, jokes, Millions lionth can was manufactured. Then, to meet the demand among newlyweds and senior citizens, Hormel introduced in 1964 the smaller version seven-ounc- e SPAM can. Today, SPAM is still the largest selling luncheon meat in the world, but its share of the market has increased to well over 50 per cent erous about expressing their distaste for this luncheon meat product Because no product in history had ever before suffered such a barrage of unfavorable - publicity, the Hormel Company certainly had some misgivings about SPAMS future. Perhaps GI memories were very short and just maybe the healing effects of time were If Hormel learned only one lesson from this amazing success story, it might just Well be that all publicity good or bad and Including all wartime barbs is, indeed, good Is The reputation of SPAM now RCA " ill Swa-vk- SUGAR HOUSE 1030 (art 3tt Snath PROVO 1134 NnrthSth Watt Jarmhut Company ing Horml SPAM. continue Win $25,000 with your recipe using either flour, baking mixes, or refrigerated fresh dough. The 1968 Pillsbury Busy Lady Bake-Of- f opens up two new categories: 1. New Mix Category where you use at least one package of a Pillsbury Mix in your recipe. Share with them your creative way to use a mix. 2. New Refrigerated Freeh Dough Category where you use at least one package of a Pillsbury Fresh Dough Product from die dairy case In your recipe. Its another brand new way to enter . . . brand new way to win. The Flour Category continues. What shortcut can you create from scratch, using at least cup of Pillsbury Best Flour? Remember the contest closet October 31, 1967. was Why the Bake-Of- f changed:' because baking changed. Nineteen years ago, when the Bake-Of-f started, things were different Baking was done from scratch. Mixes werent around. Today you are busy. You travel You work. You use the new convenience foods. Youre creative with em. You mix em. You match em. You add other ingredients to make them different and delicious. 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