| Show THE OGDEN STANDARD EXAMINER — SUNDAY MORNING JULY 22 1934 A 1 1 If)-- 1 1 ' sl ""! -- ' t V iff 1 I 7 " 1 - In -- A 7 feC 2k Mar 7 X An answer t TO ! Jirm a V JM 4 Pa (DM :1 7 A-- ' fill i By Helen Welsbimer I m I- Woo with madness! Be des perate fearless unrelenting! Sweep the screaming maiden off her feet and if she kicks "and raees remember that in half an hour she will love you She will r rejoice in your strength t Never never woo with sweetness! It is a losing virtue For "men as women wish they were' are cave men otrong silent nanasome Not gentlemen it must be added Just men creatures who take what they want At least if the opinion of the girls and women who read the love story magazines of the nation can be taken as any indication of what a woman wants every stenog raphed and school teacher is dreaming of aj young Lochinvar or an Arab sheik who would give her a romantic interlude Every housewife now and then has wistful minute when she wonders why she' took a jlesser prince Miss Amita Fairgrieve should know better than most women what kind of men the t a 4 great sisterhood adores As editor ot a widely circulated popular magazine she has Miss Fairgrieve the dean of love the task of supplying heroes to the reading public first magastory editors started the zine devoted entirely' to love stories That was 12 years ago Since then she has been identified with other romance magazines and now has one of the most popular weeklies in the country F you want to get your woman be a cave man! - " i " 7 7 : a— f( 'I j f J ' ' -- m editor certainly A y should know and this one says they like 'em rough and sardonic —the type of men who kiss with a sneer on their lips love-stor- ) mm TT70MENS responses to the" va- nous types of men pictured in the stories have led Miss Fairgrieve to announce unhesitatingly that the cave man always wins ! Maybe a girl would be slightly frightened if her escort anv nounced that he was taking her to the But if the plot is on a minister's Be Jie cave mam sheik or 'CSS loves she it! villain in full dress "woman paper page tvill love him all the more "The cave man is the most popular if he also loves sardonically Miss Fairgrieve says type of hero and kisses with a sneer sas if "The $irls would probably run if they Miss Fairgrieve saw one but they adore them in stories They are fondest of the men who tell them where to get off who jective despite these meanings speak sternly out of one side of their "Women want to be swept mouths off of their feet in spite of "Next to the cave man is the mathemselves" Miss Fairgrieve If a man is suffering ligned hero states - from her editorial expesympathy is on his side at once When rience a story has a maligned cave man as "Every woman fancies herself a strong man's a hero the whole idea is splendid The slave letters which our readers write demon( "Women do not like to have strate this" Sv - J ? 14 r i & S the girl in the story love the Forj instance one girl wrote: "I Uke a man to have some initiative and wrong man at first and then not bej namby-pambturn to a faithful man who has always been there patiently Another remarked of a certain They want waiting for her story i jMI like it because the hero is the man whom the girl to win what men used to be and not what she loved when the tale began men are now" She was remember--i- n ' on the first page' g the days when knights rode to crueconomic changes The gTeat sades pioneers killed scalping Indians love-stoafeditor Amita Afiss a have Fairgrieve of popular few last the magazine of and desperadoes held up stage coaches years t?ho after 12 years of getting the reactions of tsomen to fictional fected the status of fictional "Yes the more ruthless a pictured heroes knows uhat types of men the v omen favor fictional heroes typ heroes-anhero can be the more he is adored j There! is a story 'which contained the ify the general choice of j line: "He kissed her with a sneer on women is "sweet word Their favorite "The his lips' One reader wtotft to us saying: 1 plains 'The hero no longer needs to turn out to be loved hi He was so mean to herl " j adjective is "sardonic" a duke or nobleman in a chauffeur's disguise They hail any hero with delight who smiles sardonically" For! the formula which advises a man to or the son of a rich man" Miss Fairgrieve asSardonic according to Webster means in'"Now it is enough if he finds a job treat "era rough seems to be the ladies" own serts sincere or derisive scornfully or bitterly sarchoice- -' '"' Romance is growing practical coming down castic sneering "There is one word which women cannot to earth Cinderella is on the wane Or rather But k seems to "be romance's favorite ad- stand to have applied to men" the editor ex the prince is so Cinderella is too (CopjTlshtv 1334 br EverrVTeek llaSLzineX ' Or ! l y" j L ry f 13 l!!l!!illlllfllll!l!ll!llll!llllllll!l)l!llflljlillll!ll!ii'" NOTHER r 64 t m - 11 illllllllllllllOllllllllllllllllllli' : favorite' type- is the man who has wrongfully teen given a bad reputation Strange to say jand sad to say the man who has a bad reputation and deserves it is almost as popular as the one who has if and doesn't deserve it Women have dreams of winning such men back ito the right paths where they will misbehaved no more"1 There are two types of stories that score in First the type in which a girl and popularity a man hate each other5 all the way through and make up at the end Secpndly the man" j "get your story It is the feeling of conquest — - of a hard-boile- d indifferent strong and "sardonic" man who stands off and speaks but of the corner of Conhis mouth —that dominates each type quest still holds sway Love that is humbly offered in a lace paper package scented with myrrh and decorated with nice red hearts and turtle doves according to the reaction of the love story readers is something to be shelved - so-call- ed ! !i ' ' J- loye a man of whom tjiey can say: Ohv what a man 1"' Miss Fair"And for that reason the explains stuff just like the cave man" is sure-fir- e kiss cannot be too hot too story-boo- k too impassioned too bumingly! vivid as women wish they were know 'how to But they don't do it usually until the "TTTOMEN V grieve sheik A' long Men kiss! last page of the story too A brunet wants a blond hero and a blond prays nightly for a tall dark man with sad eyes Men havp accused women of lacking a sense of humor Men still announce that a sense of humor is the first requisite they are seeking in the woman who will have the high privilege of darning their hose and timing their breakfast Perhaps this accusation has a little eggs ground for truth ' Love stories Miss Fairgrieve has learned can't devote much space to humor Love to "women is a serious matter1 Winning a man is not a laugh Especially if 'he is a strong with sardonic eyes maligned cave man-shei- k Opposites- attract - j and a voice that comes out of a corne of his mouth! she are favorites ot- - womei "So are ranchmen- j In fact so long says as a man has virility it doesn t- matter much Education isn't a what his occupation is heroes in He requisite may or may not have a college diploma" - a tip for men f who" believe that their string of conquests makes thjem win higher favor in a lady's eyes We seldom use divorced men as heroes Most girls prefer to be a man's first serious love The majority of our readers are young land do affection not want to accept second-hande- d find older some Those of our readers who are thing that they have lost when they tead of ' young love" The voeue iust now is for heroes vlith red While clothes are not important! gener hair ally speaking evening clothes would lead the stvlft list ' I here are men readers too ot course ivien Civilian Conservation who are in c&mps brave as - and and silenj't any woman strong could wish— read love stories to keep their minds refreshed on feminine! curves ancl curls heroines They8 They too prefer have their own ideas about men Miss "They like heroines who' are sweet Fairgrieve declares "Usually a smal girl is preferred to a larger girl but now id then a tall girl wins taeir favor "Men insist that the eirls must be jhard to the task to "be t&o easy win They don't-wan- t In fact both sides like the £dea of copqucst" Miss Fairgrieve is fond of! the readeijs of her Their opinion of what wonien and magazine men like in one another fictionally is a$ unfailing index of what they like in real h'fej she has Love to get across either or a story learned page or on a white beach under a yellow moon must be sincere "To write an emotion an author must be TNo one sincere in her belief in it" she says can write a successful love story with her tongue in one side of her cheek" TTERE nilltljllllillllllM is J red-head- ed j |