| Show i u uBANKS BANKS SHOULD ADVERTISE Strong Argument for Newspaper Pub Publicity Publicity Before Convention P 1 Leroy Ielo Harwood treasurer of time the Mariners Savings honk hank of or N v Lon London don Ion Conn delivered d lere 1 an aim address he be before fore rore the of the he hunkers Bunkers t In New York the theother other day clay In iii 11 he lie made lade a 1 for fer or advertising In lii get L lug Ing hI and In lii building up say sav savings huge ings banks Mr wild How Is tho ho savings bank to lo regain Its Is partially lost lOll prestige Iy By ly aban abandoning dottIng the argument we o cannot advertise adert which does doel not miot mean Instill that U it Is lo to abandon conserva antI and prudence but bill nether the pos pea possession pR session 10 lon of those fundamentals to lo place Itself before the tho In him II Its 10 true light Tho Time method of conducting nn arm edu educational rational If It I we WI may so o term lerm tt It must of course tie he tilled to lo local conditions It I should not only Impress upon one emma the value lue of saving mono but U It I should emphasize he value of o doing it systematically o Time Ihl danger from the old stocking method timid and unsafe Investments should be JI brought out When this lies has hUl been boll well wel done dona let lei I the advertising bring bril out time the salutary of the savings bank l nl In II general and an rep 1 emphasis be beglen given glen by b applying the Iho particular point brought Into Inlo relief to lo the ho Institution In question Publish the stability of the blink bank In itt II such ch us ps alluding to Its I growth In Iii 1 by imy h showing how hw dollars of surplus there are to lo each de dellor I llor by hy a It 1 reference to lo the lie amount or M taI real estate loans In the community by pointing out the thc safe securities held hold holdby by rigid state stale iia I laws li S Specify interest t dates II III just jUll before they the are al at lt hand Do It I In itt such Rich a n way that list It cannot till fall fal In to and do nothing else ret til lt the tho time except to re roo fer to 10 the interest t rate rile If It 1 the rate Is IK about aboul to 10 he be reduced by necessity adopt ot Of advertisements to point out QU 0 the causes cause in him II tho tIme tersest manner bIt bio bl Let Lei each earh advertisement take up tip lp a astop 1 stop stait In time the reason meason and Ind at nt the came IAme time be complete complets In lii Itself l elf Put Pul It I In such a 1 manner that t n a gout coin rather than n a lose lasH will wi be had In tho the face of such uch a n reduction Advertise tho the ln of 0 earet In Iii II savings saving Show up tip 1 neo the tho relation of ot safety safelY lo to high inter oat esl rates Many MAn hank bank men nien Imagine that If U an arm Institution deports departs from the old ol way or of advertising It I loses lose Its II dignity dl TItle This Is not nol so 10 where lre advertising Is done domie properly Of course smart advertising Is In 10 Inbe Inbe Ure be strIctly avoided An n advertisement edit can be original and still ti be clean mind and cal terse lerse A savings hank bank advertiser should he be n a thorough gentleman genteman In tIme the Ild world but hut It Il should be re remembered rl that H it thorough gentleman makes friends us as s well wel with the man manof manof of or lowly rank as A the one of oC higher r sta staThe lo loton ton The tone lone of nf publicity should always appeal I to C him for whom the savings ang bank wail ni founded |
