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Show THE SALT HAKE TRIBUNE; "SUNDAY . ! m m m m 1 1 1 mii m t 1 1 nit 10 R NTNG OCTOBER" 12, lJTJt n u i m riff niTmTTnTnTiTtmimmnnmnTmTmTi t Himin o n rrn t in 1 1 1 mmm 1 n " An JtmpOTtmt Message TOE of a Jordan Car i fT has been most gratifying to me to enjoy that wonderful expression L of confidence which has been given to the Jordan Company by the apparently unanimous acceptance by Jordan owners of the new Great Jordan Line Eight. It is only natural that I should experience' a great pleasure in expressing to Jordan owners my appreciation of the efforts of Jordan engineers in producing what I really believe to be the best automobile from a practical point of view that has ever been produced in America. Hundreds of Jordan owners who in the past have been accustomed to think of two or three other much higher priced cars as being leaders from the stand- of and quality, have f)oint performance through companionship with The Great Line Eight that there is no car built in America which is any better. The sales record has been startling. This is no doubt due to the reputation our previous models have acquired as a high grade product, coupled with the fact that we are building an automobile to list below 3000 which can only be compared with those selling for at least 51000 more. It was our primary purpose in building The Great Line Eight to provide for Jordan owners at a price well within their reach, the best motor car we w could possibly build. I say "well within their reach" because if you compute the value of all the i added features which have been incorporated in The Great Line Eight, you will discover that it is really a lower priced automobile, from the standpoint of quality aand features, than any other car built in America, Jordan owners are not cheap buyers. They represent that admirable ijroup of Americans who are intelligent enough to realize that economy does not consist of low price, but in lasting investment value. It is very simple to prove that an automobile which lasts a long time and possesses a high second hand valuation is really a cheaper buy than a car which sells for a lower list price and de- preciates with more rapidity. This, then, is the important message I want to convey. It would please me greatly to have every Jordan owner ride in The Great Line Eiht. Every Jordan representative will be happy to accord him this privilege. Then compare this car with any other car at any price. If you are pleased with The Great Line Eight tell other people about it. If you are not, write me personally. If, perchance, you are one of that very large group of people who find it necessary to acquire another automo- bile for the family, and family demands for transportation are now great, I believe you will choose the Jordan. Trmldmmt JORDAN . MOTOR CAR COMPANY, Inc., 9 Cleveland, Ohio. There i a real opportunity with the Jordan line in and aronnd Salt Lake, City for the right typo of .distributor. Wire Cleveland. r ai! J - t 1 1 m it ' ." . lit" 5 i Hjj |
