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Show THE SALT LAKE TRIBUNE, fj. ML X' CAR WOR-TH- V SUNDAY MORNING, OCTOBER 12, 1924. ft :crj SQL ITS OF - N A.IV1E There Are Some Things You Cannot Picture Nor Describe m The Silent Swiftness: the Soft Smoothness: the Fleetness: the this "Vertical-8-5uper?nFlexibility 'the Luscious Luxuriousness-o- f are indescribable. Iroumust see and feel, to understand e, SINCE IT WAS DISCOVERED, the treat writers of the world have tried to describe, and famous artist essayed in vain to portray, the magnificence of the Grand Canyon of the Colorado. and who had read extensively about it were speechless with emotion when your eyes first gazed upon this American Wonderland. AND TRY AS YOU WILL, you cannot now describe it to your friends. When they ask you, you exhaust your vocabulary and finally in despair exclaim "You mus see, to understand and appreciate." ANOTHER EXAMPLE is the Taj Mahal Palace of Love wrought with gems of priceless value and of transcendent beauty. THAT STRUCTURE has been for centuries the despair of writers, the distraction of painters. YOU MUST SEE. And seeing, you something that expresses itself through no other sense. YET YOU WHO HAVE SEEN IT "fV YOU CAN APPRECIATE THEN, his feeling of impotence, when this writer is set the task of describing the various phases of performance of this latest product of the Rickenbacker laboratory and shops. HIS ONLY MEDIUM his only means of access to your mind the words which have become the nomenclature of this trade up to now while that which he would describe is more advanced than the language of the day. IN TIME, THIS AND LIKE CARS will develop terms which will more nearly depict its quality. But not yet. FOR NO WORDS CAN CONVEY to your mind any idea of that which you have not yet seen or felt. IMAGINATION CANNOT GO beyond the limits of experience. SO ALL WE COlIjLD TELL YOU, must be interpreted in terms of your past experience with other cars. AND EVEN THO THAT EXPERIENCE has been with the best of this the world has produced, still your will fall far short of your, realization. WHEN FOR THE FIRST TIME, with your own hand on the responsive steering wheel, your own foot on the sensitive accelerator, youtool her down a straightaway and round a turn, you will admit that never before, have you handled a real automobile. HOW SHE "ROADS!" hands off at a mile a minute or more, and still she holds straight as an arrow the crown of the road. Yet the slightest urge on the wheel and she responds like the thoroughbred she is. NOW FEEL THE ACCELERATOR you must press it gently at first for the response is instantaneous. CLOSE YOUR EYES and try to estimate how rapidly she pre-concept- ion "Vertical-8-Superfin- e" accelerates. .. NOW GLANCE AT THE ROAD and tell if you can, by the feel, how fast you are going. and you are 'going twice as fast as you thought. WHAT IS THAT AHEAD 7 looks, from herj, like a steep hill. NOW LOOK I FORTY MILES FEELS LIKE TWENTY, sixty like thirty like thirty, toot f seventy ft NOW TRY THE BRAKES those wonderful Rickenbacker Brakes which set the standard for present safety codes and revolutionized an industry. THOSE BRAKES that have proven the solution of the traffic problem just when it seemed insolvablel THOSE MECHANICAL BRAKES that act just as quickly and surely in winter as in summer because there are no pipes, tubes, valves, nor hose to leak no liquid to congeal and impede their action or render them useless. THOSE "INTERNAL, EXPANDING" brakes enclosed and pro- tected from water and sand in summer, from freezing in winter and which are therefor always ready and always sure. TRY THOSE BRAKES I First at 20 miles per brakes. not used to first class hourif you are THEN WHEN YOU HAVE SEEN what it feels like to stop in 14 feet at that speed without shock or jar or a squeal from the contact of shoe with drum TRY THEM AT 40 50 60 or as fast as you dare to drive. You will be amazed to find that at any speed they are just as . smooth, just as certain and just as silent. , . NOTE THAT THEY DO NOT affect your steering in the slightest. the basis of all that propaganda a year ago, Rickenbacker first Brakes when, against made this great improvement what were the arguments then what the explanations now by those makers who then con demned, but have since adopted, this feature. BUT WHILE WE ARE TALKING you are "feeling" something you cannot describe. THAT IS ALWAYS the experience of those who first drive this car. And the greater the past experience of the driver, the more intensive and thrilling the sensation the more poignant the emotions. NOW YOU UNDERSTAND why it is futile to attempt to describe that which we have felt anda know you will feel jwhen first NOW ASK YOURSELF what was you drive this car. SO WE INVITE YOU to come in and see; study in detail the many points of excellence. many features that are as yet to be found In no other car in the whole world. ' COME IN TODAY store will be open to receive you. this "Vertical-"- - DON'T DELAY. Como right now or phone and a demonstrator will be at your door. ,.. Inc., 679 So. State Street D, Seaan, $2195 . you have previously driven. - Famous "Six Prices $1595 Coup,' 209 5 Sport Photon, " o YOU WILL FIND in but not at the speedometer GEURTS-SCHOFIEL- unless your senses deceive. For you are almost unconscious ofi your extra pressure on the accelerator, and she takes it as easily as if it were level stretch. YOU WONDER HOW MUCH STEEPER It would have to be to this powerful car. offer any perceptible resistance-tTHAT GIVES YOU SOME idea for comparison with the best cars BUT IT IS NO HILL V. . ft. Dtlroil pirn war tan Vertical "Eight" Price. Phtnton, $2195 Coup, $2695 Sport Sedan, $2795 |
