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Show bAil Ul& trscr-- a zm?AMv f. I nuton&, auiMMi 14 Aiv& 8SSitS2 - , muiumaks, irxut iu, .CSV. MO IT A Watch or a Bracelet which do you buy? ,Advertiring Specialist to Address Local Organiza . r ' tion on Current Topic. . ,! i V V aptcUl meeting of means of testing the metals, of knowing the pedigree of the woman does not buy a bracelet when she wantsawatch.Yet, L that is really what thousands of keen and experienced 'women buyers are doing unknowingly every day. And it is not their fault. A ! IhS' AdierlLlug i'lub of Salt Lake baa been railed for ' H sdnsaday averting, April 13, In l ha main blnlng room 0 ho Connotin'! J club, The IH b speaker on that oivaaloti f. D Zimmerman of Denver, aka president of th Associated Adierllslng Cluha of tha t World, Tliti business man outald Iha club ara Invllrd la thla meeting. and. In antlclpa. tkin of Ihla general attendance, Mr a l.k will ba devoted largely lo tailing to tha bualnaaa .community represented tha proper conception of stiver, tlalntt HI general, anti apaol flctil I y tha telling1 to thorn of Iha Importance of their Adverllatng rlub In their city, anti Iha rneaequent and quite loek-a- l reaeone why a they Should heartily an port the In ar ary way poainbla. Foe avar a quarter af a century Mr. Zimmerman has baan a aliul.nl and prartltlonar of advertising and aalHng, and this marling glvee tha bualnaaa man of Salt Leke an opportunity tq gather tha fruit af bla Intellectual Induatry and at'llaltiea along throe line Mr Zimmerman helped organise and was one of tha charter members of tha Ad Wrrlpt club of India napolta over twenty years ago. and ha haa been aa. aorlated with advertising club work evar Inna, At p re Bant he la director of advertising of Iha Continental Celt company with headquarters at Denver Ha la president at the Itenver Advertising club, or, aa It la known there, the advertising bureau of the Itenver Civic and Commercial association; national vice president Ladies, orgen-laailo- Club f $il AclaHd Advr4llig pooh of tfco Worttf, who will es -- are M Um, WdAday. of tho AaoorUtwt Advertising Club of I tho Horld for tho eleventh diet rtf t, rom- Idaho iuivl Vo- prUlu CuWroUu-,UtAlmm. For tho muolo Frl of tho program tho hoo engaged entertainment committee Jdieo Lola Xoonorda contralto, for two " I oelectlono, At the regular luncheon meeting Monday, April 11, tho oubjert will be rHrirg. beta end ftouquata, with Hendrik and L NTiwlsr In charge. The dtwgoaion will bo on "Profitable Adcer of tho meeting a follow-u- p of loot week. I ' v wrist-watch- -- there are scores of thouhidsands of ladies' wrist-watching their worthlessness in bureau and jewel drawers, knick-knac- k boxes because their- owners discovered they were mae merely to look at. And the majority of these watches bear foreign names. But as they were sold at such low rices, much lower than a tiny altham for instance, their owners thought that they were saving money, Alas, es es The Fable of the Kid Who Shifted His Ideal By GEORGE ADE A W' eat am Inlen Kid carrying a Death Message marked Rush' stopped In front of a Show window containing a pkturo of Jack Dempsey and began to wasp . A Suburbanite happened to ba passing along on htg Way to Ilia & 45 Train lie was carrying a I tog Collar. a Hb kle. a Basket af Egg Pluma and a Back-Sto- p Mashts. Tha Suburbanite saw tha Kid In Tears and It struck him that hers was a Bully d Chanro to act out the Pedestrian who la always played up strong bn-terl- y. Kind-heart- Kind-Hearte- get up Mr., Dempsey aa an IdealT Why, do you not strive (o ba Ilka maT la It not worth a lif of Kndeavor to command tha Love and Respect of a Moral Settlement on the Outskirts? AU the Conductors on our Division speak pleasantly to Ma, and tha Oateinan haa come ta know e my name. Last Year I had my In tha Milage Weekly for tha mere W hen wa Coat of tha Engraving IsKtist Avenue, from tha Cemetery opened West to Alexander a Dairy, was I not a Member of the Committee appointed to present, tha Petition to tha Councilman? t - you decannot purchase wrist-watc- h pendable except at a relatively increasing price as the size of the watch 'decreases. In other words, the smaller the watch the greater the cost. Errors of workmanship can exist in, say, a watch of medium size that would be disastrous in a tiny watch. The works of the tiny watch must be perfect (even to the fraction of a human hair. For instance: And- A watch is bought upon "faith And there is not an article sold wherein and whereof we can be so much deceived as in a watch. 1 1 is not the jewelers fault. The demand for reliable, fine watches is reater than the supply. If he sells oreign watches he cannot take them to pieces to see if 'they are put together, right. He has no Half-Ton- And the reason this tiniest of ladies keeps the time day in and year out. is because it is standardized. It is a tiny, but perfect reproduction of the highest grade, larger Waltham Watch. Every part, every jewel, wheel and pinion bearing is perfection itself because of exact standardized reduction in size. Just as you see star reflected in dewdrop eo in these exquisite, tiny, e 'perfect" you have beauty which is the only a service, plus lifelong reason why you desire te own and to buy wrist-watch- forbade fine workmanship and materials. Two. that the watch lacked standardization, which is if essential in tiny wrist-watchthey are to keep ccltinuous and dependable time., - I es There are two reasons: one, that the watch was sold at a price which I tiln,'oo made to keep dependable time. And a small ladies wrist-watc- h is rarely dependable if it lacks standardization. The fame, reliability and worth of the Waltham Watch has been built upon this undeniable fact. The tiniest ladies wrist-watc- h made on this continent is a Waltham: although its dial is even smaller than a dime, it keeps the same dependable time as tne larger Waltham gentlemens watch, known all over the world for its accuracy and reliability. He gets the blame when the works ' to wrong, not the maker who lives four thousand miles away. There are ladies who may be reading this advertisement who own tiny, exquisite looking that imply will not go or keep time. They have sent them to the leading jewelers in their town, but the trouble cannot seemingly be pul right. Why is this? fash- ionable and thev are always going to be fashionable. A lady does not to take the place buy a wrist-watc- h of a bracelet. She purchases a wrist-watc- h to tell her the time. that is always And a wrist-watc- h or stopping, going wrong, that spends most of its life upon the repair bench that kind of a watch is neither beautiful nor use- -' ful it is an expensive luxury. Zlm-mnm- Vte wrist-watch- The smaller the watch, the greater the cost. That is, if the watch was tiirte-piet- a I h. Do not be misguided by 'lower prices' or "just as good," or high sounding foreign names when you go to buy your No lady ' desire a watch wrist-watc- h. that will soon be hidden away among disused trinkets, or that will cost her a small fortune in upkeep. The more tiny the watch, the more it will h coat you : but a beautiful, small is a prized possession indeed, when you can depend upon it. The name of ' Waltham upon the diafis an assurance of integrity in workmanship, of dependability, and true value for what you pay for it. It will profit you to insist that h be a Waltham. your wrist-watc- When the dial of 'a ladies gets below the size of a twentyrfive cent piece, the cost of such a watch mounts rapidly; and when the dial decreases to the size of a dime, the cost has increased at least four to five times fis much. wrist-wat- wrist-watc- ch wrist-watc- In this series of advertisements thb following Waltham Watches will be featured : ..... ....... .... $90 and up $95 and up $200 fo $2,000 or nson, depending upon tha case 10 Ligna (Ladiae) Man a Open 74 Ligna (Ladiee) uOf,6oo jEglgsaLAiMgi or depending upon the case The movement ia smaller than a duna in diameter X 5c Makers of the famous Waltham In tha Sunday School Stories about Ralph and Edgar. "Way do you weep? ha asked, t the Boy through bis concave-conve- xpeering Xose Glasses. Oh, gee, I was lust Thinking, replied the trchin brokenly. I was just Thinking what chance have I got to grow up and be the Main Stem, like Mr. Dempsey. What a perverted Ambition! Suburbanite. . Why do jou - tha Suburbanite. Well-Bre- N U v 1 ..... air friction quality Speedometers and Automobile T Waltham 10 Ligna, $90 and depending upon tha case imc-piec- up used on the icorL? i leading cars ts 'i Where you sec this sign they sell Waltham Watches Thats what I was! For sir year, I have been a Member of tha Botany Club and now I am a Candidate for Director of our I new nine-hol- e Golf Club. Also I play Bridge on tha Train with a Man who once I lived In tha same House with a cousin I of Judge Landis." . Hearing these words tha Kid ceased weeping and cheerfully proceeded up an Alley, where he played "Wood Tag. Moral As tha Twig is Begt the Tree Is Inclined. I I I r 1 1 s THE FABLE OF THE COPPER AND THE JOVIAL UjMDERGRADS d One Night three Toung Men. who were entertained at the Best Houses wherever they went, started out to Wrack - a College Town. They Hiked two Taxi Drivers, set fire to an Awning, pulled down many Signs, and sent a Brick through the Front Window of a Tailor Shop, All the Residents of the Town went into their Houses and locked the XtooraTerror brooded over tha Community, A Copper heard the Racket, anil saw Woman and Children fleeing to places of Safety, 0 he gripped his Club and ran Ponderously, overtaking the three Well-Bie- d Young Men in a dark part of the Street, where they were Engaged in Teara Fence. . down -ing He could not see them Distinctly, and , he made the Mistake of assuming that they, were Drunken Ruffians from the Iron Foundry. So he spoke harshly and told them to leave Off breaking the Man'e Fence. His Tone and Manner irritated the University Men, who were not accustomed to Rudeness from Menials. - One Student, who wore a Sweater and Whose people butt Into the Society Column with Sickening Regularity, started to Tackle Low; he had pompadour hair and a Thick Neck, and his strong Spa- ctalty was to swing on Policemen and . Taxi drivers ' At this, his Companion, whose Great- Grandmother had been one of the .eight thousand Close Relatives of John Kan-- 1 dolph. naked him not to KilUlhe'Police- man. He said the Fellow ftad made a Mistake, that was all, they were not Bol-shevlkl, they were Nice Bovs, Intent on preserving the Tradition of dear Old Alma Mater, The Copper could hardly believe It un-tthey led him to a Street Lajnp and to 1221, THE WORLDS WATCH OVER TIME rom exclaimed ..... ) ipara. depending upon tha case Jewel Seriae (Ladies) $40 and up Colonial Series Riverside (Mens) MIC. $1 5 and up $80 and up Vanguard Railroad WslA . Cadot D. S. Cold Back (Strap) $27.50 and up . Colonial Scriee Royal (Man'e) $75 and up No. 1420 (Mans) $50 and up showed him their Engraved Cards and Balfre: then he Realised ran.,1,Sotlety Ail Riht- The third Well-hUlta lvey We52 hose Male Parent IT-by elhng for Ml each blanket got he for 5 cents per, frmythey were Gene: "n.ouncf'l that - men, broke. tThus Conon The it m Pay for everything they will be seen that they nd RowdiesT By not Special Window Decora- tion Arranged-- to ther Consumers Week. " Fur- Copper, that he had come very nearperceiving getting Gay with our E for ApolK1el Cutting In. The Vi Young Men forgave hinf, Just to Demonstrate that there Hard Feelings. On the wsy backwere no A number of special window displays Beat of Learning they captured Night Watchman and put him, down a a Man-Ho- for Western Consumers' week have been arranged by the special committee ap' Moral Always .elect the Sort pointed by the Advertising Club of Balt of Parents before you startRight in to be Lake. One of these will be a "live Rough. whlch will be (Copyright, lflU by the Bell Syndicate. shown at the Utah Power & Light comInc. , pany Wednesday, that day being set ' 'J aside as '"Buy a Pound of Wool day. BONDS FAIL TO CARRY. Just what this display will bo, the comSpecial ta Tha Tribune. mittee is keeping secret, but something SHOSHONE, Idaho, April 4 At the unique Is promised. On day the recent school bond election here the issue restaurants and hotels are that requested to failed to carry the required serve lamb and use the slogan "Eat majority and the desired improvements more Iamb, on their menus. of the school facilities will have to wait On Mondsv the slogan fob tho week a morq time. will start Buy a can of Utah canned goods daily, and ths housewives will TO OBSERVe ARBOR DAY. begin to stock their pantries with Ctah products. Tho regular Wednesday lunchSpecial to The Tribane. eon at the Commercial club will consist SHOSHONE, Idaho, April of Utah products and some Innovations Superintendent Mrs. Leah M. Burnside In ths service will make this an out of has designated Friday, April 15, as Arbor the ordinary luncheon. day for Lincoln county schools. The Utah Federation of Womans Clubs ell-Br- le two-thir- ' la solidly behind the movement, and the president, Mrs. E. O. Leatherwood, has Riven out this statement: One of the big problems confronting America today Is unemployment. Women of this stats may assist iir tha solution of tho difficulty by using Utah products when price Is as low and quality as good aa those of other regions. Ths outa states industries repress put of of labor her people. Tho closim single Industry directly and indirectly involves a large number of people. Transportation is a great factob in all our Industrial Ufa, for wo are so far from the seaboard markets. Ths coat of transportation in our region is so great that it adds tremendously to the cost of living and stands aa a great obstacle to our Industrial development. However, if we create a homo market for our merchandise new industries will establish plants where they may utilise the now unused electrical power generated by the streams.' This will mean employment for our people, opportunity for our youth and greatness for our commonwealth. Former Scout Executive Is Given a Reception Special te The Tribune, POCA TELLO. Idaho, April I George C. Todd, scout executive of the Boy Scout organization ln Pocatello for tho past two years, departed this morning for FYuitland, near Payette, where ji will have charge of a community church at that place. Mrs. Todd and little daughter will remain In Pocatello until June. Mr. Todd was given a farewell party by the Boy Scouts of Pocatello last evening, and member of the eleven troops were present. Professor Floyd H. Barber of the high school, tho president of tho Scoutmasters association, presided at the meeting, held at the Chamber of Commerce hall. Several addresses were given by the boys and scoutmasters, speaking of the work of Mr. Todd in PoTho Bdy Scouts band, under catello. the leadership of several selections, and other music numbers wars given by Carl Stoll and Arthur Teeplo. An Elgin watch was presented to Mr. Todd by the scouts and scoutmasters and his response was feelingly given to the hearty cooperation ha always has received from tho boys and tho leaders In the work In Pocatello.- Llewellyn-Roubidoux-g- ave Trustees Are Appointed for Historical Society Special to The Tribune. BOISE, Idaho, April . 040 of property situated. Dr Pocatello aati Inkom. Airs. Withoff protested. Probate Judge Hyde refused to probate tha will, and Gathe filed Ji petition for a hearing in the district court. Tho attorney for the widow claimed that If Withoff signed ths will hs did so under the duress and influence of Gathe. or signed it not knowing the nature ot the document, xney also claim that during his Illness for ths year before hs died he was incompetent to convey his property. - - i - WATKR PLENTIFUL, Spwal ta Tbs Tribune. SHOSHONE. Idaho, April Ths official report last Monday shows that ths Magic reservoir, from which all of Lincoln county Is supplied, contained more than Its average contests at that date for the past twelve years, with the reservoir filling at the rate of a week. This reabout 30,000 acre-feport was made before ths recent heavy-falof snow. et Governor Davis has appointed former Governor Jamee M Hawley of Boise Montle B. Gwlnn of Boise and MajoriFrank A. Fenn of KooS' kia as members of ths board of trustees of tha State Historical society, which maintains at ths stats capltol ths stats museum and Is responsible for preservation of Idahos historical records. For a number of years Governor Hawley QAH DE CURED Free Proof To You ZJ baa bean a member of tha board, having been appointed by Governor Alexander during the first two years of hla adminA. C. PuxeR, istration. P Atl I want it your mm and addreet so I esa tend you a free trial u iT Tho two new members named succeed traatmeot. I waat yea just te try this traatsMnt thats all Jaat H. H. Hoff of Montpelier and A, F. try It. Thats mr ealy argument. I ve bcaa la the Retail Drug Bailee Ibr te years, f am Secretary of the tndlaaa State Board Parker of Orangeville, who retire. ef Pharmacy and President of the Retail Drucfists' Association. Nearly everyone in Port Wayee knows me and know about my successful treatment. Over teurteen ttiouaond Wss heagi sti Men. Women and Children outside of Port Wayne have, accenting ta their own statements, has by tine treatment since I llret made this offer public. in Contest curedIf yea base Rexama Itch. Salt Rhaam, Tattar never miad how bad my treatment has eared ths worst eases I ever saw glva mo a chawco to orovo my eleliw- i me your nemo and addrese on the coupon below and yel the trial treatment I want ta Seod pedal to The Tribuae. end yoo FRBK. The wonder accomplished is your own case will be aroof. In the POCATELLO, Idaho, April maaaaaonnonoooonnonnnunnnna district court a jury this morning re- aoaaaaoaaaoaaaaaaaaasaaa CUT AND MAIL TODAY turned verdict in favor of Aophia I. C. HUTZELL, Druggiat, Main St., Fort Wayna, 3845 Want Wtthoff, widow of Henry Withoff, foundFlcaae send without coat qr oblikatiegte me your Free Proof Treatmeet er of the Commercial Development company, ending a six years battle over ths egality .of a will supposedly made by Kerne.. ........... Age aeaaa Withoff in favor of Theodore Gathe, his partner. a a .SttifsesHissssMeMeeaisseeatsMO The action grew out of tho attempt of Past OSce...... e Gathe In 1915 to probate the will, which fcet awl No. . bequeathed to Gathe approximately 1260,- - ' Jury Gives Verdict for Widow Will M. . 1 ' f ' |