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Show BUSINESS EDITOR: NANCY BLISS 2 r.'.UTUAL INTEREST B5 THE DAILY HER ALD Boston U I SDW for (SCuadiGGD ffoDes IbanCtf upttcy I iHI i H projection on the Nasdaq Si Some analyst Utah County store keeps doors open k M.u ki ;i tom);m (Jolden-bast'- uiikl expanded too t th h;i! ) ; locus. Between May W and tt.. year, Boston Chicken pivw I run .'11 stores in the Xoriln 1.1 13 nationwide. Sales jump" from about S2I million 1:1 December 1991 to near' - :i- -t i Steven Tolley i (K By MICHAEL TOPEL Associated Press Writer i $1.-billi- Be realistic when investing in stocks J J The market's performance over the past several years has led some investors to expect exceptional returns. The key words here are "expect" and "exceptional." Webster's Collegiate Dictionary defines expect as "to consider probable or certain." It defines exceptional as "forming an exception, rare." Obviously combining the two doesn't make sense. If you're not convinced, let's put the market's recent performance into perspective. Over the past 70 years, the Dow Jones Industrial Average has returned about 10 percent annually. This figure includes price appreciation and dividends. Over the past 10 years, the Dow has returned 18.6 percent annually, well above the historical average. In the past three years, the Dow has posted even more impressive returns: 1995 1996 return return 33.5 percent 26.01 per- cent 1997 return 22.9 percent Obviously, the returns we've recently enjoyed are extraordinary. Thus, they should be enjoyed, not expected. A STRONG market and its exceptional returns can Result in misleading track ifecords for individual investments. Nearly any investment, even a mediocre one, can post a strong performance in an exceptional market. Because of this, it's especially important during times such as these to examine an track investment's record before committing any money. If possible, look for companies that have track records of at least 10 years. This time frame will show how well the investment has fared in a variety of market conditions. Even when market returns aren't exceptional, the market is a great place to be. Over the past 70 years, stocks have outperformed nearly every other kind of investment. And, the market isn't as risky as many investors believe. Over those same 70 years, if you had stayed invested in the stock market over any r period, you would have made money 89 percent of the time. If you have f tayed in the market over an period, you would have made money 98 percent of the time, and if you had stayed in the perimarket over any od, you would have made money. Period. We've all heard tales of investors making fortunes in very short time periods. History, however, tells a different story. Most investors make money over time, not overnight. Instead of focusing on investments that may produce phenomenal returns from time to time, focus you efforts on building a portfolio that can stand the test of time. It's a much surer method of turning you financial dreams into reality. long-ter- five-yea- in 199(i. DENVER Five years after in of the most one going public frenzied stock offerings Wall Street has ever seen, Boston Chicken Inc. filed for Chapter 11 bankruptcy Along the way, meatloal and ham were added to the i h;i kri' and mashed potatoes on th. menu. The company also r c- -' ed in a bagel chain. After years of grow t li. Chicken posted mixed sales in 1997. This spring, the n ii iM ny's stepped h n. Hirschln-rgwho hack Jerry Boston Chicken for Standard I'(K)rs, said "a lot of people were taken with the concept" at fir-- i But he said the company'.- ' strategy seemed to he: I'll! thousand a or so then stores, up figure out how to run them." The company said nearlv all of the 18.500 employees at the 178 stores being closed will lie relocated. protection Monday and closed 15 percent of its stores. Of the 11 restaurants in Utah, six will close including those located in Sandy, Riverdale, Holladay, Draper, Murray and Taylorsville. The Orem restaurant on State Street, along with Salt Lake City, Midvale, Bountiful and West Valley City will remain open. No further closings are expected according to company spokesperson Karen Rugen. When the closure announcement was made at a Monday morning staff meeting in Salt Lake City, all employees at the six stores were offered positions at other Utah locations. . I ;J 1 PA I Closed: I I I OM.MIKk Ihtf Associaied 1'm.s out of business sign is posted on every door at the Boston Market's restaurant in Louisville, Ky., Monday. Boston Chicken Inc., once a Wall Street favorite, filed for bankruptcy protection and closed 178 restaurants around the country including six in Utah. An The restaurant chain, which closed 178 stores, said it sought Boston Chicken and its homestyle Boston Market court protection because of restaurants created a Wall about $283 million in debt that Street sensation in 1993. Its comes due Oct. 17. initial public offering was priced at $20 per share and shot to nearly $50. The stock in 1994. split The stock has since plummeted, closing at 50 cents Monday Herald Daily Editor Nancy Bliss to this stnrv. BUSINESS EVENTS WEDNESDAY Provo Location: The Shops at Riverwoods, THURSDAY GOVERNOR TO SPEAK AT FORUM: Governor Mike Leavitt will address the Utah Valley Entrepreneurial Forum Oct. at their monthly luncheon. ESTATE PLANNING: The Estate Provo Time: noon RSVP today at 373-530- FINANCIAL PLANNING SEMINAR: A financial planning seminar for retired individuals will take place each Wednesday in October (Oct 7, 14, 21,and 28). The seminar is taught by Greg Williams, financial consultant for Intermountian Financial Education Seminars and is cosponsored by the Marriott School of Management and BYU Continuing Education. Location: 2267 Conference Center, BYU Time: 6:30-1p.m. Cost: $40 for singles or couples, (an optional workbook is available at $28) Information: 378-485RESTAURANT OPENS: Mexican Grill will celebrate its opening with a ribbon cutting Wednesday. 8 Location: Provo Marriott Information: 226-152- Planning council will hold its next monthly luncheon Wednesday. Frank Houlser, Estate and Gift Tax Auditor with the IRS, will speak. Professionals involved in estate planning are invited to attend. Location: Brick Oven Restaurant, Miss Orem and Miss Provo will participate in the program following the luncheon. Location: Provo Marriott Time: Boutique 10 a.m. - 2:30 p.m., luncheon 11:30 a.m., program International, Thanksgiving Point, Utah County Sheriff's office, University Mall as well as U.S. Senator Robert Bennett. Location: Sundance Time: 7:30 a.m. - 4 p.m. Cost: $50 Information: 379-255- Time: Noon RIBBON CUTTING: JC Penney will celebrate its grand opening in the Provo Towne Centre Regional Mall Wednesday at a ribbon cutting ceremony. Location: East entrance Time: 8 a.m. Valley Economic Development, Nu Skin Cost: $17 Information: BIG PLANET CONFERENCE: On Friday Big Planet will launch its long distance services through a strategic partnership with a top-tie- r long distance provider. Location: McKay Events Center FASTEST GROWING COMPANIES LUNCHEON: The MountainWest Venture 225-677- 20 OCT. Group will recognize Utah's 100 fastest growing companies and the 25 laigest revenue growth companies at a luncheon Oct. 27. Governor Michael O. Leavitt will pre sent awards to those companies m.ikmp contributions to the state economy. Location: Little America Hotel, Salt Lake City Time: noon Information: (801) 537 5222. 21 OCT. WTA LUNCHEON: The World Trade Association of Utah will hold its monthly luncheon Oct. 21. Lon Allen, International Sales Manager of Mity Lite will speak on taking a manufacturing company global. uled for Oct. 20. Janet Lee will serve as mistress of ceremonies at the Aura of Autumn that features a boutique and luncheon. A fashion show will be presented by the new Sears at Provo Towne Centre and Steven H. Tolley is an investment representative for Orem-base- d Edward D. Jones & Co. He can be reached at 226-512- 5. rcopy! $12 OCT. 27 12:30 AURA OF AUTUMN: The Women's Division of the ProvoOrem Chamber of Commerce's annual fund raiser is sched- FRIDAY Location: Provo Marnott Time: noon Cost: Paid membership or RSVP by Oct. 19 to 378-649- OCT. 14 WATKINS AWARDS: The ProvoOrem Chamber of Commerce will honor outstanding community members at the annual Senator Arthur V. Watkins awards Oct 14. Location: UVSC ballroom Information: 379-255- OCT. 15 :. , . I . ' v, $ ' The ProvoOrem Chamber of Commerce has scheduled a leadership conference for Oct. 15. The program includes speakers from BYU, Provo Citv, Orem City, Utah LEADERSHIP CONFERENCE: CALENDAR POLICY The Business Events calendar lists upcoming seminars, workshops, meetings, expos and other events in the business community. If you wish to have an item added to the calendar, send a written announcement at least 10 days before the event to: Business Editor P.O. Box 717 Provo UT 84603 fax: 373-548- If I V x ' I I Salt Lake Citv toiHiSHnmiti n anu rrovo Classes r irativeMKA Intensive evening program for working professionals. 24-mon- , nblissheraldextra.com ' of! V"v 'v 1 f 10-ye- 15-ye- li;,siwss contrihuu-- th Nationally ranked and fully accredited by the AACSB. Capitalizes on the experience of other professionals. Serves managers with strong records of achievement. Offers a unique educational opportunity without career interruption. Is taught by MBA faculty on the leading edge of their fields. Requires bachelor's degree, GMAT, and 3 years significant work experience. Provo Class begins August 1999 Salt Lake Class begins August 2000 Demand for good business leaders always exceeds supply. Invest now for the future. 0 iMifrmimiuim d m u II Ci !! ) Hit ill HI if-f III fi I lit U Kir tf ii |