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Show Page 28-T- HE Prove. Utah. Monday. May HERALD, 8. 1978 New National Smoker Study: V sh j I vsJJ ) I V IV , S-- 7 I J vl V Yd , L MERIT Filter 0 l Soono: Low tar MERIT proven major alternative for high tar smokers-s-ee results below Can line lar MERIT (kicked iriri 'Enriched die lasic cxhia hlaeor tohkvo measure n lions of current smokers oj hih lar ciarclics' Read the roults from a new, nationwide research ettort in cI iivj; smokers who actually tested MhRI I aainM leading hih tar brands Results Confirm Breakthrough Confirmed Majority ot high tar smokers rate MhRI taste equal m or better than leading high tar cigarettes tested1 ( acnv!fc.s haling u luuc ihe unconfirmed Majority ot high tar smokers eontirni task- satisfaction ot low tar MhRI And in detailed interviews eondueted anions; current MI RI I smokers' Confirmed M",, of MI;RI1 smokers sav it was r 1 I - f.i: V: WiimilKj: That Cnpm!'' ':" 1 ; :.f .u -; tMUl h;u Has OuU;miilii';i H. n ijf Hf,: an "easy switch" lrom high tar brands. Confirmed: Overwhelming majority ot MERIT smokers say their former high tar hranols weren't missed1 Confirmed: out ot C MI:RI smokers not I considering other brands First Major Alternative To High Tar Smoking . l I'lHT 1.1 u l ii l oi usi Uhu nui y lias aii:ii uiuy pioven delivers the flavor ol high tar brands- - but I i I i . . . i nnmiKes to satisfy! This ability to satisfy over long periods ot time could be the most important evidence to date that MhRU is what it claims to be: The first real taste alternative lor high v tar smokers. c ., MEfflT Kings & lOO's 1 |
