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Show Page 15-T- HE HERALD, Prove, Utah Sunday, May 7, 1972 fKllltllllll A1 OPEN LET TER FROM TA YL OR'S AN A (A i Dear Cuislomer: Two year ago, ue asked our customers their opinions about our merchandise, and other things. If e received so many helpful suggestions and ideas that yea', and it was equally successful. we services, did it personnel, again last Most of you were frank . . . bruttally frank. JT e found that we really hadn't been as sensitive to Your needs as we might have been. If e've tried mightily these past two years to do a better job of serving you. If e've listed below some of your recommendations and what we're doing about them a kind of "report" toyou on the past two years' questionnaires. After you've read the impact youe had cn our operations, we hope you will take time to fill out and return the 1972 questionaire. We assure you that we really listen to what you're saying to m.. us: j ml Wu. :. Sincerely, Ladd J. Black, manager Taylor's Department S ore 200 North Second West Provo, Utah " 1 1503-190- 6. 40-t- Business is Booming By MICHAEL S. BARRETT NEW YORK (UPI)-T- he man has two grown ism NEW YORK and pepper is running high through- children, a salt d behind a beard and sits out the mobile home industry. a in desk plush, Shipments of mobile homes in office in the center of 1971 set an all time record, carpeted Manhattan listening to "bubble-guestimated at between 460,000 and "heavy rock" music" the units. That tops and 475,000 his livelihood dependas though record of 412,690 shipments set ed on it. in 1969. And it does. Authorities in the field think Larry Uttal is the "autonoshipments in 1972 will set mous" president and founder of another new peak. Robert Bell Records, one of the most vice president in successful companies in the Wallace, mobile home financ- industry. Since its inception of charge ing for C.I.T. Financial Service, eight years ago as a ragtag, n estimates 1972 shipments at almost operation, Bell has moved to within the top 10 more than 500,000 units. in sales, ranking in 1971 third in The mobile home industry, singles and ninth in albums. says Wallace, detects a change Uttal, a deliberate, definitive in consumer attitude toward has a philosophy: these units, which it insists speaker, that anybody in believe "I should be distinguished from this industry, fortunately or the old time trailers. Today's has to be totally mobile home is pretty much a unfortunately, involved with his work. You residence which can permanent in for a lot of be towed only by special can't go activities or say extracurricular trucking firms. you're only going to work one The industry in 1972 will or two nights a week. There models a, has to be total involvement." feature Total involvement for Uttal is long way from the that were most popular not more than running and admimany years ago. Lengths run nistering his growing company. It means listening, being aware up to 60 feet and more. of and understanding the music young people like most. To (UPI)-Opti-m- glass-toppe- m one-ma- Will Visit U.S. begin with there was Frank Zappa, an inventive who turns out some WASHINGTON (UPI)-T- he unorthodox rock of most the of Luis Mexico, president Echeverria Alvarez, will begin lyrics in the business. Uttal's son liked Zappa end an official visit to the United at home played his records States June 15, with a two-da- y stay in Washington followed by often. "I won't say I didn't like it," a visit to several other cities Uttal said in an interview. "I not yet named. singer-compos- will present him with lunar rock samples, the White House said. YOU RECOMMENDED The phenomenon of the aurora borealis or northern lights, is caused by bursts of protons and electrons shot from the sun. er didn't understand it." So, Uttal went out, bought some "heavy" music such as Zappa's and forced himself to listen to it, sitting at his desk in office near New his fourth-floo- r York's Carnegie Hall. "I listened to the lyrics until I got to a point where I understood the music. It wasn't a question of like or dislike-- but a question of knowing my trade. I think that if I had not done that, I wouldn't have been able to acquire a group like Mountain. I did it for business," he said. Mountain, a "heavy" rock group, is just one of Bell's long list of winners. Others include the "bubblegum" world of David Cassidy and the Partridge Family aimed at the age group, the more sophist8-- of icated music Dimension and the the 5th Grammy-award-winni- cast album of "Godspell." And parents, too, Uttal said, would do right to listen a little more and not be so dogmatic about what their children should like or dislike. "There is definitely a generation gap on the part of the adults," he said. "The kids will listen to the music of their parents and reject it more graciously than the parents will reject the music of their kids." Too often adults criticize the music of the young not to seriously belittle them but to put down their generation, he said. "It's like sticking needles in a doll." . Music, Utall said, "reflects a group of people and other groups become intolerant," of it. Through it one relates to people, their own special music and their thoughts and ideas. "Music is the communicative link that people have with other people of their own ilk," he said. WE That late openings are only necessary on special occasions, President of Records Firm Gives Formula for Success in Business Mobile Home He will appear at a White House dinner June 15 honoring the Apollo 18 astronauts, at which time the moon explorers CHANGES MADE AT TAYLOR'S Resulting from 1970 and 1971 Surveys BuOt as a herring sloop at Kardanger, Northwest hi vessel was a gift from Norway to in the 1872, Norway, San Francisco in 1909. THE HISTORIC SLOOP Gjoa ii hoisted aboard freighter Star Bfflabong for return to Norway where she will be placed s. the Oslo Maritime Museum. The ship, under the command of Capt. Roald Amandsen, was first to navigate the That we and upgrade So goes the philosophy of who began his career by quitting his brother-in-law- 's doughnut business and buying a music publishing house only to learn "records were becoming the thing," not sheet music. He peddled "masters for a That we add line of fashionable maternity clothing. Thai we improve our selection That our clerks be more alert, 1964, That we not start Thanksgiving. of children's Expanded our Children's lines, a complete pre-tee- n of children's fashions. clothing. That we enclose our Wig Salon to give more privacy to those purchasing wigs. courteous, and informed, our Christmas Held off Christmas promotions this past year until after We also had a special Christmas Parade on week-en- d so Santa Claus could arrive after Thanksgiving. Thanksgiving Thanksgiving. agreement that he be given "autonomous power to run the company." And in the past two years, Bell has collected 11 gold singles and nine gold albums. to include many new and a wide selection Instituted a continuous training program for every employee in the store, from top management to all sales clerks. From reports we are getting, we think the program is working. Keep us informed on any problems! until after advertising Department department, Enclosed our wig area and made sure that it was tastefully boutiqued. Our stock of wigs was greatly increased, and several new hair stylists have been added to our professional staff. sensitive to the needs of customers. Bell, which Uttal started in was sold to Columbia Pictures in 1969 with the most memorable Ladies' Fashions a complete Add to our a maternity department. while and introduced to the records world such and stars as "Alley Oop" by the Hollywood Argyles and "Harlem Nocturne" by the Viscounts. Other names along the way were Del Shannon, Bob Crewe, Joey Powers, the Box Tops and Mitch Ryder. this a Developed an entire new furniture program, including adding new wing to our building for merchandise and displays. We think you'll like the new look ! a complete Larry Uttal, mail Stopped Monday and Friday night openings and changed to special openings on special occasions (Christmas, Mother's Day, Wahington's Birthday, etc). our Furniture Department. improve DID... That we change our finance charges on credit accounts so that customers would have more time to make payments Changed our procedures so thai interest is charged unpaid balance, I month after the first billing. on the without being charged an interest fee. A That we have a more liberal policy concerning and returned merchandise, particularly at Christmas. mother' '$doy Changed our policies and attitudes toward returns and exchanges. Try us now, and we think you'll agree that we've changi-d- ! Our "Christmas Exchange Party" last December was a sample of how we're trying to help you. exchanges fREE! That mANKERCHIEFM Expanded our shoe fashions to include a better selection of women's shoes, a new line of men's hoes, and Poll Parrot Children's shoes. Also, big men's shoes to size 15. we expand our selection of shoes. VigSk for th first g100 motherJSjf That we have newer merchandise a better selection in Women's Revamped our entire buying and merchandising procedures in ladies' fashions. We've greatly improved our relationhips with our New York and Los Angeles buying offices. You can see the difference. Dine with us en Mother's Day Mother's Day Menu That we have department. SUGAR BAKED HAM. . . $2.20 BREADED VEAL CUTLET. $2.20 STUFFED HALF CHICKEN $2.20 BAKED HALIBUT STEAK. $2.20 Al Complete Dhners That we carry uniforms in of clothing men's the for nurses and Waitresses in Expanded our Men's Department to include more space in our store, and have added a special area for big and tall men. We also have special order men's shirts for any size. Try us! We haven't done this as yet, but we're still trying to figure out a way to do it. Provide more information about special promotions to customers. out special, notices of coming events, and items, in our monthly statements to Charge Customers. Advertising program has been expanded to try to keep customers aware of what is going on. Started mailing specially-price- That we change interior of store to look more fashionable less like a warehouse. and You wouldn't recognize us if you haven't been in for a couple of years. Every department has been remodeled, many of them carpeted, and all ol them with new fixtures and merchandise. Every suggestion made by our customers' has been carefully considered by Taylor's management, and nearly all of them have been put into effect. We hope you will agree with a growing feeling in Utah Valley that at Taylor's, "We Care!" les 1972 CUSTOMER SURVEY rings jbr every wonan, for every occasion Iqas The diamond dinner ring of her dreams! Beautiful 14 Karat $110 gold design dinner ring, 14 Karat gold, 14 diamonds $250 14 1. Yes 3. DNo Setting of gold 14 Karat $5995 jfWELERS 62 W. CENTER special Taylor's advertising is: excellent below average good Dpoor above average terrible about average Comments or c'TfV",''"nc 5. The most effective way to inform you and current merchandise at Taylor's is: Newspaper. Which one? Radio. Which one? Other. fact that of saies Taylor's gives events a free irrv npur hahv' !Yes DNo red Royal Star, 14 Karat gold, 8 diamonds $189.95 of various departments Men's Dgood D average Dpoor O don't know Women's Clothing Ugood average Upoor Uoontknow Women's Sportswear Dgood average Dpoor D don't know As you know, Taylor's is a locally-owneDepartment Store. It has no branches or stores other than the one at Central Square in Provo. Sometimes other stores use the Taylor name to capitalize on the reputation we have established. Has the advertising of these stores in Orem and other towns in Utah Valley been confusing to you? Yes DNo Havent't Paid Attention Remarks, if " aKod aaveraKe PM" don't know Furniture Dgood Oaveragc Dpoor Ddon'lknow Draperies Dgood D average Dpoor Carpeting Dgood Daverage Dpoor Ddon'lknow Children's Clothing Ugood Uaverage Upoor Uoontknow Shoes Dgood Daverage Dpoor Ddon'lknow Women's Lingerie Ugood Uaverage Upoor udonlknow Wigs Dgood Daverage Dpoor Ddon'lknow Credit Department Dgood Daverage Dpoor Ddon'lknow Cosmetics Dgood Daverage Dpoor Ddon'lknow & Housewares Gifts Ugood Uaverage Upoor udonlknow Domestics Dgood Daverage Dpoor Ddon'lknow In 1 7. Ok on rccessoHes 4. 0ll Four convenient credit plans available In considering the over-al- l strength Taylor's, please rale them for us: Hadn't noticed Taylor's closes on Sundays. Do you want us to continue closing on Sundays? No Yes 6. Are you aware of the flame ring, 26 diamonds, 14 Karat gold $1125 Taylor's service in Surprise her with a blue genuine smokv quartz, 14 Karat gold $29.88 Zales Revolving Charge Zales Custom Charge Master Charge BankAmencard improvement 2. Taylor's now closes at 6:00 p.m. except occasions. Dors this inconvenience you? Yes DNo red Royal Star, 14 Karat gold, 2 diamonds $75 genuine opal, Karat gold $37.50 Have you noticed an during the past year? YardCoods 'Dgood Daverage don't know Dporfr Ddon'lknow Please give us any suggestions you may have for us, or criticims of service, etc.: at |