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Show T 1 n I j I u J WW ! I every time that you spend whether at the supermarket, store, drugstore, or gas being ROBBED! You're being dupe j, hoodwinked, and swindled out of the full value of your money by a combination of deceptive selling techniques that include Madison Avenue double-talmendacious salesinsidious and labeling and packaging manship, ploys. Senator Warren Magnuson, the most alert consumer watchdog in Congress, says that deceptive selling is today's "most serious form of theft, accounting for more dollars lost each year than robbery, larceny, auto thefts, embezzlement, and forgery combined." Sidney Margolius, the dean of American consumer writers, asserts that "Never in the 30 years I have been reporting on consumer problems has the public been as widely and steadily exploited as today." And Ralph Nader, the nation's most renowned champion of consumer rights, states that "Nowadays consumers are being manipulated and defrauded not just by rnarginaUty-by-nigbusihucksters, but by America's blue-chi- p ness firms." In short, commercial flimflammery is rife throughout the nation and the American consumer is being victimized as never before. As a partial antidote to this widespread fraud and deception, an intrepid, authoritative, new publication his been launched. Its name is i Ordering Books, Magazines, and Records from prices are so low, it's ridiculous, and the quality is often sublime. Engjand-T- he Virtually Getting Your Congressman to Do Your Research for You Guaranteeing Warranties: Maryland's Tough New Approach to Manufacturers' Promises k, the most imporHiring a Draft Lawyer-Possi- bly tant gift you'll ever present to your son. Cashing In on Canada's New "Float" Dollar Critics' Consensus-- A regular feature of Moneys-wort- h in which the opinions of leading book, record, and film critics are tabulated. Cyclamates: Did America Overreact? The most revolutionary development in food stores since trading stamps. rent-a-cThe Great Odometer Gyp-H- ow panies take the American public for a ride. "No Load" Mutual Funds-- A list of 45 funds that return the equivalent of an 8 profit at the very moment of investment. Moneysworth,. as its name implies, aims to see that you get full value for the money you spend. It rates competitive products as to best s, automobiles, buys (as among cameras, and the like); it offers tips on how to save money (they will astound you with their ingenuity); and it counsels you on the management of your personal finances (telling not only how to gain maximum return on your investments and savings, but also how to protect your money against the ravages of inflation). In short, Moneysworth is your own personal consumer crusader, trusted stockbroker, and chancellor of the exchequer -- all in one. Perhaps the test way to describe Moneys-wort- h for you is to list the kinds of articles it prints: 12 Ways to Put the Touch on ways to demur. 14 Recession-Wracke- de The Impending Ban on Leaded Gasoline-Ho- w it should affect your next car purchase. Is Selling for a Pittance And Now, Microwave Pollution An expose" of the damage wrought to humans by radar, electronic ovens, and TV transmission. to exploit the new account Bank Robbing-Ho- w "free gift" offers of banks. -- nessmen can't be wrong. "Consuming Fire"-- A regular department in . Techniques-- A colBizarre Comparison-Shoppin- g team , lection including the use, by a husband-wif- e in neighboring supermarkets. of waUue-talk- which the editors of Moneysworth take aim at companies that are defrauding the public. Unsafe at Any Height-- A comparison of the safety records of America's airlines. Free Land, Free Food, and Free Money from Uncle Sam ks Life Insurance: A Legalized Swindle A Hartford actuary tells why he believes that "more than 90 of American policies are sold through misrepresentation, deceit, and fraud." Stocks that Are on the Rebound Teaching Your Child the Value of having him overvalue it. The Wisdom of Sending Your Child to College Abroad The Moneysworth the costs Abortion-Includ- ing Money-With-- out The Free Government Benefit Most Often Overlooked by GI's of a co-o- p (for purchasing typewriters, cameras, and the like) that Moneysworth subscribers automatically become members of. price-discou- nt How to Handle Computerized Dunning Letters Taxproof Money-- A collection of highly creative, perfectly legal gimmicks. How to Distinguish Health from Hokum at the Health-Foo- d Store How Much Are You Worth?-- An amazingly sim60 seconds. ple chart gives you the answer in little-know- n, The Link Between Heart Attack and Coffee-- A suppressed report by a member of the President's Commission on Heart Disease. A list of safe, imaginative, dura-abl- e playthings that contrast sharply with the execrations advertised on TV. Pretested . The Economics of Being Black CEs New Synthetic Diamonds: Will They Rain tbr Value of Real Diamonds? the need Stockholders of the World, Uaite!-- On for shareholders to protect themselves against stock-optio- n appointgrabs, dummy-directments, and other such abuses by management Blindness Caused by Contact Lenses or Toys-- New York's Biggest Miser-- An interview with a who lives penny-pinchcomfortably compulsive in the world's most expensive city on $40 a week. er Rx for Overpriced Drags-H- ow to buy medicine by generic name. The Cost to a Beginner of Running for Political Office Artificial Coloring: UJS. Certified Poison How to Read an Annual Report Low-Co- st Psychoanalysis How to Prepare an Effective Job Resume "$69 Sewing Machine On Sale for $369.90"-T- he 10 most common swindles. door-to-do- or Insurance ClariSed "No-Faul-t" Are You Underpaid?--A chart of prevailing across the country. wages, Social Security's Special Rules for Women b, How to Outsmart an Insurance Adjuster Low-Co- (and Often st by Getting Action from Your Classified Ad-T- ips one of New York's top advertising copywriters. Cutting Food Costs: The Advice of Six Super market Managers Wives 25 Items that Yon Can Still Buy for JO at the Store Checking Up on Your Social Security Account and brandy. Stop Chewing the Fat-H- ow labels on frankfurters. to read the new How Professionals Appraise a House Thalidomide: Back... in Disguise Collusion among Bankers on Interest Rates A case of Government anti-truimpotence. findHay Fever Shots: Are They Poiuties?-T- he five-yemassive a of ings study. ar Cut-Ra- te Travel Via Airlines that Don't Advertise The Oversale of TonsSfcctomJes Doctors iJ U ford to be this candid because it carries no advertising whatsoever; it is beholden to no one but its readers. The editors of Moneysworth are a Uzm of experienced journalists with considerable expertise in the fields of consumer interests and quality periodical publishing. The f is Ralph Ginzburg, creator of some of America's most flamboyant magazines. Mr. Ginzburg was the first editor to provide a platform for Ralph Nader to express himself on the subject of automobile safety. Moneysworth's publisher is Frank R. Brady, generally regarded as one of the publishing industry's shrewdest financiers. Herb Lubalin, the world's foremost graphic designer, is Moneysworth's art director. Together, these men will produce the very first -- and only -- consumer publication in history hard-nose- d, editor-in-chie- st Summa Cum Chutzpah A list of lush cash grants available to enterprising college students. A Guide to Legal in different states. Gasolines te That's the Spirit Big bargains in booze, beer, The Safest Car of 19"-- A new series of annual awards by the editors of Moneysworth. Land Investment in Australia-- At $1.20 an acre, land down under rates high among speculators. Cities Where Real Estate Inaccurate Billing by the Phone Company The Advantages of a Swiss Banking Account Over half a million sophisticated American busi- 12 ps Mlnkars: Ao Evaluation d id Legal Ways to, Beat Saks Taxes Co-oand Condominiums Explained on Your Savings (Folly Insured; UJS.-Ma- Friends-Ar- How to Buy Medical Insurance Without Trauma --A guide through the bewildering confusion of policies. Taking Stock of Your Stockbroker Nine ways to probe his probity. hi-fi'- The New com- ar Cut-Ra- How to line up Reliable, Centers Free) ChSd-Car- e The Effect of Ah Pollution on Potency Moneysworth. Earn 12 g" A Gastronomic! Guide to the Year 2000 ht The Truth about job-by-jo- How to Buy Art Without Getting Framed "Ucto-Prfcin- 1 with charisma. Moneysworth is available by subscription only. Its price is $10 a year. However, right now you may order a special introductory Charter Subscription for ONLY $5! This is HALF PRICE!! Moreover, we are so confident that Moneys-wort- h will prove indispensable to you that we are prepared to make what is probably the most generous subscription offer in publishing his- tory: We win absolutely and unconditionally guarantee that Moneysworth will increase the purchasing power of your income by at least 15-- or well refund your money IN FULL In other words, if you now earn $10,000 a year, well guarantee that Moneysworth will increase the value of your income by at least $l,500-- ot you get your money back. As you can see, i subscription to Moneysworth is an absolutely foolproof investment. To enter your subscription, simply fill out the coupon below and mail it with $5 to: Moneysworth, 110 W. 40th St., New York, New York 10018. We urge you to act at once. Stop being robbed and start getting your Moneysworth. by Cutthroat Uhmi mating Facts about Light Bulbs-Whbrands cost less, and furnish more light. ich Appliance Problems: When Not to Call a an Ctxcks-- A list of 200 banks that allow unlimited writing of personal checks. When In Doubt, Deduct The ten most common forms of income-ta- x overpayment. 0 $99 Fares to Europe u I enclose $5 for a one-yea-r subscription to Moneysworth, the authoritative new consumer newsletter. I understand that I am paying only HALFPiUCEI Moreover, Moneysworth guarantees that it will increase the purchasing power of my income by at least 15 or I win get my money back IN FULL 0 NAME Free TT n sum. Monevsworth - is a hin. r trustworthy . 4f i A. nnanciai mentor, n reiiecis ine quim--L- L essence of consumer sophistication. In format, Moneysworth is a newsletter. It is designed for instantaneous communication and easy reference when you're shopping. It is published fortnightly. This ensures you that the information in Moneysworth will always be You'll be reading about revolunew tionary products during the very week introduced. Product ratings will appear they're when you need them most (automoprecisely biles and sailboats will be rated in the spring, for example, and Christmas gifts and ski equipment in the fall). The dispatches, analyses, and product evaluations in Moneysworth will originate in New York, Washington, and any place else where consumer news is likely to develop. In style, Moneysworth is concise, pragmai-i- c, and above &11, useful. It is also completely forthright. Moneysworth does not hesitate to name brand names (whether to laud or lambaste them), to identify big corporations when they gouge the public, and to quote the actual prices and discounts that you are entitled to and should be getting. Moneysworth can af-1 i W J D D I ADDRESS I CITY 0 nI U STATE ZIP a MONEYSWORTH & ca era E3 13 mfmwl a a en 1970. X M.REG. PEND. D sl |