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Show How to Choose the Right Christmas Toy Advertisement By LIONEL WEINTRAUB rreiident. of America Toy Manufacturer! President, laoal Toy Corp. btffore millions of parents, grandparents, and doting aunts and uncles will be roaming around toy departments asking: ft DURING Make This Your Loveliest Year Ever a woman's bring with it a new phase of beauty, for today the discovery of a remarkable tropical moist oil at last assures her that each passing year can bring added loveliness to her complexion. year of Every should Extraordinary scientific achievement is embodied in this unique moist oil with its ability to contribute to the un- folding and blossoming of a radiantly beautiful com- plexion. All skins need supplementary ministration of a particular kind after the age of when the glands twenty-fivgradually become less active and manufacture only a fractional quantity of vital skin fluids. 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Just remember that toys are the tools of play, and play serves a more meaningful function than just to occupy a child's time. A child needs energetic fun as well as activities to whet his curiosity and sharpen his intellect. You might ask yourself, does it get the child involved? Standing by and watching is not for space-ag- e children. They want to manipulate things to participate. The enjoyment is in the doing, not in admiring. And next ask: does it produce action of some sort? The ability to make things happen has a powerful appeal to children. Now let's move on to some specific "do's and don'ts." Be sure the toy is appropriate for the child's mental age. For the convenience of consumers, some manufacturers indicate an appropriate age range for each product. Consider this a helpful hint and not an infallible rule. It is more important that the toy be suited to the boy's or girl's own level of mental and social development. Don't eliminate a potential gift for a bright because the toy is recommended for the group. But I don't recommend the practice of some proud grandparents I know who wouldn't think of buying a toy for their grandchild unless it was marked for a child at least two years older than he whether he was ready for it or not. Select a toy your child can understand. Any toy that is too complicated will bore the child very quickly. Such a toy will require considerable supervision on your part, which is something to be avoided. Whatever you buy, make certain it is easy to handle. Buy a toy your child can play with this Christmas. Never mind the item you think he will "grow into by next year." If a child can't enjoy it instantly, chances are he won't spend much time investigating its value later on. Be sure all electric toys carry the Underwriters' seal of safety. UL standing for "Underwriters' Laboratories" should be on every electrical item and cord. Electrical toys should never be used when hands are wet. Shop for the best price. Several years ago, toy manufacturers abandoned the ld ht Family Weekly, November 23, 1969 practice of recommending retail prices. Today toy prices vary from store to store, and it pays to shop around. But product quality and durability are important, so it is advisable to buy brand names even if you pay a little more. let your child play with the toy in his own way. Help only when he or she asks for it. Of course, there will be occasions when parental instruction and guidance should be given. Don't buy a toy with a myriad of small parts for small children. This kind of item will end up all over the house or possibly in the child's stomach. Don't buy poorly constructed toys. Metal products may appear sturdy and even impress you with the nostalgic appearance of a "good toy." It is wise to be sure the metal edges are rolled or turned in; all corners should be rounded. Be sure the wheels of wooden toys are smooth and splinter-freDon't buy too many toys for one child. It is easy to give in to an overgenerous impulse to shower the child with many toys in the hope one will be a big hit. But it's best to use good judgment in selecting a few suitable items. Don't give the child all his toys at once. If your child is presented with a bevy of toys, including those from splurging relatives, it is wise to put a few away for a ed e. later-dat- e "surprise." Don't be overcautious. Concern for safety should always be first in the minds of parents, but a child who has reached school age should be able to play with an adventuresome toy such as electrical items and tool chests. The basic rule of is the right toy for the right child at the right time. Don't rush to buy toys at the last minute. Give yourself enough time to deliberate on all the elements in the above list before you pick your toys. y |