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Show THE HERALD, FRIDAY, DECEMBER 22, 1922. ucticuenizens Aia Amunasen , x - ' ; i OUTBURSTS OF EVERETT TRUE. By CONDON vis delivery to purchaser. Chevrolet In this respect it closely following the Ford assembly Idea but possibly going one better in the natter of closed bodies. To economise further on closed body manufacture and delivery Fisher Body company eventually will have a body plant alongside each Cnerrolet assembling plant In Flint Chevrolet has Its engine plant and assembling plant and Fisher ia building a body plant exclusively for Chevrolet bodies on adjoining uoionei Francis C. Marshall and Um L. Webber, mltslnc tray tenant aviators, said that ha bad been unable to secure any definite Information a concerning the reported discovery of tho aviators' bodies m thePapago to- dian reservation, 75 jnUea west ' of, ' ; Tucson. Hay Football on Crutches r C? ground. .. fin i Chevrolet has 14 plants in operation and as its business expand several additional branches In other strategically located cities will be built Three men stand out prominently In the-- Chevrolet resuscitation though each denies his part They are Pierre S. du Pont, Colin Campbell and W. 9. Knudsen. Mr. du Pont, though not generally known, has been and is the acting head of Chevrolet He is credited by his associates with having con- ceived the resuscitation plans.' He has fathered the movement and the others, under his generalship, have done the building in their respeMrve fields. J li MISSING AVIATORS MY8TERY )lbM Httk mvaBds at 8t ifarda's Home. Prrford. Enrland. bslivra UyYe amtttlsd to tbs ton of tootbaQ aswsU aj their sound : brothers. .. s . M WT a toa mum' - NOG ALES, Arts., Dec 42. Colonel A J. McNa'b, in command of operations in the Nogales sector In the search for A nu-r- v of fisklmiuL rforaiia - t " ... on tna mare n mo iiuzeu wastes rooned on the bonks of the Arctic Ocean while he await ehance to mora on to the Pole- - (From Wall Street Journal.) Detroit If the men responsible for the "come back" of Chevrolet ever fully loosen their tongues the public will be treated tcr a most romantic story. Here ia a company which got so badly in the doldrums that it vir- tually breathed through the financial oxygen tank of Its parent General Motors and in a year has become one of the corqpration'g most valuable units. Production comparisons give perhaps a c favoraMr the best picture of what has happened. In nine months of 1922 Chevro-le- t turned out 176,771 cars against 000 for corresponding nine months of 1921. Value for nine months of 1922 is $89,620,489 compared with $52,61)3,. 602 for the entire year 1921. Reduced to basis of average monthly sales the 1922 rate Is $9,950,000 aralnut U inn . 000. Estimate for all of 1922 in S49 Oin cars. Improvement in the Model. Chevrolet beean in Julv. 1921 n build a better product New front axle bearings were adopted, a better rear axle made and an imnroved clutch developed. Every part of the car which had given trouble was Some idea of how thoroughly the "490' Chevrolet has been remade may be gained from the engineer's report. In the body and top there were 22 changes, in the front axle and wheels 10, In the rear axle six, in the transmission seven, in the motor 10, and in the chassis 1 changes. Total number of changes between July 1, 1921. and July 1, 1922, was 68. Not satisfied with these Chevrolet made 26 additional changes in the 1923 model which is now having such a remarkable run of sales. Officials who have been responsible for the improvements modestly say: "We have only followed the dictates of the public. Building a popular low priced car Is now beyond the poker or the circus stage. People have not time to stop at any side show they want to go right Into the big tent." The official who made this remark is probably the least known in public press among motor wiards. A year from now when Chevrolet reaches the 2,000 daily production goal he may be prevailed upon to permit connection of his name with the Chevrolet achievement but at present he threatens to throw The Wall Street Journal's correspondent out the window of his office on sixth floor General Motors building is he Is quoted. Economies jn Operation. An illustration of operating econ omies is in the changed method of handling closed cars. Formerly bodies were built by an outside company, shipped to Flint and there attached to Chassis. Four or five in a freight car was the maximum. Now the company buys bodies from its associated Fisner Body company knocked down. It ships more than 50 in a freight car to the assembling plants with an obvious freight and time saving. Furthermore the labor cost of assembling is de ferred until the car is much nearer - . ,t 'J ' n J 1 W f 10 li V ' - T1JS II 1 . S I 0 IS S: IS I. ELE CTRICITX II CARRIER OF LIGHT AND POWER- - DEVOURED OF TIME AND SPACE - BEARER, OF HUMAN SPEECH OVER. LAND AND SEA - GREATEST SERVANT OF MAN - ITSELF UNKNOWN 0 0 IS - Afil from the throbbing mPAR hum life of the IF Q D cities, Hay the eiant turbines of Eleclncity's generating stations. Tall steel towers Stand like hidden among the sentinels Ef - threading the valleys bearing the copper strands winch are the very ateries of industry and society. Though remote from the communities where mankind dwells, toils, plays the Power Plant is the very heart of the modem Community. The unwearying energy of the plunging mountain stream drives the marvelous machines which transmute wasteful Nature's power into the unseen force that is the life fluid of city and village today. . So, our pidure shows the throbbing heart of our Community Life- - visualized in the giant Power Plant, set in the center of the activity it creates. mountains- - 0 -- -- IS I TA I TA li P is llP JJS;i! UTAH POWER fexLIGHT GO. Service' J w , ' i ' D. tm 0 r Mi JUMMai.igfia '.11 1.1 '3 fl D D li -- - It' a" TA A- - . |